Ishita covers e-commerce, social platforms and the tools online sellers use to grow their stores and audiences.
Google has been working on improving its user experience for quite a while now. The new Display & Video 360 Account Level Suspension Policies are one step forward in the same direction. Google has brought many updates and disapproval policies this year. Including some major updates like the ad desti
The topic of Google’s performance keeps popping up now and then. Recently an ex-Google employee Marissa Mayer made a few comments. Marissa appeared on a podcast named Freakonomics podcast. The topic of discussion was google search. Marissa Mayer’s opinion and comment on Google search and the company
Twitter has recently launched 3 new advertising ad unit options to enhance ad performance and relevance. Twitter says that these ad units have shown 25% more relevant ads and lower cost-per-conversion in the initial testing phase. The ad units are Website Conversions Optimization (WCO), Dynamic Prod
Google will be publishing new guides to inform people about the updated ranking system. The guide will talk about the different criteria and ranking systems the company will use to rank the search results. It will also inform about the obsolete ranking systems. Google also published new terminologie
Twitter has been in the news for some or the other reason for a few days. Be it about the microblogging site going off or the site rolling out the new feature for Twitter search. Recent reports claim that Twitter CEO Elon Musk shifts his focus on the site’s functionality. The CEO of the microbloggin
The recent development around Google ads is concerning. Reports say that google ads account managers are contacting clients directly. However, they are not allowed to do that. The Google ads account managers have contacted the clients and are telling them to dump their agencies which runs against th
TikTok is introducing a new feature that can become very useful for businesses. The tool will provide a deeper understanding of the customers. This is a new business tool introduced recently. TikTok gives the audience insights into the businesses. With this new tool, TikTok assists businesses with p
Every day we receive some developments on the internet. Wox recently announced new SEO settings for its users. The settings are good news for users. The platform will provide 100% control of critical technical SEO data. All this control is available to the users at the page level in one place. This
It’s become very often for reports about twitter to go viral. Many workers are making statements that the microblogging site is on the verge of disappearing. This evokes a feeling of bidding goodbye to Twitter among people. This has become the top topic of discussion on social media sites. For a few
Google announces new updates for its users. It’s planning to roll out the local search features. Earlier Google used to provide a local search feature where users could search their surroundings with their phone’s camera. Google’s local search features are very popular. Users are very happy with the
There are multiple changes Twitter might be bringing for users. The recent plan for the addition of a new Twitter feature is on board. Security researcher and reverse engineering blogger Jane Manchun Wong finds evidence for a new Twitter feature. There are more changes that Wong talks about. She als
YouTube is experimenting with a unique shopping feature and functionality, affiliate marketing. YouTube is going to add the latest shopping features to its short-form video section. It has adopted a model just like Instagram and TikTok. Shorts are going to allow the users to purchase while scrolling
Instagram has an explore page. Here, users can find new posts related to topics with which they have interacted. The explore homepage is the grid view one sees when opening the explore tab. Meta has rolled out the ability to include ads placement in this grid. This is a significant step for online m
The current market is suffering from catering to consumers. The reason is manifolds. Consumers continue to face an economic crunch due to rising prices and inflation. In this situation, Netflix announces a new subscription. Netflix ads are an add-on now. After the company received a series of backla
It seems that mobile usability is a big factor when it comes to the ranking of websites. The question arises when people notice a drop in the ranking of a medical website after a glitch in mobile usability. In an SEO discussion on Reddit, Google’s John Mueller talks about a console warning about mob
Google Analytics 4 provided pre-determined dimensions for reports. It was a limited set, and companies had no choice in it. But each brand will measure its performance based on different metrics. These may be outside the generic group. So, Google has added more customization to GA4 reports. This fea
YouTube will make shorts available as per the television format also. YouTube shorts are available now. The company took to a blog post for the announcement. The shorts are coming on Android or Google TVs. The users of the television set can see it through their YouTube app. Neal Mohan is the Chief
With time, the potential of backlinks is going to decrease, as per experts of Google. This prediction is for the future of backlinks from John Mueller, Google Search Advocate. Google is concerned about unnatural link-building and discourages this from happening. The weight of backlinks will drop wit
Several updates saw the light of day through YouTube. It got important updates this week. One of the major updates is about search insights. Search insights are now available in many languages. The channel pages of creators will also get a completely new layout. However, November of 2021 saw the rel
Apple is providing 2 new ad placements on the products pages and today’s tab. This particular move focuses on improved privacy measures. A few days back, Apple hinted about placements in the app store to all the developers. And this is true as Apple has launched 2 advertising placements. However, th
The alt text for buttons and logos has different execution compared to other types of pictures. Google has discussed the perfect way of doing it. For button and logo alt text, there is no SEO value. The perfect alt text for buttons and logos may have long-run benefits for the website owners. It is a
Elon Musk recently completed his purchase of Twitter. The purchase came after a long struggle between Twitter officials and Elon Musk. The drama reached a point where the court had to involve itself. But, finally, Twitter got its new owner. He immediately fired the CEO, the CFO, and other executives
Performance Max by Google Ads is a goal-based campaign. Google recently added more features to it and detailed the best marketing practices. As an aspect of the new upgrades, you can add more headlines to the asset groups. It used to be 5 and is now 15. Doing this is beneficial. It also allows more
Google had announced the enterprise version of universal analytics 360. It had its sunset date on October 1, 2023. In a recent announcement, Google postponed the date. It is now scheduled for July 1, 2024, to give enterprises more time to opt for GA4 (Google Analytics 4). Google provided this extra
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