The Complete Guide to SEO in 2026
A comprehensive, practical guide to search engine optimization in 2026 — how search works now, the three pillars, keyword and content strategy, technical SEO, links, and how AI is changing the game.
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Articles tagged “Google”.
Google’s Core Updates in 2026: What Keeps Changing, and What Doesn’t
Google keeps rolling out broad core updates, and site owners keep asking the same question. Here’s a grounded look at the pattern behind the volatility.
How to Improve Your Google Rankings: What Actually Works
A grounded guide to improving where you rank on Google — the levers that genuinely move rankings, minus the myths and shortcuts.
Google Search in 2026: What Actually Matters Now
Between AI answers, helpful-content signals and a shifting results page, here’s a grounded read on what site owners should focus on in Google Search today.
AI Overviews Are Reshaping SEO — Here’s What Site Owners Should Do
As AI-generated answers take up more space in search results, clicks are shifting. Here is a clear-eyed look at what is changing and how publishers can adapt.
What Is SEO? A Practical Beginner’s Guide for 2026
SEO explained in plain English: how search engines rank pages, the three pillars that matter, and the first steps to getting your site found on Google.
Google asks employees to rewrite Bard AI’s answers for bad responses
We all know that an AI war is going on right now between two of the biggest players in the tech industry, Microsoft and Google. From the outside, it looks like Microsoft is winning this battle against all odds as it has been the first to deploy its AI chatbot ChatGPT to its Bing Search […]
Google CEO criticized internally for ’botched’ Bard AI launch event
You must be aware that Google recently launched its own AI chatbot Bard, in response to the threat from OpenAI’s ChatGPT and Microsoft, who are integrating it inside Bing Search. Google said it will also integrate its Bard AI inside Google Search and claims its version is better and more accurate. H
Google’s John Mueller says copying big sites is not always a good idea
We have seen that there are huge websites that are running from years and there are others which might have been there for a few years or some that are just starting out. Now, there is a huge temptation for all the startups that are following the authority sites to do as what they have […]
Google says their indexing issues have been mostly fixed
Google has been facing indexing issues in their search results from quite some time as webmasters were reporting that their articles are not getting indexed or getting de-indexed without any issues whatsoever. To this, Google issued a statement saying that it is true that they are having indexing is
Google explains how its autocomplete suggestions are generated
We all know the power of Google and its search engine in terms of helping billions of people search what they want and get relevant answers. This is also the main reason why people make resources so that people get what they want. Having said that, we know Google is doing a lot where they […]
A new investment by Google called “News Showcase” will help publishers to get paid by creating content
We all know how important it is to be updated on the news. Google is doing the work for us and introducing the all-new News Showcase option for all of the users of the world. The new update will be coming soon available in search results of Google. The new feature called News Showcase will […
SEO users and publishers facing indexing issues due to two outages as named by Google
Recently, it was seen that many of the users were experiencing some issues in Google. The representative of Google that is Danny Sullivan announced that two outages were responsible for the problems in Google Search. Among these two outages, the first one affects mobile indexing. The second outage i
Google confirms that site redesigns might cause rankings drop
We have heard from such a long time that there are people out there who have a website that is working very well, ranking good on SERPs and getting traffic in high numbers. But since their website is old and they want to update the site with a new layout or theme or something custom […]
Google authorities busted several myths surrounding SEO for the site owners
The concerned authorities of Google recently busted some myths related to the Search Engine Optimisation community. The users are always accusing the platform of keeping secrets from the site owners related to the Search Engine Optimisation. However, the other side of the story is never ever heard.
Google has officially launched the new WordPress Web Stories Plugin for crisp web stories
Google has finally announced its Web Stories WordPress Plugin. This plugin was first introduced as a beta version but now it is out for all of the users. It is available at the WordPress plugin repository. The plugin will help the publishers to create content in the Google web stories format. This f
Google is rolling out updates in shopping search results to make it easy for users to shop!
The concerned authorities of Google have updated the shopping search results. The users of Google will now be able to buy their favourite products with much ease. Google has now updated the policies of shopping search results. It will be more convenient for customers to pick up their products locall
John Mueller addressed the issue upon the site ranking after getting rid of manual penalty
As per the report by Google, it is said that the site owners must not expect their search ranking to become normal after they have made a recovery from a manual penalty. The representatives of Google addressed the issue during the Google Webmaster Central Hangout. The Hangout was scheduled on 8 Sept
A list of updates has been rolled out on Google to present reliable and relevant information to users.
Google has announced a lot of changes that will be made over the Google search. The changes will revolve around Google search, Google News, auto-complete and fact-checking. The concerned authorities of Google are looking forward to providing reliable as well as relevant search results. The Vice Pres
Google was quick to solve indexing issue with news articles reported by some users recently!
Recently, Google went through an issue which made new articles appear in the section of Top Stories. People were quite shocked to see the new articles in the section of Top Stories of search results. The issue was registered on 11th September 2020. As per the reports, the issue started from 3 pm PT.
Google is launching more features to deliver fast breaking news and control vandalism!
Google has decided to provide more relative information to users through a new update. The company is developing measures through which it can provide details to the users without any piracy. Features have been developed so that people get reliable news from relative places. Google is also taking me
Advertisers will be greatly impacted by the Digital Service Tax from UK, Austria and Turkey
Google has recently announced about the new Digital Service tax costs. This Digital Service tax costs will be imposed upon the advertisers of the UK, Austria and Turkey. The new rules will be starting on November 1st. The advertiser from these countries will be going through a lot due to the UK’s ne
Orphan pages can be easily found by your Google Analytics data!
A web page which does not have any link is known as Orphan page. It is highly difficult to find an orphan page. Because there are no links in the orphan page it is very difficult for the search engine to find them. These pages almost never show up in your search results. These pages […]
RankBrain, filters the result of your Google queries and provide you the most relevant answers
Rankbrain was launched in the year 2015. It was announced for the common public in the month of October. Rankbrain was the system through which Google would better understand the user intent of a search query. The system was applied to the queries that Google not encountered previously. Rankbrain wa
Improve your SEO by avoiding these simple mistakes!
Getting a proper ranking on your website can be a very tough and complicated job. Doing correct SEO is a very difficult procedure. The researcher and the site owner have to look through the different measures and then design the SEO in such a way that it derives the most audience possible. There are
John Mueller encourages users to improve their site continually: Addressed issues regarding Core Update
Google’s John Mueller recently answers some of the questions by site owners on Google regarding the core algorithm update. The discussion happened on Webmaster Central Office Hours Hangout. Mueller answered many of the questions of the developers and explained what was the core algorithm update. Som
A new update from Google displays a warning in the Search Term Report Article
Google has launched a new update in its Search Term report data explanations. Users are reporting that they are witnessing some not clear warning in their accounts alert section. If you click on the option of Learn More then you will be redirected on a Google support article about Search Terms. The
You Will Not Be Able To See Your 3 Year Old Reporting Data On AdSense Dashboard!
Google has recently announced an update to the AdSense reporting dashboard. This update will be focused on more accurate information to be available to the users. Google has also remove historical reporting data which is older than 3 years. This will improve the accuracy, speed and usability of the
Travel SERP Patterns Gives Out The Key To Rank Your Page On Google
The travel industry has hit a low blow because of the pandemic and that has also affected the SERP related to it. The search results of some common travel queries are ranked with multiple features. In current research which was taken place by searchenginejournal, they exposed the patterns of travel
Google Launches A New And Improved Way To Report Security Issues
Google has recently launched a new and effective way through which the site owners can report bugs on their websites. The new procedure includes sending in reports for security bugs to all of the site owner. This support is available for the people who are experiencing security problems on their web
Google About To Add Favicons To Search Suggestions: Some Users Share Screenshots
A user recently reported that Google is showing favicons when searching for a specific term. These favicons are available in the search suggestions at the search engine. The screenshots were shared by a user but with further investigation, people are not able to replicate this scenario. As we know,
Pasting Your Website Link On Wikipedia Does Nothing For Your SEO
Everyone wants to rank his or her page on Google. To do so, there are many types of options which are available for the owner of the website. People try various types of options to rank their page on Google. One of the recent cases were to use Wikipedia so that you can include backlinks […]
A New Update In Google Let Retailers Customise Their Product’s Search Results
Google is planning to provide a new function for all of the retailers of the platform. The retailers can control the information of their product which appear on the search page of Google. You can customise the information using robots meta tags and an HTML attribute. The customers will be able to w
Google FAQ Rich Results Might Be Downgraded: Here’s Why
You must have noticed that recently Google has wiped out the FAQ section in the search results. Google started showing FAQ rich results some time back. These FAQ rich results helped improve the user experience. The users were able to get their answers with these results very quickly. One of the publ
Google Services Crashed, Users Facing Problems In Sending Gmails
Google services were recently crashed for some users. People said that services including Gmail, Drive, Docs, Meet, Groups, Chat, Keep and Voice were not working properly. Google services were down which made uploading files really difficult for a period of time. The users were not able to upload at
Get Customised Search Results on Google With New Activity Cards
These search cards can be used to keep track of your search history. Relevant information as per the search history will be shown in these cards. The cards will show you the link of your previously visited pages. This will help you to customise the browser as per your preferences. These activity car
Google releases ’Search Console Insights’ for helping content creators
We all know that there is a lot that can be done by site owners in order to understand their content in relation to their audience and know what is working and what is not. Right now, most publishers are known to be using third-party tools and there is a whole new market that has […]
Google confirms heading tags are a strong ranking signal
While we don’t usually see something about SEO being confirmed by Google but John Mueller has done the unexpected during a recent webinar. You might be aware by now that Google’s John Mueller conducts regular webinars where he talks to fellow SEOs about some things along with taking questions from p
Google virtual visiting cards called ’people cards’ rolling out in India
As we all know by now, Google has been doing a lot of things and rolling out features in order to make sure that the search experience for everyone becomes better. Now, we do know that search updates related to the algorithm are released almost a few times a year. Along with that, we also […]
Google confirmed to have suffered a major glitch, it was not an update
Last night according to Asian time and afternoon as per the US and other parts of the world, it was believed that a new Google update was going on. Now, we know that it is useful for Google to release updates unannounced and it is just from the last year that they have started to […]
Google says its search quality raters don’t have direct influence on rankings
If you have been following Google from a while now and you know how the SEO industry is, you will also know that the feed that you see inside Google Search is passed through a team of moderators around the world which are known as Search Quality Raters. They are basically people who would inspect [&
Google warns publishers relying on 3rd parties for rendering web content
Google has always been one of the best search platforms in the world and the case is no different right now as well as it was a decade ago. However, we do see that there are a lot of arguments and antitrust issues against the platform now than ever before. One reason is that publishers, […]
Google clarifies on if it uses Google Analytics for ranking sites
There are many people in the SEO industry and it is obvious that most people will have different opinions on the same topic. This is the reason why we see myths floating around because they float around the idea and people with similar beliefs try to see if they are right or wrong. Similarly, there
Reports suggest not adopting AMP leaves revenue and rankings on table
We know that publishers have a huge challenge when it comes to implementing AMP on their platform which is because the technology is cool but it does have its fair share of problems. AMP is Google’s initiative which stands for accelerated mobile pages and as the name suggests, it makes the experienc
Google makes a blunder and loses access to blogspot.in domain
If we have to look at some of the biggest blunders in the SEO industry, the latest report we are going to give comes right on top of them. The latest report from Google is that they have rendered millions of websites that were hosted on blogspot.in down and useless. Now, there is no server […
This is how YouTube search works, as explained by Google
The reason we all are here in the SEO industry is to understand how search algorithms work and how they tend to affect the rankings of a website and what are the things you need to do in order to fix the problems or do better. But if we all knew how search algorithms work […]
Google finds, and deletes, 25 Billion spammy pages on the web every day
While we all know that Google has bee doing a tremendous job in maintaining its search engine which is totally the best search engine in the world and home to millions of SEOs and billions of websites. However, we do know that there are spam pages available on Google as well which are taken action [
Google explains how you can know which pages should be removed
In the world of SEO, we have a lot of things to take care of when it comes to ranking a website as well as handling its backend and frontend both at the same time. This job becomes easier when you have a whole team but if you are alone then this could get harder […]
Google says its indexing issues from last week have been fixed now
During the time when everyone has been in lockdown and people are working from home, it was a hard time for SEO people because of the fact that Google was having a hard time with indexing content on the search platform. It was later confirmed by the company that they really were facing an indexing [
John Mueller from Google reveals how some guest posts can look unnatural
We have seen and heard from a long time that there are some ways in which you can create a reputation in the industry and the best way is to do guest blogging. Well, the term guest blogging refers to the practice of blogging as a guest meaning that you are writing content for someone […]
Google has announced new ranking signals for its web search
In some major news coming out from the Google headquarters related to SEO and the web search, it has been revealed that Google is adding some new ranking signals. We have known that there is a guessing game when it comes to ranking signals and everyone guesses as to what is a ranking signal and [&he
Google says your site will not be hurt after you remove noindex tag
We have heard that there are various types of general tags which are used in SEO for indexing purposes. One of them is the noindex tag which is placed on any property whenever it is not needed for that particular link or page to be indexed inside Google. For example, if we have a page […]
Google rolls out guided recipes without informing recipe niche bloggers
Google is known to be a company that does most of its things openly by announcing things in advance and we are currently talking only about Google Search team and the announcements related to Core algorithm updates. Now, we have something new as an announcement but the company has left many unknown
Google’s John Mueller talks about relation between bad links and traffic drop
We have seen that there are all kinds of factor that may affect a website’s ranking and how it gets traffic but the first thing is that you will only get traffic if you are ranking in a good position on the first page of Google. Unless that happens, you are unlikely to get significant […]
Google decides to slash 50% of its marketing budget this year
While the whole world is suffering from the Coronavirus pandemic in its own unique way, we have seen that the economy is almost down in the dumps. No work has been going on in the sectors which are dependent on labour as well as a physical presence while online work is going on at a […]
Google now tells users if there are below-average results for their query
We have seen that Google is the most reliable search engine when it comes to addressing our queries, whatever they might be. There have been a lot of memes and jokes on the internet as to how you can literally get an answer to anything and everything on Google. However, it is also seen that [&hellip
Australia could soon order Facebook and Google to pay news publishers
We have seen that there was a lawsuit in France that was filed a few years back but its result was just announced earlier this year. In that case, France has ordered Google and Facebook to pay news publishers for the content on its platform. This means that Google and Facebook have to share revenue
Google says too many heading tags should not be used
While we have seen that everyone has their own idea when it comes to SEO and its implementation, there are people out there who think that their method is always the right time. Now, there are some SEOs who would tell you that using heading tags inside your articles is a good idea and an […]
Google addresses the concern of sites having same content
You must have seen that there are a lot of websites around the world and it is hard to count them all even in a few years time. Therefore, we are also not attempting to count all those websites right now. However, what we are going to tell you is regarding websites that have content […]
Google says brand new site owners should not wait for people to find their site
One of the best things we have seen over the years is the SEO community’s advice to the new users who are just starting out in this field and looking to grow. Now, we have people like Google’s John Mueller and Gary Illyes who are constantly in touch solving the common problems and myths that [&helli