Ishita covers e-commerce, social platforms and the tools online sellers use to grow their stores and audiences.
Similarweb announced that it acquired Rank Ranger, an SEO, and rank tracking company. Tel Aviv is an Israel-based digital intelligence provider. The acquisition allowed Tel Aviv to offer term rank tracking alongside its keyword research and analysis tools. These companies have cross-search engine ca
Google announced breakthrough research in Natural Language Processing called Chain of Thought Prompting. This raises the state of the art of advanced technologies like PaLM and LaMDA. The research got conducted experiments using two language models. These are Language Model for Dialogue Applications
YouTube shorts green screen will now work with any videos. They can do this through the green screen feature. Before, one could utilize a green screen to create Shorts with other short videos on YouTube. Now, any video can get turned into a YouTube short. Using the green screen effect, one can overl
Google Search Central updated a section of the developer support page. The page offers tips on how to control the site title that Google uses in the search results. The new section is about solving issues of title tags. This is important to identify why Google may change the title links. The support
Twitter provided extra clarity. This clarification was about how it limits the visibility of duplicate content shared widely across the platform. This policy initially implemented in 2020. Unfortunately, Twitter’s duplicate content policy did not ever get completely communicated. In addition, the ru
Marketing budgets got reevaluated and pared due to the pandemic. As a result, most of the resources get allocated to Enterprise SEO. 50.5% of SEO budgets increased in the 12 months. This preceded the recent State of Enterprise SEO survey. Search is a two-way channel of communication between brands a
Google shared a preview of new advertising features. These features represent what the Google Ads team was working on for a few months in 2022. Advertisers look forward to enhancing their marketing efforts with the upcoming additions to Google Ads. Google’s responsive display ads adapt advertising f
John Mueller answered if meta description tag matters for ranking purposes. This was a good question as Google advises using descriptions on web pages. The meta tag is also known as the meta element. This tag is to represent document-level information about a web page. Meta elements have attributes
The popular free Astra WordPress theme got updated to version 3.8.0. It offers faster performance on the backend and the frontend. Also, it is improving the workflow to make it easier and faster to design a website. It is also making the design controls more intuitive and powerful. Astra is a free W
Google’s John Mueller answered regarding the changing scores of core web vitals. John Mueller answered a question in the SEO Office-hours session. The question was about the fluctuating scores of core web vitals. There are two varieties of core web vitals scores. First, field data are the web vitals
Google’s John Mueller stated that technical issues don’t cause a rank loss after a core update. Mueller stated that core update ranking issues arise because of quality issues. John Mueller offered insights into what usually does not trigger a core update. Mueller started with a suggestion. He sugges
WPScan and the United States Government National Vulnerability Database published a notice of a vulnerability. This vulnerability got discovered in the HubSpot WordPress plugin. The vulnerability exposed users of the plugin to a Server Side Request Forgery attack. The security researchers at WPScan
TikTok became the most downloaded app in the first three months of 2022. It surpassed Instagram and Facebook. The short-video making and sharing app has more than 175 million downloads. TikTok continues to be on the list of the top downloaded app since 2018. It currently has 3.5 billion downloads. I
Google discusses the impact of the Russia-Ukraine war on its overall revenue acquisition. Alphabet, a parent company, brings up the impact of war. They are facing both direct and indirect consequences of the war. The picture was more clear for Russia waging war on Ukraine from Quarter 1. They show t
Twitter is now all ready to go ahead with Elon Musk’s offer. The board may announce the acceptance soon. The purchase offer currently stands at $54.20 per share. The New York Times reports the details of the deal. The board will meet Elon on Sunday. It was after the discussion continued this morning
WordPress came out with the latest 6.0 features. It will boost the accessibility and closer to WCAG 2. O AA compliance. The version will release on May 24, 2022. The features indicate an amount of significant compliance than its previous version. It will have a clearer picture and more AA compliance
YouTube is trying to increase the accessibility of shorts on mobile phones. It will now cater visibility of YouTube Shorts in all the other places. It will focus more on the carousel of the trending section as well. The increased visibility will enhance the overall reach of the content on YouTube. I
This provides a new way for advertisers to inculcate engagement in-stream ads. In addition, TikTok allows advertisers to include interactive add-ons to in-feed ads. Interactive elements like popups, gestures, and stickers help attract viewers. Social media have more than 1 billion active monthly use
Brave Browser will now be able to get rid of AMP. It will enhance the browsing experience. Brave comes up with a new feature called De-AMP. This feature will enable the default in version 1.38 of Brave’s Desktop. It is currently available for Android Browser. It plans to bring the feature to iOS soo
LinkedIn shares a report discussing the most in-demand jobs in 2022. There are major changes in the dynamic of the job profile. LinkedIn utilized the data from the site to discuss the fastest-growing jobs. The companies are reopening doors to work from offices. As a result, the highest demand for pr
Google informs the inaccuracy in the data for Universal Analytics. This will lower the real-time data. The only way to reduce the data is to move to Google Analytics 4 (GA4). The notification of the inaccuracy comes from the Help Center Article. Charles Farina discovered the issue. He calls them hig
John Mueller states that indexing images are slow. This can hurt heavy sites that update their images. John Mueller offered feedback about how slowly Google indexes images. This was in a recent Google Office Hours. Mueller answered for a solution that updating images I possible only for a fast serve
Google improved its YouTube-connected TV capabilities. These updates enhanced confidence in their CTV strategy. Connected TV is an emerging platform for advertisers. Especially for the past two years due to the pandemic. With an increasing number of people working from home, the use of smart TV to w
The keyword research tool of YouTube is available to everyone for this month. YouTube Search Insights is a tool specifically to surface valuable keyword data. This is going to be available for all channels. The launch follows a limited test period. This began in November. It offered a preview of wha
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