Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
We have seen that there are mistakes and there are huge mistakes. One such mistake was done by someone at Patreon this week which resulted in their website being de-indexed from every search engine. This meant that you would not have found Patreon.com or any of the creators on Patreon until the mist
We have kept saying that one of the most helpful things for any SEO professional is to join the Google Webmasters Hangout session which is conducted by John Mueller. Google’s John Mueller often conducts these sessions during office hours. Now, there have been a lot of great things that have come out
From the heading, you must be clueless about what we are trying to say. However, it is also worth noting that many of the SEOs would have heard about the name Bill Lambert. Well, we are not even sure if the name Bill Lambert is fake or real. But why we are talking about this […]
You must have seen several cases where people just download an image from your site, upload it on their site and use it as they like. Now, there are two issues here while taking your image. First of all, there are many out there who don’t even source your image properly and give credits. And [&helli
Google has time and again said that there are certain things that publishers need to take care. We recently reported that one of them is to make judicious use of no-follow links. Basically, no-follow links are those links that the publisher does not want to take responsibility for. Making a link no-
We have seen a lot of instances where either Google has replied to something or John Mueller from Google has. Now, the questions might be very intense or they might also be very basic in nature. However, John does not avoid them and educates the user in regards to SEO which is a great thing [&hellip
There has been a common belief in the world of SEO that there are a lot of misconceptions which need to be cleared. However, the problem is that we do not get those misconceptions cleared as Google does not have enough time to do so. But we also have the services of John Mueller who […]
In the past few weeks, Google has announced some new changes coming to its Search and News platform. Out of these changes, you might have noted that Google News will now start to show original publishing on its News platform instead of the familiar big publications. While there is nothing wrong in s
Google has made a massive change in its search results which will sound extremely minor to you. It is that the character length of titles for articles in Google Search has been shortened. On average, it is reported that the company has reduced the length by 5 characters. As we mentioned earlier, you
There have been many instances where software falls short and the best way to know about something is through an estimate. This also applies to the SEO field as well where we have lots and lots of tools which tell you about different figures regarding your website. For example, you would see some pl
You must have heard that Google News is going to go through a massive change. While everyone expects Google to already have this, it is not the case. We are talking about crediting as well as promoting original reporting in Google News. Basically, what we mean is that those organizations, publicatio
We have seen that there are a lot of things that you need to take care of if you are an SEO professional. This is because the whole performance of a website depends on the links that you build and the actions that you take. Now, one of the main things that were done in […]
Google is one of those companies which takes care of most websites currently available on Search. This is because of the domination of Google Search in all the search engines that are currently available. Talking about Google Search, we know that Google has to make some tweaks to its search algorith
We have seen that there are a lot of things that depend on Google’s search algorithm. There are millions of websites currently on the world wide web and most of them are also listed inside Google Search. Now, all these websites get ranked according to Google’s search algorithm which can be hard to u
Google, as we all know, controls most of the web right now. This is due to the fact that Google Search is currently the most used search engine, whether you like it or not. Therefore, there are some guidelines which Google calls as ’quality rater’ guidelines which are set by Google to let third-part
One of the first question that someone who is getting into SEO would have is how exactly does Google rank the websites that you see in Google Search. Ranking a website means that giving them rank in terms of positions. The first position URL that you see in Google Search is ranked number 1 and [&hel
You might have already heard regarding the account of Twitter CEO Jack Dorsey getting hacked. Now, celebrity accounts getting hacked is not a new thing at all but we are talking about a Twitter account being hacked. Also, the account belonged to the Twitter CEO which many seemed to think would have
We reported a few months back that Google is starting to push every website for mobile-first indexing. This is because Google has been seeing a lot of demand in the mobile search results on its platform. Therefore, it is obvious that you would want to have a mobile version of your website inside Goo
We know that Google relies on advertising for most of its platforms such as YouTube, Google Search and others. For this, Google has created a separate platform named as Google Ads which lets you create and run ads on your own. Now, we know that hundreds of advertisers are using this platform to run
It is a fact that millions of websites currently online are running some version of WordPress. WordPress is basically a CMS or content management system. WordPress gives you a platform to host your website, add content to it as well gives various other features. That is also the reason why it is the
We have seen that there have been several instances where people have called out companies like Google and Facebook for anti-privacy tactics. Now, one of the biggest privacy companies out there, DuckDuckGo, has once again called out Google and Facebook for the same. They claim that people know these
We had recently reported that Google is against the act of leasing domains as well as renting them. Basically, if you have ever given your domain to someone for money or you have let them host their website on your property then it is called as domain renting. Domain leasing, on the other hand, is [
While there is not much to talk about when it comes to Google announcing something related to Google Search, we have seen that the announcements they do are often pretty major. However, we do get smaller insights into how Google works thanks to John Mueller who shares things related to SEO. In the l
We have seen many instances were people are misguided or they have some misconceptions about things. Here, we are talking about the SEO side of things and there are plenty of serious misconceptions in this field too. While we have been constantly clearing those for people with the help of answers fr
New guides and analysis on SEO, e-commerce, domains and AI — every week.