Digital marketing, advertising, content and growth tactics for online businesses.
76 articles
We have seen that the menace that is fake views is increasing day-by-day on social media as well as online platforms. While we say fake views are spread on every platform, we literally mean every platform. Because YouTube is currently suffering from paid views or fake clicks. Facebook and Twitter ar
Google is known to be the best search engine out there which attracts over a billion users every day. However, Google’s search engine is totally free, as is every other search engine, so the company needs advertisements to make money. And it has to be said that Google is doing extremely well in its
While things have already been bad for Facebook recently, it had to get even worse. We know that Facebook has had several data leaks, privacy scandals as well as fines from different regulators. However, the trouble does not seem to be stopping for the company anytime soon because a new issue has co
We know that most of what Instagram is today was once a part of Snapchat. Later, Facebook copied some popular features from Snapchat such as Stories etc. and have made the platform popular. Now, people believe that Instagram originally came up with the idea of Stories while it was Snapchat’s. As a p
If you are a social media manager, you would be searching for the best time to post on social media platforms. Now, most of the people don’t know about this but it is a very important factor. Yes, you need to post content at a certain time so that you get the maximum engagement. If […]
We have known that every company which contains posts or data works on some sort of algorithm. Now, this is particularly true in the case of social media networks such as Facebook, Twitter, LinkedIn and others. In recent news, Facebook has updated its News Feed algorithm. However, this algorithm upd
Google has announced that it is deprecating the use of social profile markup in knowledge panels. This was once the most important feature if you needed to have social media buttons displayed inside knowledge panels. The company reveals that it will automatically discover relevant social media profi
In a major announcement by YouTube, the company might have just pleased the old school music lovers. Because the company has announced that they are remastering the top 1000 music videos on YouTube of all time. This means that out of all the music videos that are available on the platform right from
We know that people love to read Facebook posts and comments related to it. Because it is where people get a lot of information regarding various topics around the world. Also, it can be that the post is about something from your area or someone who you know personally. So you will read any and [&he
Snapchat is an application which lets you upload “Snaps” on its platform. These “Snaps” can be seen by your contacts and those will remain on the app for the next 24 hours. After that, they will get invisible automatically. This idea was later included by Facebook on its own app, Instagram and was n
Once upon a time, Snapchat was among the hottest companies in the industry thanks to its unique features as well as a young user-base. However, things changed when Facebook decided to incorporate the same features in its Instagram app by getting inspired from Snapchat. We now know that Instagram Sto
We have heard people say time and again that smartphones will replace TVs in the near future. Well, a new research from eMarketer shows that the future is upon us earlier than expected. Because the research reveals that smartphones users are already spending more time on their devices than on watchi
Instagram earlier announced a new way for brands and influencers to partner and create content. This was with the help of Branded Content Partnerships where an influencer would create posts having “Paid partnership with” caption inside them. This would let people know that this is branded content wh
We have always heard from marketers that Facebook and Instagram are the two best platforms for marketing. Well, it is a known fact that Facebook owns Instagram, and therefore, they are basically the same. However, both the platforms work on their own very different identity. While we have all types
We know that marketing plays a big role in getting your voice heard among users on the internet. If we talk about social media brands, they hire marketing professionals who are there to do the job of spreading the word of the brand. Now, it sometimes happens that marketers fail to deliver the messag
Twitter has slowly but steadily become the best micro-blogging site around the world. Also, ever since the US Presidential Elections, Twitter’s user base has also gone up. Also, the company has been adding new features to its app and website constantly. Recently, Twitter’s app got a redesign whereas
Google has just launched a new video series on YouTube. You might feel that there is nothing new to see here. As YouTube is owned by Google, the company can launch any new video series on their platform. However, the interesting thing about this series is that it is related to SEO. This video series
We know that Google controls most of the web traffic around the world. And it is not hidden that Google Search is the best search engine right now. Most of the websites rely on Google Search to get the most amount of traffic. For this reason, most of the websites perform SEO or Search Engine [&helli
It has been quite noticeable that Instagram is pivoting from its original idea of just being a photo-sharing platform. Recently, we have seen that Facebook is seeing Instagram as a potential revenue-making machine. Now, it also seems correct on Facebook’s part because there is a lot of traffic on In
In the YouTube Creators Studio summit, YouTube CEO has told its creators what work the platform has done to address their concern. YouTube CEO Susan Wojcicki shared an update regarding the concerns of creators on monetization and content distribution. Recently, YouTube Creators have been complaining
LinkedIn, as we all know, is used by professional users. On this platform, you will often find people who are looking for a job or hiring someone to do a job. This is true for any agency, freelancer or a recruiter. However, we see that there is not much that you can do to get […]
Facebook has just published a new guide for Instagram Creators which it aptly calls as ’Instagram Creator Guide’. Basically, this is a guide for the Creators on Instagram to optimize and get the best results out of Instagram. However some of them are basic, they are to be noted because they are stra
We have seen that Twitter produces hundreds and hundreds of tweets everyday. It must also be said that most of the content on Twitter is either comedy or trivia related. However, we see that the engagement is generally pretty high on tweets which are even less than a day old. Now, would you believe
We already know that Google has a lot of control over what we do and visit on the internet. Similarly, a lot of our images and videos are also available on Google’s servers thanks to Google Photos. Now, some people believe that it is not healthy to share anything and everything online whereas others
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