Social media platforms, audience growth and social-first marketing.
411 articles
One of the first viral apps that we had in the last decade was Snapchat. This platform is still going strong right now and we see that the company is posting a huge earnings report too. However, we need to remember that the app is still quite a trouble when it comes to navigating. This […]
One of the biggest news of this week has definitely come from Facebook and this is not related to the platform. However, the announcement is related to another platform that is owned by Facebook. We are talking about WhatsApp right now which was acquired by the company back in 2014. At the time of W
There have been social media platforms that are much-talked about while there are other platforms which go under the radar quite a lot. Most of the times, we have a perception that the platforms that are not in the news might be struggling or the user engagement might not be great there. However, we
We have seen that there are tussles between major companies in the market and the same can be said about two of the Silicon Valley giants, Apple and Google. Both the companies are in the same industry which means that the competition is extremely likely. While Apple has iOS, Google has Android and b
Instagram has just released a new feature which will be great for people who are looking to cut down on their following list. Now, we know that more followers are always better when it comes to social media. However, it is also true that some people like to have their social media accounts only limi
Google has been around for a long time and we know how well Google Search has become over the years. However, there are other products from Google too which have been around for a while. Apart from Google search, there are flagship products from Google such as Google Maps which is its navigation pro
Earlier, we were talking a lot about two social media companies namely Instagram and Snapchat and Snapchat’s features and elements being copied by Facebook-owned Instagram at that time. Now, we know that both the companies have started to move on from that and have established their positions differ
One of the reasons we know why Twitter is so famous among people is one, because of the tweets that we see on the platform, and two, because of the replies that those tweets get in return. It often happens that whenever you have tweeted something, there is at least one person who will reply [&hellip
If you have been following the world of social media since the time it was a lonely place to now being a full-time job for many, you would have heard of a platform called Vine. Vine was a platform similar to what TikTok is right now which is a viral video making website. Basically, you […]
In the world of social media, we have seen that everything is about likes and comments and shares and followers. We know that companies have now started to realise that these metrics are doing more harm than good for their users. But we also know that this is a reality we have right now and [&hellip
We have noticed being on Twitter that a lot of people have now started to follow one trend. This trend is whenever a tweet goes viral, people start putting their payment information or some sort of promotion in the next tweet so that they can take advantage of the fame. Now, we know that there [&hel
Earlier this month, Twitter revealed that you will soon be able to limit who can reply to your tweets. Basically, it will be similar to you sending a message without letting anyone reply to you on platforms such as WhatsApp and others. Now, we know that people have been bashing this feature from Twi
One of the most annoying things about using a platform which is limited to desktop or mobile-only is that you can use it across devices. Basically, we are using an app such as WhatsApp on our mobile and we want to use it on Desktop as a standalone app, we cannot do so. While we […]
If you have been following the world of social media and the chatter around it from some time now, you would know one thing for sure about Twitter. And this chatter is regarding the fact that most of the people on Twitter want an edit button. Basically, you must have seen that there are hundreds [&h
You must have seen various reports regarding Instagram where it was revealed that the platform is testing a new way to show like counts on the platform. Now, it should be worth noting that Instagram is testing to way to remove like counts from the posts. Because we know that like counts are somethin
One of the most popular apps emerged in last year is TikTok which is a video creation app for short-form videos which are entertaining as well as informational at the same time. However, the main reason why TikTok became popular among masses in India, the US and of course China was because of its vi
One thing you must have seen on social media platforms, and media sharing platforms especially, is that people love to post photos and videos. However, the most amount of “likes” are received by the posts which do a lot more than just traditional media. One of these non-traditional media is a Boomer
Last year, we saw a big announcement from Facebook that they are going to redesign their apps on Android and iOS as well as launched a newly redesigned website for showing off at its developer conference. However, that announcement was in the middle of last year and we have spent six months and more
You must have heard a lot of people saying that Google is evil and one of the things that Google is doing with Android is that they are not providing options to its users. This is because Google provides most of its services on every Android device by default which means that you have to […]
If you have used Twitter or are currently using Twitter on a daily basis, you can understand that the platform can be great but it can also be nasty. This is because you get all kinds of replies on the platform which could be hard to read and might also be harmful to your health. […]
Google is one of the biggest companies in the world when it comes to the services it offers. While we know that the company has also started to build hardware of its own, we know that the services business from Google still far outperforms the hardware business by a long margin. Talking about the se
You must have seen a lot of websites operating on the internet which have a way to send you push notifications. Now, these websites need to get your consent before sending you push notifications. This is the reason why you see an option to either allow or decline push notifications for almost all of
You might be aware that YouTube runs two versions of the same platform where one is the normal one while the other is YouTube Kids. On YouTube Kids, the company only shows content suitable for kids so that parents feel safe for letting their kids watch videos. Also, there are some parental controls
If you have seen the advertisement industry from a while now, you would understand that it has become denser than ever. This means that just like normal content, you will have to make your ads shown to people in the best possible for a bigger impact. On Google’s platform, you can do this with the [&
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