Ishita covers e-commerce, social platforms and the tools online sellers use to grow their stores and audiences.
Every day we receive some developments on the internet. Wox recently announced new SEO settings for its users. The settings are good news for users. The platform will provide 100% control of critical technical SEO data. All this control is available to the users at the page level in one place. This
It’s become very often for reports about twitter to go viral. Many workers are making statements that the microblogging site is on the verge of disappearing. This evokes a feeling of bidding goodbye to Twitter among people. This has become the top topic of discussion on social media sites. For a few
Google announces new updates for its users. It’s planning to roll out the local search features. Earlier Google used to provide a local search feature where users could search their surroundings with their phone’s camera. Google’s local search features are very popular. Users are very happy with the
There are multiple changes Twitter might be bringing for users. The recent plan for the addition of a new Twitter feature is on board. Security researcher and reverse engineering blogger Jane Manchun Wong finds evidence for a new Twitter feature. There are more changes that Wong talks about. She als
YouTube is experimenting with a unique shopping feature and functionality, affiliate marketing. YouTube is going to add the latest shopping features to its short-form video section. It has adopted a model just like Instagram and TikTok. Shorts are going to allow the users to purchase while scrolling
Instagram has an explore page. Here, users can find new posts related to topics with which they have interacted. The explore homepage is the grid view one sees when opening the explore tab. Meta has rolled out the ability to include ads placement in this grid. This is a significant step for online m
The current market is suffering from catering to consumers. The reason is manifolds. Consumers continue to face an economic crunch due to rising prices and inflation. In this situation, Netflix announces a new subscription. Netflix ads are an add-on now. After the company received a series of backla
It seems that mobile usability is a big factor when it comes to the ranking of websites. The question arises when people notice a drop in the ranking of a medical website after a glitch in mobile usability. In an SEO discussion on Reddit, Google’s John Mueller talks about a console warning about mob
Google Analytics 4 provided pre-determined dimensions for reports. It was a limited set, and companies had no choice in it. But each brand will measure its performance based on different metrics. These may be outside the generic group. So, Google has added more customization to GA4 reports. This fea
YouTube will make shorts available as per the television format also. YouTube shorts are available now. The company took to a blog post for the announcement. The shorts are coming on Android or Google TVs. The users of the television set can see it through their YouTube app. Neal Mohan is the Chief
With time, the potential of backlinks is going to decrease, as per experts of Google. This prediction is for the future of backlinks from John Mueller, Google Search Advocate. Google is concerned about unnatural link-building and discourages this from happening. The weight of backlinks will drop wit
Several updates saw the light of day through YouTube. It got important updates this week. One of the major updates is about search insights. Search insights are now available in many languages. The channel pages of creators will also get a completely new layout. However, November of 2021 saw the rel
Apple is providing 2 new ad placements on the products pages and today’s tab. This particular move focuses on improved privacy measures. A few days back, Apple hinted about placements in the app store to all the developers. And this is true as Apple has launched 2 advertising placements. However, th
The alt text for buttons and logos has different execution compared to other types of pictures. Google has discussed the perfect way of doing it. For button and logo alt text, there is no SEO value. The perfect alt text for buttons and logos may have long-run benefits for the website owners. It is a
Elon Musk recently completed his purchase of Twitter. The purchase came after a long struggle between Twitter officials and Elon Musk. The drama reached a point where the court had to involve itself. But, finally, Twitter got its new owner. He immediately fired the CEO, the CFO, and other executives
Performance Max by Google Ads is a goal-based campaign. Google recently added more features to it and detailed the best marketing practices. As an aspect of the new upgrades, you can add more headlines to the asset groups. It used to be 5 and is now 15. Doing this is beneficial. It also allows more
Google had announced the enterprise version of universal analytics 360. It had its sunset date on October 1, 2023. In a recent announcement, Google postponed the date. It is now scheduled for July 1, 2024, to give enterprises more time to opt for GA4 (Google Analytics 4). Google provided this extra
After some years of testing, Google is launching a bumper ad tool for creation for every advertiser. This tool also cuts off long videos to 6-second bumper ads. At present, it is available in a wide range. This tool is called Bumper Machine. It also enables advertisers to make bumper ads for video-r
John Mueller and Lizzi Sassman from Google have discussed the merits of using stock photography. It also includes the impact on image and web design. It is not going to have any negative impact on the web search. Also, it may not perform as per expectations on the image search. The 2 Googlers discus
Facebook groups now have six new features, as announced by Meta. These features all pertain to providing more options for customization and moderation. Among these, a long-awaited feature was the ability to customize one’s About Me. It also applies to each group where they are active. Additionally,
LinkedIn adds many features to upgrade its platforms. It also has many plans to work on features dealing with inclusivity. The new features will deal with personal needs that viewers can customize. However, the aim is to make LinkedIn more user-friendly. LinkedIn adds the feature of automatic captio
Google is one of the world’s leading companies. All the major firms compete to display their ads on Google’s website. So, there are many ads that users interact with daily. Some users ignore it, but some get angry. Among this, personalized searches are also a deciding factor. That is why Google is b
Google’s Lizzi Sassman and John Mueller appeared on a podcast. The discussion was mostly on the importance of image filenames. The analysts talked about the mistakes people usually commit when it comes to filing names. This can be a huge SEO mistake. Most people don’t know about the importance of fi
Google updates its policies of advertising. The previously unavailable audio ads for some advertisers will now be available to all. Audio ads previously were only available to music streaming and audio on YouTube. Now the audio ads will be available to all advertisers. Earlier, according to policies
New guides and analysis on SEO, e-commerce, domains and AI — every week.