What Makes a Website Actually Sellable
Plenty of profitable sites are hard to sell — and some modest ones sell easily. The difference comes down to a few traits buyers can trust and take over.
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Kewei Lin
Founder & Editor-in-Chief
Kewei Lin is the founder of FlipWeb and a long-time operator in digital assets — websites, domains, e-commerce and online business brokerage. He writes about how online businesses are built, valued and transferred, and oversees editorial standards across the site.
Digital vs Physical Products: Which Online Business Is Easier to Run?
Selling digital products and selling physical goods are very different businesses. Here’s an honest comparison of the trade-offs for online sellers.
The Website-Flipping Market Is Maturing Into a Real Asset Class
Buying and selling online businesses is shifting from a niche hustle to a recognized asset class. Here’s what’s driving the professionalization.
What Buyers Really Look For in an Online Business
Beyond the headline profit number, experienced buyers judge an online business on a handful of factors that predict whether the income will last.
How to Value an Online Business: The Complete Guide
A thorough, practical guide to valuing an online business — why profit not revenue is the basis, how multiples work, what raises and lowers value, due diligence, and worked examples.
B2B vs B2C Marketing: What’s the Difference?
Selling to businesses and selling to consumers require different approaches. Here’s how B2B and B2C marketing actually differ — and what they share.
The Domain Aftermarket in 2026: Where the Value Is Now
AI naming, new extensions and shifting demand are reshaping the domain aftermarket. Here’s a grounded read on where value is holding up.
Subscription Fatigue Is Real — What It Means for Recurring Revenue
Consumers are tiring of endless subscriptions. Here’s what that backlash means for businesses built on recurring revenue.
Due Diligence Checklist for Buying an Online Business
Before you buy a website or online business, verify everything. This due-diligence checklist covers the financials, traffic, operations and legal risks that matter.
Small Business SEO in an AI Search World: Stay or Adapt?
Should small businesses still invest in SEO as AI reshapes search? A practical, non-hype answer for owners deciding where to put their effort.
Domain Investing in the AI Era: What Is Changing, What Isn’t
AI-generated business names and new extensions are changing the domain landscape. Here is a grounded look at what it means for buyers and sellers.
Why Recurring Revenue Commands Higher Valuations
Recurring revenue is worth more than one-off sales — often dramatically so. Here’s why subscription and retention-based models earn premium valuations.
How to Sell a Website: A Complete Guide to Getting a Fair Price
A step-by-step guide to selling your website or online business — preparing your numbers, choosing how to sell, and negotiating a clean, safe deal.
How to Do Competitor Analysis for Your Business
Understanding your competitors reveals opportunities and threats. Here’s a practical way to analyze them without overcomplicating it.
How to Value a Website or Online Business Before You Buy
A practical framework for valuing a website — from earnings multiples to traffic quality and risk — so you pay a fair price and avoid overpaying.
What Is a Value Proposition, and How to Write One
Your value proposition is the reason a customer should choose you. Here’s what it is and how to craft one that’s clear and compelling.
How to Sell a Website: A Step-by-Step Guide
Selling a website you built? Here’s how to prepare, value it, find a buyer and transfer safely — and get the price it deserves.
What Makes a Domain Name Valuable?
Why some domains sell for a fortune and others for pocket change — the factors that actually drive domain value, explained.
How to Buy a Website Safely: A Buyer’s Checklist
Thinking of buying an existing website or online business? This checklist covers verifying traffic and revenue, spotting red flags, and closing safely.
How to Value a Website Before You Buy or Sell It
A clear framework for valuing a website or online business — from profit multiples to the risk factors that push a valuation up or down.
How amoCRM can boost your messenger-based sales
The COVID-19 pandemic and lockdown have impacted (still impacting) the small businesses that were dependent upon personal connections. Fortunately, messaging apps like Facebook, WhatsApp, Telegram, and more are a powerful way to connect with potential customers and keep sales going while not meeting
WordPress 5.4 update will bring lazy-loading for all images
One of the big things announced by WordPress is that the latest update which will be WordPress 5.4 will bring a key feature. This new feature will be lazy-loading images by default for every image. Now, those of you who are developers will know what lazy-loading is but we believe that many would not
Elementor, the famous WordPress website builder, just crossed 3 Million websites
You must have seen that there are different kinds of websites on the internet. There are sites which do not update frequently or at all and they are called static websites. These are websites that have information which is not likely to change. However, the type of websites that are seen on 95% of t
How to register for Amazon Affiliate program
One thing that every site owner has to think of at some point in time is the source of their revenue. We know that there are website owners who have their blogs just for hobby purposes. In most of those cases, they are already having a day job and they do blogging for fun. However, […]
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