Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
In the world of SEO, you might be aware that there are various terms which not everyone would be aware of. One of those terms is an E-A-T score which basically stands for Expertise, Authority, and Trust. This score is basically a way for Google to understand the different aspects of a website. In te
We have been fusing over the fact that you need to optimize your content well in order to get ahead in the search results. Now, there are two types of optimization techniques called on-page SEO and then off-page SEO. While we are talking about off-page SEO, we should concentrate on making backlinks,
We know that the social media platforms across the world have been criticized of serving articles and news that might now always be accurate. However, we know that a lot of people believe them and it is the reason why violence takes place on many occasions. While we know that it is always advised to
One of the best and also the worst things that you can have on your website is a comments section. This is one of the biggest pain points for any website owners and we are the live example of this situation. We are talking about the comments section and whether it should be there on […]
There has been a common trend in the SEO industry that we focus too much on our rankings in Google Search and due to this, we tend to forget about the other results. Now, it has been proven that this is still true for the SEO industry. It is to be noted that Google is […]
We have heard from Google that they have changed the way the News platform works by revealing that publishers no longer need to submit their site for approval. Instead, Google will directly fetch the content it sees fit from any website that is on its search platform as long as it follows certain gu
If you are a publisher and have been indexing your content on Google for a long time, you must be well aware of what Google Search Console is. For those who are not aware, it is the platform where you can see the monthly, daily and weekly traffic that your website is getting as well […]
There have been some sweeping changes made to Google’s News platform recently. Starting from the change that we no longer need to submit our websites for Google News submission to the fact that Google will now include any content from its Search that it sees fit for News. All this tells you that Goo
There is a very long and tiring story behind the whole fiasco that happened at WeWork which was once seen as the best startup and the greatest co-working firm out there. Now, we are not going into any detail about how WeWork failed but we are definitely interested in one story that came out of [&hel
One of the best things that have happened to Android smartphones apart from Google’s services is the Google Assistant. We know that this is also part of Google’s services but it also stands out on its own. Google’s voice assistant has been serving billions of users every day and is very useful in th
One feature that we feel is underrated on iOS which includes iPhones and the iPads is the fact that you can take live photos. Basically, live photos are the photos where you not only take the photo itself but also the moments prior to taking a photo. Apple announced this feature a time ago where [&h
It has been observed that people are starting to use content management systems more and more rather than making their own websites from scratch. This is because you get what you want from the CMS while you have to tweak too much in order to get the same in a custom-developed site. This is the [&hel
One thing that is not necessarily related to a website’s SEO but related to the performance of your website is how fast or slow a website loads. And we know that the site’s load times depend on the server performance but when you are talking about websites which are indexed by search engines, it als
There are a lot of things in the SEO world that we might now be aware of even though we feel that we know a lot. Now, it is possible that there are features you won’t feel enticed to use on your website which is why you might not be concerned about them. One such […]
We are aware since a long time that the Google Search Engine is the best search engine out there on the internet. However, that is not to say that other search engines are bad but just the sheer traffic that Google gets is uncomparable when looking at other options. However, we know that Bing from [
Google sent some shockwaves earlier this week when it pushed out some updates to Google News while launching a new Google News Publisher Centre. While the new Publisher Center is great, we know that the underlying changes are more important. Basically, Google has revamped the whole way in which it s
We know that Google Search is a great way to get organic traffic for your website. However, we know that it is not great for every type of website and we are specifically talking about the websites that cater to the News category. Because it is generally seen that News websites have to publish fresh
You might have already heard that there are steps which you need to follow in order to rank your website properly. However, that is not to say that they are the rules and you must follow them each time. Because it is totally possible that what worked for you the first time might not work […]
We know that Google Search is so powerful that it is almost like magic to people who are not aware of the SEO side of things. However, there are still things which Google needs to work on for its search. One of those things is the ability to track packages as we still have to […]
You must have heard that there are lot of nuances in being a website owner and someone who has a website ranking on Google. This is because while the traffic on Google is great and you can do very well, it is also possible that your site can go down rapidly if there is a […]
A lot has been happening in the world of business and corporates recently. Everyone here must be aware about the debacle that took place at WeWork. We know that the CEO of WeWork who is also the founder of the company was ousted and SoftBank took over the company with the majority stakes now owned [
You must have heard about the most important part of doing SEO for your website which is building links for your website. Basically, there are two types of link building processes where one is to build links for your site and other is to build links from your site for other sites. These links are [&
There has been a strong saying in the online world that you need to have an online presence as well as an offline one in order to get the best of both worlds. In terms of the offline presence, we know that there are shops and offices that local businesses have. However, an online presence […]
You must have heard about the popular news publication in the world named as Wall Street Journal also called WSJ. Now, we also know that they have high standards of publication and they are known for exposing various reports and companies. However, WSJ recently published a post which is titled as: “
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