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Ishita

Writer, E-commerce & Social

Ishita covers e-commerce, social platforms and the tools online sellers use to grow their stores and audiences.

SEO

Google’s bumper ad tool is now available

After some years of testing, Google is launching a bumper ad tool for creation for every advertiser. This tool also cuts off long videos to 6-second bumper ads. At present, it is available in a wide range. This tool is called Bumper Machine. It also enables advertisers to make bumper ads for video-r

Ishita · October 27, 2022
SEO

Google explains the merits of stock photography

John Mueller and Lizzi Sassman from Google have discussed the merits of using stock photography. It also includes the impact on image and web design. It is not going to have any negative impact on the web search. Also, it may not perform as per expectations on the image search. The 2 Googlers discus

Ishita · October 26, 2022
Social

Facebook groups gets 6 more features

Facebook groups now have six new features, as announced by Meta. These features all pertain to providing more options for customization and moderation. Among these, a long-awaited feature was the ability to customize one’s About Me. It also applies to each group where they are active. Additionally,

Ishita · October 25, 2022
Social

LinkedIn adds a caption feature to its videos

LinkedIn adds many features to upgrade its platforms. It also has many plans to work on features dealing with inclusivity. The new features will deal with personal needs that viewers can customize. However, the aim is to make LinkedIn more user-friendly. LinkedIn adds the feature of automatic captio

Ishita · October 24, 2022
SEO

Google will help users keep personalized searches

Google is one of the world’s leading companies. All the major firms compete to display their ads on Google’s website. So, there are many ads that users interact with daily. Some users ignore it, but some get angry. Among this, personalized searches are also a deciding factor. That is why Google is b

Ishita · October 22, 2022
SEO

Google talks about big SEO mistake and filenames

Google’s Lizzi Sassman and John Mueller appeared on a podcast. The discussion was mostly on the importance of image filenames. The analysts talked about the mistakes people usually commit when it comes to filing names. This can be a huge SEO mistake. Most people don’t know about the importance of fi

Ishita · October 20, 2022
SEO

Google expands the feature of audio ads

Google updates its policies of advertising. The previously unavailable audio ads for some advertisers will now be available to all. Audio ads previously were only available to music streaming and audio on YouTube. Now the audio ads will be available to all advertisers. Earlier, according to policies

Ishita · October 19, 2022
Social

TikTok update for serious child safety protocols in Live streaming

Social media is an ever-changing place. From content to an audience, trends keep changing and evolving. And thus, social media companies need to regulate their terms and conditions. Recently, users are discussing a TikTok update. Social media platforms increase their minimum age requirement for host

Ishita · October 18, 2022
SEO

Google removes title tags for websites in mobile searches

Google has made some recent developments in its website showcasing the screen. Google now only shows the site name in mobile search results. The site is for the entire website. Google clarifies that it will only show the site name and not the title tag for the home page. Google will not show the tit

Ishita · October 17, 2022
SEO

Performance upgrades by WordPress 6.1 to bring major changes

WordPress is upgrading, and it’s for all the good of customers. Reports suggest that WordPress will be making some performance upgrades, and they will not be minor things. WordPress is gearing in for some major improvements and key changes. The improvements that WordPress is talking about will be av

Ishita · October 15, 2022
SEO

Microsoft Bing adds an AI Image Creator

Microsoft Bing is updating itself. Microsoft Bing is getting an AI Image generator to advance its search engine. Now users can get an advantage in creating digital art from text input. The Microsoft Bing AI image generator will be coming in a few weeks. This will help the users immensely. The users

Ishita · October 14, 2022
SEO

Google changes requirements for image structured data

Google makes a good number of changes in its image-structured data uploading. The requirements are different now. Now it’s easy to add credit and other processes related to copyright information. Google adds three new image-structured data types that users can use with the ImageObject type. This wil

Ishita · October 13, 2022
SEO

Google SERPs and their evolving paradigm

There are reportedly major changes to Google SERPs, i.e., the Search Engine Results Page. The conclusion comes from the review of some 150000 search queries. Analysts say that this can open new opportunities for eCommerce websites. Analysts research the search results of those 150000 apparel-related

Ishita · October 12, 2022
SEO

Google explains the perks and cons of link building

Link building is a process of establishing relevant hyperlinks to a website from an external site. The art of link-building is underrated in today’s time. But there are many perks of linking. From the site’s ranking to increasing the traffic on the site, linking can turn the tables. The SEO strategi

Ishita · October 11, 2022
Social

Twitter update will be the best place for sharing media

Twitter has come up with its latest Twitter Update. It enables all the creators to upload up to four videos, images, or/and GIFS in a single tweet. However, the goal is to become the best platform for sharing media. The goal is very clear without any ambiguity. Twitter has also announced an update r

Ishita · October 8, 2022
SEO

Google Ads facilitating a new targeting option

Google Ads has introduced a new targeting option. It enables marketers in increasing returns on the app campaigns. However, Google Ads is all set to roll out a new update for the app marketers. It also increases revenue gained from the in-application ads. The app campaigns of Google Ads allow you to

Ishita · October 7, 2022
SEO

Google launches its core and product review update

Google announced that it’s done with the new updates of September 2022. It will soon be rolling out the updates. The company confirms that the core algorithm update and product review update are complete. The company informs this update through the search ranking update page. The work on the core up

Ishita · September 27, 2022
SEO

WordPress plans major development change through plugins

WordPress is making some major development change. WordPress is thinking of introducing a Plugin-first approach. This will promise fast core development, but the results are uncertain. The developer of WordPress, Matt Mullenweg, informs that they will no longer add new updates to the features of Wor

Ishita · September 26, 2022
Social

Longer video descriptions for TikTok to optimize content

TikTok is one of the most popular video-sharing apps. Not just for entertainment, but the app facilitates livelihood and is a source of passive income for many. Today the app makes a new announcement. TikTok is increasing the length of its video descriptions. Now creators get an advantage. They will

Ishita · September 24, 2022
SEO

Google surveys will soon be closed

Google is making new updates almost every day. In one such update, the company announces shutting down Google surveys. Google is shutting down surveys 360 on November 1. Google is giving users time till December to download the historical data. Also, Google informs the public that it is shutting dow

Ishita · September 22, 2022
SEO

Google makes some core update to improve search results

Google, in a small question-answer session, answers some basic core update by users. Google answers queries about ranking drops due to core algorithm updates. During Google’s office hours, a user asks a question on Hangout. The question about algorithm updates. The users are curious whether the soft

Ishita · September 21, 2022
SEO

WordPress eliminates security support for older versions

WordPress makes a new announcement for its users. WordPress informs users that it’s dropping the security support for the older versions of the app. The company urges the users to make necessary changes. WordPress announces a three-month warning for the users. The information reads that the company

Ishita · September 20, 2022
SEO

Google explains use of stop words in URLs

Google is again in the news for one of its new updates. John Mueller answers a question about stop words and their use in URLs. The discussion is basically on whether stop words play any role in URLs. Mueller discusses the impact of different words in URLs. He also recommends which words can work in

Ishita · September 19, 2022
Social

Adobe acquires rival Figma in a $20 Billion deal

Company takeovers and business expansion are the ladders of corporate success. In one such instance, Adobe buys Figma. The multimedia software products maker company, Adobe, buys Figma for $20 billion. The deal will eventually expand the portfolio of collaboration tools for Adobe. The announcement c

Ishita · September 17, 2022

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