Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
If you have seen the advertisement industry from a while now, you would understand that it has become denser than ever. This means that just like normal content, you will have to make your ads shown to people in the best possible for a bigger impact. On Google’s platform, you can do this with the [&
You might have seen that there is a change in the way people are starting to read their news and other articles. Earlier, we used to have a lot of sales for newspapers which was the primary way that people got their information. But nowadays, we see that most of the information people get are [&hell
One of the things that you might have already heard a lot in the SEO industry is optimization. Well, SEO is itself an optimization where the full form of SEO is search engine optimization. Basically, if you are performing SEO then you are optimizing the content for different search engines around th
There is a growing number of social media platforms which have also become a way to interact for most people. Some of these platforms are the likes of Instagram, Facebook, Twitter and others. However, there is bound to be a phase where the growth of these platforms stalls and we see that the users a
You must be aware that both Snapchat and Tiktok have made it big when it comes to people using them in daily life. Both these apps have also become a way to communicate between friends and while both are different, they are also similar. Talking about the other similarity between both these apps, we
Here is one of those stories which will tell you why people say that “Facebook is evil” for privacy users. You might be aware that Facebook split its platform into two when it announced that you can no longer send messages to your friends on Facebook. Instead, Facebook created a new platform called
Instagram has been launching a lot of new features on its app which would make the user experience better. As we all know, Instagram has now become a platform where people earn their money and so it needs to better equipped for businesses as well. Having said that, it still needs to remain the platf
As far as social media is concerned, we know that it is absolutely buzzing right now and there are various platforms which have made the space even more interesting. Talking about the platforms, a new one has emerged out of China which is named as TikTok. TikTok is owned by China’s ByteDance and it
We have seen that there has been a shift in the industry in terms of making websites. In earlier times, we saw that websites were only seen in the textual form but nowadays we see that websites have visual content too. The best examples are video streaming sites such as Netflix, YouTube and others w
The year 2019 is coming to an end and the tradition of companies publishing their year in review is in full swing now that we have limited hours before the new year starts. However, this new year is even more special because 2019 is also the end of a decade. Basically, we are going into […]
One of the biggest reasons why SEOs are said to be the most important in ranking a website is because they know what needs to be done to improve the rankings of a website. Now, one of the first things that will be told to you whenever you start a new website is that your […]
As far as SEO is concerned, there are two ways to get traffic which are organic and inorganic. Talking about inorganic traffic, it can be achieved through ads and the best platform to have your ads is on Google Ads. This is because your ads will be shown on each and every Google service which [&hell
You must be thinking that Google is one of the companies dominating in the market when it comes to the virtual assistants. Well, we have come to understand that Google’s Assistant is the best overall service. However, we have a new report which reveals that what meets the eye is not always true. Whi
We see that there are a lot of different jobs in the field of website development and SEO which start from content writing, digital marketing, website admin and then comes the biggest of them all which is to become an SEO. Basically, an SEO professional is someone who takes care of your website’s ra
In the world of SEO, you might be aware that there are various terms which not everyone would be aware of. One of those terms is an E-A-T score which basically stands for Expertise, Authority, and Trust. This score is basically a way for Google to understand the different aspects of a website. In te
We have been fusing over the fact that you need to optimize your content well in order to get ahead in the search results. Now, there are two types of optimization techniques called on-page SEO and then off-page SEO. While we are talking about off-page SEO, we should concentrate on making backlinks,
We know that the social media platforms across the world have been criticized of serving articles and news that might now always be accurate. However, we know that a lot of people believe them and it is the reason why violence takes place on many occasions. While we know that it is always advised to
One of the best and also the worst things that you can have on your website is a comments section. This is one of the biggest pain points for any website owners and we are the live example of this situation. We are talking about the comments section and whether it should be there on […]
There has been a common trend in the SEO industry that we focus too much on our rankings in Google Search and due to this, we tend to forget about the other results. Now, it has been proven that this is still true for the SEO industry. It is to be noted that Google is […]
We have heard from Google that they have changed the way the News platform works by revealing that publishers no longer need to submit their site for approval. Instead, Google will directly fetch the content it sees fit from any website that is on its search platform as long as it follows certain gu
If you are a publisher and have been indexing your content on Google for a long time, you must be well aware of what Google Search Console is. For those who are not aware, it is the platform where you can see the monthly, daily and weekly traffic that your website is getting as well […]
There have been some sweeping changes made to Google’s News platform recently. Starting from the change that we no longer need to submit our websites for Google News submission to the fact that Google will now include any content from its Search that it sees fit for News. All this tells you that Goo
There is a very long and tiring story behind the whole fiasco that happened at WeWork which was once seen as the best startup and the greatest co-working firm out there. Now, we are not going into any detail about how WeWork failed but we are definitely interested in one story that came out of [&hel
One of the best things that have happened to Android smartphones apart from Google’s services is the Google Assistant. We know that this is also part of Google’s services but it also stands out on its own. Google’s voice assistant has been serving billions of users every day and is very useful in th
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