About FlipWeb

FlipWeb is an independent online publication about the business of the web. Since 2019 we have covered the topics that matter to anyone building, buying, growing or selling an online business — search and SEO, e-commerce, domains, internet marketing, social platforms and, increasingly, artificial intelligence.

Our goal is simple: take the fast-moving world of the web and explain it in clear, practical terms. Whether it is a Google algorithm update, a new AI tool, or a step-by-step guide to growing a store, we aim to help readers understand what is happening and what to do about it.

What we cover

• SEO & Search — algorithm updates, ranking strategy and how to get found.
• E-commerce — running and scaling online stores.
• Domains & Digital Assets — buying, selling and valuing web properties.
• Internet Marketing & Social — growth, advertising and audience.
• AI & Tools — the tools and models changing how we work online.

Editorial independence

FlipWeb is editorially independent. Our coverage is guided by our editorial policy, and every article is attributed to a named writer. Meet the people behind the site on our team page.

Questions, tips or feedback? Get in touch.