Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
We have been covering news articles about SEO and social media as well as e-commerce from some time now. From this experience, we know that there is a Googler named John Mueller who is very good at answering questions and clear doubts related to Google search from site owners. Now, if you know John
You must have heard about the best CMS or content management system in the world which is WordPress. Basically, WordPress is an open-source platform where you can create your website on top of it for free. However, the company which developed WordPress named Automattic has also developed a commercia
You must have seen that you get ads based on what you have searched in the past. This applies to all the platforms such as Google which is a search engine as well as Facebook, Twitter and others which are social media platforms. Basically, you know that your activity is getting tracked and while som
We have seen that the website design over the past few years has changed a lot. It was seen that in earlier times, web designers were using HTML for doing almost everything on the web. Basically, this meant that the codes were long and the site design was not that great. Prior to that, HTML [&hellip
We have seen that the major companies in the world of social media are all going towards one segment: FinTech. Basically, FinTech stands for finance technology which means that the companies are either starting to lend money or making users pay and receive money on their apps. For this reason, Apple
Tiktok is one of the apps which is currently leading the world when it comes to userbase and popularity. It is designed as a viral app where users post short-videos and add effects to make it more attractive. Now, TikTok is an app developed by China’s ByteDance but it is popular outside of China in
In recent times, there has been a lot of rise in one particular app’s userbase which is named TikTok. We know that TikTok is originated from a Chinese company called ByteDance which is responsible for developing it and marketing it as well. However, the app has got attention all over the world inclu
There is always some controversy or the other regarding Facebook, its CEO Mark Zuckerberg or the suite of apps from Facebook such as WhatsApp, Instagram or other. However, Facebook is not all that bad as it does add some useful features time and again to its app. Now, we are aware of the fact that [
You must have seen that Google Search is one of the best platforms when it comes to organic as well as paid results which are helpful to the audience. This is because of Google’s investment which is a lot in understanding what people want to see when they write something specific in their search box
This one leak or test, however way you want to see it, will be one of the most loved posts for all the social media marketers out there. This is because we now have a leak which shows that Twitter has started to test a way in which you can change your accounts during a […]
There has been a lot going on in different social media platforms around the world. We have seen that people have started using the platforms to make money as well. This is because there is a real opportunity for growth in terms of an individual as well as brand point of view. However, we see [&hell
We have seen that a new website is a combination of various pages which can be a blog page, about us page, and various other pages. However, this is simple for us to navigate and I am talking about humans. This is definitely not easy to navigate for robots and for this reason, there was […]
YouTube has always been one of the best platforms when it comes to content consumption. We have various platforms right now such as Netflix, Amazon Prime Video, Hulu and various others. But it is seen that YouTube remains the best as it is free, accessible to all and has a lot of content. Also, the
Facebook is one of the biggest platforms when it comes to advertisements around the world. It comes only next to Google Ads in terms of reach and is arguably the platform where most of the people see ads. For this reason, Facebook has the added responsibility of doing what is right for the people. H
WhatsApp has always been one of the best platforms for communication between people around the world. The fact that WhatsApp is available in most of the countries also helps people use the platform. However, the interesting part about WhatsApp is that it is one of the rare platforms that does not ha
Time and again, we have seen that the trends of doing business keep on changing. Back in the day, there was the concept of earning money only by doing a 9-hour job sitting at the desk or working outdoors. However, times changed since then as people started to work from home and get work done [&helli
Google dropped a major announcement last week where the company said that they are acquiring the fitness brand Fitbit. Fitbit is known for making devices which can be worn on hands and are used for sleep tracking, step counting and for various other physical activities. Since Google has decided to a
If you might have noticed, Google Search comes as the most dominant search engine in the world right now. We can also say that this has been the case for over a decade now and it is not that there are no competitors to Google Search. In fact, there have been many such as Yahoo, […]
Google has always been a company which relies on its advertising revenue. But the company has also been instrumental in providing the website admins with a good way to track their traffic, know their analytics and even make money by showing ads. Now, most of the websites in the small and mid-tier se
Snapchat was one of the most unique social networking platforms until the time when Facebook decided to lift their idea and integrate it into their platforms. We are talking about Snapchat’s idea of Stories which get destroyed automatically in 24 hours. We currently have the same stories feature as
One of the best platforms, arguably, for content consumption in the US and other markets is Reddit. It is one of the platforms that was very slow to update itself but it finally did. And we know that the results of its redesigned platform have been decent so far. However, the platform remains the sa
You must have seen that there are a lot of different websites in the world. However, it is also a fact that lots and lots of them are abandoned, dead or just sitting there as a static one. Now, there is no reason to remove a static website because it is also serving a purpose. […]
We have seen that there is a lot of potential to grow in the social media sector. There are people who are making a fortune just by posting their tweets or sharing posts on Facebook or Instagram. Also, one of the best and hottest things right now is making videos on YouTube. Creating on YouTube [&he
One important factor when it comes to developing a website is to use content management systems also called CMS. Now, we can build static websites or dynamic ones without CMS and still get the job done. However, it is much better to use a CMS if the website needs to be updated frequently. Now, one [
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