Digital marketing, advertising, content and growth tactics for online businesses.
76 articles
Google is known to fall pretty hard on people who spread spammy content as well as those who have spammy websites. In the recent times, Google has become very strict on these type of content. However, it was not the case in the earlier times according to an ex-Googler. We know that Google launched a
We reported that Google is testing AMP Stories as a separate section in Google Search Results. Although this section is not available everywhere, it will be available to all regions very soon. AMP Stories is currently limited to travel-related search results only but we will see it expand to other s
We have seen that links play a very important role in terms of SEO for any website. Every website has done some sort of link exchange, organically or otherwise to boost their ranking and visibility. And it is a blessing for any website if a higher ranked website links their URL inside its content. T
We know that users who visit any website love to have a fast loading experience. This makes them stay that much longer on the website otherwise they will move on to the next one. This is also talked about by Google and sites which have faster loading time rank better. For this reason, website owners
Facebook is trying to hard bring as much advertisers as possible to its platform. We have known that Facebook is a great place for you to run ads and get conversions. However, the platform has been plagued by fake news and hacks in the recent times. And advertisers are moving away from it because th
We know that platforms like Facebook, Twitter and Instagram are huge when it comes to the user base. However, we are now seeing a trend were users are going for diversity across platforms as well. The best example we might have of this is Telegram. We know WhatsApp is extremely popular and reliable
If you thought that LinkedIn is a platform for business users only, you might be wrong. Initially, everyone has a perception of LinkedIn as a platform only used by professionals. However, the more you use it the more you will know that it is used casually as well. But we must say that it is [&hellip
Google has now added a new report in Google Search Console which makes it easier for site owners to track performance of their site. This specific report is for the Discover feed present in Google Search. Right now, if any website is feature in Discover feed then you do not get its report in the [&h
Recenly, many site owners and fellow SEOs reported a drop in indexed pages on Google Search Console. According to John Mueller (Google’s Webmaster Trends Analyst), this issue was a result of a technical glitch which has now been fixed. has been fixed. “We had a technical issue on our side for a whil
Google is known for doing a lot of testing regarding its Search Results. After all, Google is mainly known for its primary product, Google Search. However, this can sometimes be a bit too much for normal users. For example, you may find the UI of any Google Search result different from what you had
LinkedIn is known to be the best professional platform for networking out there. However, LinkedIn has also started to let people post status updates same as Facebook. However, these updates are mostly regarding job posts and other company-related news. As part of these status updates, LinkedIn has
Snapchat is looking to add new features to its application in order to make users come to the app. We have known that at one point of time, Snapchat was the most popular application out there. However, Facebook decided to copy Snapchat’s stories feature to Instagram and Snapchat has gone downhill ev
Google has kept no secret in letting everyone know that it thinks mobile is the future. Also, the company has always favored websites who have a responsive website. Google also talks about how you should not have two different websites, one for mobile and other for desktop. Rather, you should have a
We have known that Google uses hundreds of factors for ranking a site. You would have often heard about things like “you need to learn google’s ranking factor” to learn about SEO. Sadly, no one seems to know how google’s ranking factor works. But we all know that it does not depend on just one [&hel
Google has just released a new update to its Keyword Planner on the Google Ads platform. With this new update, you can now add up to 10 seed keywords in the Google Ads Keyword Planner. This obviously means that you will be able to add more keywords and get more ideas regarding a particular keyword.
It is known that SEO has played a big role in shaping the internet to what it is today. Not only does SEO affect the ranking of a website, we can also boost our ad campaigns, videos and other online content with SEO too. Now, we have data backing us as well to what we […]
Google had released its Mobile-Friendly testing tool from few years for checking your website. It is in order to see if your product is mobile-friendly or not. Now, Google has added a new feature to this testing tool. You can now edit your codes and see the changes live inside this tool. You can now
In the recent times, we are seeing trends changing when it comes to e-commerce. Earlier, there used to be a time when people were extremely hesitant about buying from the likes of Amazon. However, we now see that a lot of e-commerce websites, big and small, are doing well in the market. Now, one of
If you are in the advertising business, you would want to know about the trends in advertising. Now, a new report published by the eMarketer predicts that there is nothing to worry. The publication has studied the data from 2018 and has given its prediction for the year ahead. eMarketer says that na
It happens very rarely that a major change done by Google goes unannounced. Even if Google forgets to tell the public about it, someone or the other finds it out themselves. However, one such rare incident has come to our notice right now. This time, Google forgot to announce that they have made a c
It seems that everyone is confused regarding the Google March 2019 Core Update. Everyone is claiming that they have an idea about what the Google Core Update this month was about. However, we must inform you that no one has an idea regarding the update. Well, some have an idea but it might not be [&
Last week, we reported that Google is starting to show images along with search results. Well, we believe this is due to the recent Google March 2019 Core Update. Now, we are seeing even more changes in Google Search results. Apparently, it has been spotted that Google is even showing video thumbnai
If you have ever wanted to place an ad on Google, you would have visited Google Ads. Earlier, Google Ads was known as Google Adwords but the name was changed last year. So if you have used Google Ads for placing an ad then you would know that there are 13 columns for setting criterias […]
We recently shared the news that Google performed a broad core search algorithm earlier this month. Also, it was known that this search algorithm update affected many sites present in Google Search. Although it is not know about the specific niche for this update, we understand that it was regarding
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