Social media platforms, audience growth and social-first marketing.
405 articles
There has been a lot of talk about which social media platform is better and which is not. It is also said that Twitter is one of the best platforms because people like to share the most on it whereas other argue that Facebook and Instagram are better because they have been here since a […]
If you have been on the YouTube platform, you would know for sure that it is one of the great ways to make money online. Also, you could showcase your talent of editing videos as well as doing things that you are passionate about and getting paid for the same. Now, it is also known […]
In this lockdown period due to the COVID-19 outbreak, you must have seen that a lot of apps relevant to the lockdown stage have gone viral and a lot of downloads are seen on them. After Zoom video conferencing app, another such app is Houseparty where you just don’t have traditional video calls but
One of the most-awaited features on social media has been the inclusion of direct messages on Instagram for Desktop which will be available on the website as well as its desktop apps. We have seen that Instagram was not adding this feature for some reason meaning that people who wanted to chat with
While there have been all kinds of platform around the world which we haven’t heard of, there is one particular platform called Zoom. It is a video conferencing app and not many knew about its existence in the past. However, the COVID-19 situation and the lockdown due to it means that everyone has t
WhatsApp limits the ability to forward viral messages
We have seen that everyone is currently staying indoors and a wide majority of the people are not working from home which means that they have free time to pass. For that reason, some are creating fake conspiracy theories while the majority of the audience is consuming them which gives a voice to th
Facebook is one of the companies that is working to help people during the times of Coronavirus pandemic but it is also the time when the company needs to make more of its products available so that people can take advantage of the same. As we all know, these are the times when social distancing [&h
We have seen that the world is going through the worst pandemic situation in a decade which means that these are unprecedented times for everyone around us. However, it also means that we are going to see trends that have not been seen before during these times. As far as the trends are concerned, t
It is known that the situation with the COVID-19 pandemic is becoming severe day-by-day and people are aware of it so they are not coming out of their houses. Also, governments around the world have locked their people down inside their homes so that even if someone is not following the lockdown rul
TikTok pledges to donate $10 million to WHO in its fight against COVID-19
One thing that we know regarding the COVID-19 outbreak is that a lot of people have their queries regarding the outbreak of the virus and it means that they are searching a lot. However, the problem is also the fact that a lot of fake news and misinformation is spreading around and people have no [&
It is known that during this time when everyone is that their homes as everyone else is closed and most of the countries are entirely on lockdown, it is normal that the internet companies and the popular platforms will have a lot of surge in traffic. This also means that the load on those platforms
Instagram launches cause-related stickers to encourage people to stay at home
Twitter speeds up process of verifying accounts for those who are experts in COVID-19 and prioritizing their tweets.
Facebook has been trying hard in order to fight the effects of Coronavirus and it is also the reason why we have been seeing a lot of posts being removed and moderated. However, it does not mean that Facebook is not working on any developments from its platform side-of-things. Because the latest new
YouTube warns creators that more videos might be removed than normal due to AI moderation
While there are many services out that allow you to send and receive messages that are self-destructing in nature meaning that they will be deleted after a set time period, these features are not available on popular messaging apps. One of the Google apps named Allo had this feature but it failed to
While it is known that countries around the world have advised the companies to make employees work from home and also practice social distancing, it is important to know the impact this will have on a lot of services. For example, we know that the online video platforms that are known to have conte
One of the most unique ways in which we have seen to spread awareness is to take help of the social media influencers. Now, this is understood if done by a marketing team who has a dedicated team. However, we have reports that this is done by the UK government. This also shows the power […]
One thing we have seen on YouTube is that its algorithms have become so sensitive to certain kind of videos that they get instantly demonetized even if a single word has been spoken and the video is not about that event at all. This has also meant that the creators have complained a lot about [&hell
YouTube has just made a change on mobile which is not a massive one but might be significant for users who are used to them. This is regarding an announcement from YouTube that their Trending tab will now be replaced by a tab named Explore. This now means that the tab which was used by […]
One of the worst things about social media platforms is that a lot of misinformation and fake news goes around and there is no way to control that too. Also, this type of information creates fear among people and gets shared more which is why you get to see it more as this is the […]
One thing that is on everyone’s mind right now is Coronavirus epidemic and we have seen literally everyone affected by it. If we talk about the big tech giants and other firms along with the general public, no one has been spared by this epidemic and its impact. While the impact can be physically, m
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