Ishita covers e-commerce, social platforms and the tools online sellers use to grow their stores and audiences.
Google continues its ’Ask Googlebot’ video series with a new installment. This explained why Search Console graphs fluctuate when no changes get done. In the video, Google Search Advocate John Mueller says it is normal for Search Console graphs to go up and down. This could get irrespective of websi
DuckDuckGo’s search deal with Microsoft leads to data getting tracked. The data tracks the company’s allegedly private mobile web browser. It got discovered that DuckDuckGo’s mobile browser transfers data to Microsoft-owned properties when visiting certain websites. This got confirmed by DuckDuckGo
YouTube rolled out an update to YouTube Analytics reports. This report will benefit content creators who make videos in different formats. One can now see the total number of video views for each type of content you publish to your channel. Before, the data remained combined into a single metric tha
Google confirmed the broad core Algorithm update. This got called the May 2022 core update. Core updates get designed to make search results more relevant for users. It will take 1-2 weeks for this update to fully roll out. Danny Sullivan, Google’s Public Liaison for Search, noted that changes to si
Google launched Job interview Warmup. This is a new tool that uses AI. This is to help people prepare for job interviews. Also, this is a part of the Grow with Google and Career Certification initiatives. It asks common interview questions and transcribes answers in real-time. The interview Warmup i
Developer Advocate Alan Kent shared six ways to optimize JavaScript. This is to improve the performance of your website. The first way is to avoid proliferation in the number of JavaScript files on your site. To fix this issue, combines smaller files together to have a single, larger file to downloa
TikTok has launched a new TikTok tool. The new insights can get used to targeting different demographics. The different demographics can get targeted around the world. One can learn a lot with TikTok Insights. One can learn more about the audience’s behavior and their interests. They can also learn
Similarweb announced that it acquired Rank Ranger, an SEO, and rank tracking company. Tel Aviv is an Israel-based digital intelligence provider. The acquisition allowed Tel Aviv to offer term rank tracking alongside its keyword research and analysis tools. These companies have cross-search engine ca
Google announced breakthrough research in Natural Language Processing called Chain of Thought Prompting. This raises the state of the art of advanced technologies like PaLM and LaMDA. The research got conducted experiments using two language models. These are Language Model for Dialogue Applications
YouTube shorts green screen will now work with any videos. They can do this through the green screen feature. Before, one could utilize a green screen to create Shorts with other short videos on YouTube. Now, any video can get turned into a YouTube short. Using the green screen effect, one can overl
Google Search Central updated a section of the developer support page. The page offers tips on how to control the site title that Google uses in the search results. The new section is about solving issues of title tags. This is important to identify why Google may change the title links. The support
Twitter provided extra clarity. This clarification was about how it limits the visibility of duplicate content shared widely across the platform. This policy initially implemented in 2020. Unfortunately, Twitter’s duplicate content policy did not ever get completely communicated. In addition, the ru
Marketing budgets got reevaluated and pared due to the pandemic. As a result, most of the resources get allocated to Enterprise SEO. 50.5% of SEO budgets increased in the 12 months. This preceded the recent State of Enterprise SEO survey. Search is a two-way channel of communication between brands a
Google shared a preview of new advertising features. These features represent what the Google Ads team was working on for a few months in 2022. Advertisers look forward to enhancing their marketing efforts with the upcoming additions to Google Ads. Google’s responsive display ads adapt advertising f
John Mueller answered if meta description tag matters for ranking purposes. This was a good question as Google advises using descriptions on web pages. The meta tag is also known as the meta element. This tag is to represent document-level information about a web page. Meta elements have attributes
The popular free Astra WordPress theme got updated to version 3.8.0. It offers faster performance on the backend and the frontend. Also, it is improving the workflow to make it easier and faster to design a website. It is also making the design controls more intuitive and powerful. Astra is a free W
Google’s John Mueller answered regarding the changing scores of core web vitals. John Mueller answered a question in the SEO Office-hours session. The question was about the fluctuating scores of core web vitals. There are two varieties of core web vitals scores. First, field data are the web vitals
Google’s John Mueller stated that technical issues don’t cause a rank loss after a core update. Mueller stated that core update ranking issues arise because of quality issues. John Mueller offered insights into what usually does not trigger a core update. Mueller started with a suggestion. He sugges
WPScan and the United States Government National Vulnerability Database published a notice of a vulnerability. This vulnerability got discovered in the HubSpot WordPress plugin. The vulnerability exposed users of the plugin to a Server Side Request Forgery attack. The security researchers at WPScan
TikTok became the most downloaded app in the first three months of 2022. It surpassed Instagram and Facebook. The short-video making and sharing app has more than 175 million downloads. TikTok continues to be on the list of the top downloaded app since 2018. It currently has 3.5 billion downloads. I
Google discusses the impact of the Russia-Ukraine war on its overall revenue acquisition. Alphabet, a parent company, brings up the impact of war. They are facing both direct and indirect consequences of the war. The picture was more clear for Russia waging war on Ukraine from Quarter 1. They show t
Twitter is now all ready to go ahead with Elon Musk’s offer. The board may announce the acceptance soon. The purchase offer currently stands at $54.20 per share. The New York Times reports the details of the deal. The board will meet Elon on Sunday. It was after the discussion continued this morning
WordPress came out with the latest 6.0 features. It will boost the accessibility and closer to WCAG 2. O AA compliance. The version will release on May 24, 2022. The features indicate an amount of significant compliance than its previous version. It will have a clearer picture and more AA compliance
YouTube is trying to increase the accessibility of shorts on mobile phones. It will now cater visibility of YouTube Shorts in all the other places. It will focus more on the carousel of the trending section as well. The increased visibility will enhance the overall reach of the content on YouTube. I
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