Social media platforms, audience growth and social-first marketing.
405 articles
If you have been in the news yesterday, you must have read about the fact that one of the last standing platforms without a Stories feature has also caved in. We are talking about Twitter who revealed its latest feature named “fleets” which is a replica of the Stories seen on Snapchat, Instagram, Fa
One of the last platforms where we really believed that the Stories feature will not come was Twitter. However, we have been proven wrong because Twitter has just revealed that they are working on a Stories feature of their own. While the implementation by Twitter is different, we can say that it is
While it is a fact that Facebook has been the owner of Instagram from quite a long time, a new report has emerged which shows that majority of people don’t know this is the case. In fact, it has been revealed that Instagram is a platform developed by Facebook is known by a relatively small […
Back in the day, we were used to sending messages and receiving them on a single platform which was the Facebook website or app. However, Facebook decided to split up the platform into two parts where we now have a Facebook standalone app which does not have messaging and there is a standalone messa
One of the first things that one sees right now in any platform is its potential to generate money out of it. Gone are the days when we just used to post something without expecting returns out of it. Even if you are not looking for money, there is a desire to increase likes, followers, […]
We have seen that Twitter’s management has been steady from quite some time now and while we don’t know about anything else, the company’s CEO has remained intact. We all know that Jack Dorsey is the CEO of Twitter and he is also the founding member of the company who is also the reason for [&hellip
TikTok is one of the biggest and hottest emerging platforms in the market. It is also interesting to note that this is one of the platforms which originally started from China and has now expanded to other parts of the world including the US. This is where things get interesting because of the fact
One of the most engaging and sophisticated platforms on the internet is LinkedIn. This is a platform where most of the business happens and a lot of the job changes take place as well. Now, we know that LinkedIn has been doing a lot of work behind the scenes so that its platform can be […]
Facebook is one of the biggest social media platforms out there and it is one where people from every age group interact. We have seen teenagers who are looking to make new friends whereas middle and old age people on Facebook want to meet their old friends as well as connect with them online. Now,
You must have seen hundreds of people out there who will tell you that this is the way to increase your presence on Twitter. Now, we are not saying that everyone is wrong and that no strategy will work for you. However, it is best that the things that you learn should also be implemented […]
You might be aware that there is a tool called Google Search Console which is considered a must if you are owning a website. Because this tool shows you everything needed for the site management such as search traffic, current active users as well as the country from where the traffic is coming. A n
It is known to everyone that Facebook, which started as a way for people to interact online and share their personal updates, has now become a professional platform. While some might use Facebook as a social media platform, many use it as a way to manage their business online. This can be via promot
One thing we have seen in the advertising industry is that brands are now trying very hard to get as many enquiries as possible. It was seen earlier that the brands were trying to get more users to come to their website or landing page. This was done with a hope that more people who […]
You might have seen that there is a lot going on at Twitter when it is about adding features. It is quite clear that the company wants to add as many users as possible and giving them the features they want is the best way to attract users. Earlier, we saw that the dark mode […]
Walmart, the biggest retail company in the world, is now clearly moving on to a world where we might see the retail industry going away. This is because people have now started to shop online rather than physically visiting the stores as this is more convenient. What this means is that Walmart has t
There was a report earlier this month regarding Facebook, political memes and Mike Bloomberg who is running for Presidential Elections in the US this year. The whole incident is such that it was reported by various publications that Mike Bloomberg is using his influence to buy posts on famous meme p
You must have heard a lot about how YouTube was just a platform where people shared videos. But nowadays, the platform has now become so big that it has become a full-time job and a profession for millions. This is also thanks to the continued development behind the scenes from YouTube and Google wh
You might have recently read our report where we revealed that Pinterest has now become a massively popular platform on its own. It is one of those platforms which has gone under the radar. However, the revenue and active users’ report from Pinterest revealed that it is now making more than a billio
One of the first viral apps that we had in the last decade was Snapchat. This platform is still going strong right now and we see that the company is posting a huge earnings report too. However, we need to remember that the app is still quite a trouble when it comes to navigating. This […]
One of the biggest news of this week has definitely come from Facebook and this is not related to the platform. However, the announcement is related to another platform that is owned by Facebook. We are talking about WhatsApp right now which was acquired by the company back in 2014. At the time of W
There have been social media platforms that are much-talked about while there are other platforms which go under the radar quite a lot. Most of the times, we have a perception that the platforms that are not in the news might be struggling or the user engagement might not be great there. However, we
We have seen that there are tussles between major companies in the market and the same can be said about two of the Silicon Valley giants, Apple and Google. Both the companies are in the same industry which means that the competition is extremely likely. While Apple has iOS, Google has Android and b
Instagram has just released a new feature which will be great for people who are looking to cut down on their following list. Now, we know that more followers are always better when it comes to social media. However, it is also true that some people like to have their social media accounts only limi
Google has been around for a long time and we know how well Google Search has become over the years. However, there are other products from Google too which have been around for a while. Apart from Google search, there are flagship products from Google such as Google Maps which is its navigation pro
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