Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
One feature that we feel is underrated on iOS which includes iPhones and the iPads is the fact that you can take live photos. Basically, live photos are the photos where you not only take the photo itself but also the moments prior to taking a photo. Apple announced this feature a time ago where [&h
It has been observed that people are starting to use content management systems more and more rather than making their own websites from scratch. This is because you get what you want from the CMS while you have to tweak too much in order to get the same in a custom-developed site. This is the [&hel
One thing that is not necessarily related to a website’s SEO but related to the performance of your website is how fast or slow a website loads. And we know that the site’s load times depend on the server performance but when you are talking about websites which are indexed by search engines, it als
There are a lot of things in the SEO world that we might now be aware of even though we feel that we know a lot. Now, it is possible that there are features you won’t feel enticed to use on your website which is why you might not be concerned about them. One such […]
We are aware since a long time that the Google Search Engine is the best search engine out there on the internet. However, that is not to say that other search engines are bad but just the sheer traffic that Google gets is uncomparable when looking at other options. However, we know that Bing from [
Google sent some shockwaves earlier this week when it pushed out some updates to Google News while launching a new Google News Publisher Centre. While the new Publisher Center is great, we know that the underlying changes are more important. Basically, Google has revamped the whole way in which it s
We know that Google Search is a great way to get organic traffic for your website. However, we know that it is not great for every type of website and we are specifically talking about the websites that cater to the News category. Because it is generally seen that News websites have to publish fresh
You might have already heard that there are steps which you need to follow in order to rank your website properly. However, that is not to say that they are the rules and you must follow them each time. Because it is totally possible that what worked for you the first time might not work […]
We know that Google Search is so powerful that it is almost like magic to people who are not aware of the SEO side of things. However, there are still things which Google needs to work on for its search. One of those things is the ability to track packages as we still have to […]
You must have heard that there are lot of nuances in being a website owner and someone who has a website ranking on Google. This is because while the traffic on Google is great and you can do very well, it is also possible that your site can go down rapidly if there is a […]
A lot has been happening in the world of business and corporates recently. Everyone here must be aware about the debacle that took place at WeWork. We know that the CEO of WeWork who is also the founder of the company was ousted and SoftBank took over the company with the majority stakes now owned [
You must have heard about the most important part of doing SEO for your website which is building links for your website. Basically, there are two types of link building processes where one is to build links for your site and other is to build links from your site for other sites. These links are [&
There has been a strong saying in the online world that you need to have an online presence as well as an offline one in order to get the best of both worlds. In terms of the offline presence, we know that there are shops and offices that local businesses have. However, an online presence […]
You must have heard about the popular news publication in the world named as Wall Street Journal also called WSJ. Now, we also know that they have high standards of publication and they are known for exposing various reports and companies. However, WSJ recently published a post which is titled as: “
We have been covering news articles about SEO and social media as well as e-commerce from some time now. From this experience, we know that there is a Googler named John Mueller who is very good at answering questions and clear doubts related to Google search from site owners. Now, if you know John
You must have heard about the best CMS or content management system in the world which is WordPress. Basically, WordPress is an open-source platform where you can create your website on top of it for free. However, the company which developed WordPress named Automattic has also developed a commercia
You must have seen that you get ads based on what you have searched in the past. This applies to all the platforms such as Google which is a search engine as well as Facebook, Twitter and others which are social media platforms. Basically, you know that your activity is getting tracked and while som
We have seen that the website design over the past few years has changed a lot. It was seen that in earlier times, web designers were using HTML for doing almost everything on the web. Basically, this meant that the codes were long and the site design was not that great. Prior to that, HTML [&hellip
We have seen that the major companies in the world of social media are all going towards one segment: FinTech. Basically, FinTech stands for finance technology which means that the companies are either starting to lend money or making users pay and receive money on their apps. For this reason, Apple
Tiktok is one of the apps which is currently leading the world when it comes to userbase and popularity. It is designed as a viral app where users post short-videos and add effects to make it more attractive. Now, TikTok is an app developed by China’s ByteDance but it is popular outside of China in
In recent times, there has been a lot of rise in one particular app’s userbase which is named TikTok. We know that TikTok is originated from a Chinese company called ByteDance which is responsible for developing it and marketing it as well. However, the app has got attention all over the world inclu
There is always some controversy or the other regarding Facebook, its CEO Mark Zuckerberg or the suite of apps from Facebook such as WhatsApp, Instagram or other. However, Facebook is not all that bad as it does add some useful features time and again to its app. Now, we are aware of the fact that [
You must have seen that Google Search is one of the best platforms when it comes to organic as well as paid results which are helpful to the audience. This is because of Google’s investment which is a lot in understanding what people want to see when they write something specific in their search box
This one leak or test, however way you want to see it, will be one of the most loved posts for all the social media marketers out there. This is because we now have a leak which shows that Twitter has started to test a way in which you can change your accounts during a […]
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