Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
We have seen that there are tussles between major companies in the market and the same can be said about two of the Silicon Valley giants, Apple and Google. Both the companies are in the same industry which means that the competition is extremely likely. While Apple has iOS, Google has Android and b
Instagram has just released a new feature which will be great for people who are looking to cut down on their following list. Now, we know that more followers are always better when it comes to social media. However, it is also true that some people like to have their social media accounts only limi
At the beginning of this year, all the SEOs around the world were surprised to see a new Google update rolling out which is now known as the January 2020 core update. Also, the update was understood to be important and many of the websites have been affected by it. A most famous instance of [&hellip
If you are in the SEO industry, you must have heard a common complaint from many people which is that their context is not being indexed. There are also cases where the content is being indexed but not at a rate which is acceptable. Googlebot might be taking time to index content inside search and [
Earlier, we were talking a lot about two social media companies namely Instagram and Snapchat and Snapchat’s features and elements being copied by Facebook-owned Instagram at that time. Now, we know that both the companies have started to move on from that and have established their positions differ
One of the reasons we know why Twitter is so famous among people is one, because of the tweets that we see on the platform, and two, because of the replies that those tweets get in return. It often happens that whenever you have tweeted something, there is at least one person who will reply [&hellip
You must have heard that Google updates released a few times every year are quite dangerous for websites around the world. Also, we know that not even major websites are spared by these updates and the small ones have everything to gain and nothing to lose when an update arrives. Therefore, we know
If you have been following the world of social media since the time it was a lonely place to now being a full-time job for many, you would have heard of a platform called Vine. Vine was a platform similar to what TikTok is right now which is a viral video making website. Basically, you […]
One of the changes that have favoured publishers in recent times by Google has been the introduction of featured snippets. Now, you would assume that having a featured snippet of your website is a matter of authority and it does bring more traffic and clicks too. Basically, a featured snippet is the
You must have seen our report where we had mentioned that Google is testing a new kind of search result layout on the desktop with favicons on left of title and URL. However, we know that this will not be new for people who were already using it on mobile search as they were present […]
You might have noticed inside Google search from quite some time that there is a new snippet shown as a highlight which is called a featured snippet. Now, it is also known that getting your site featured in the ’featured snippet’ is a privilege in its own. However, we had also seen that sites that [
In the world of social media, we have seen that everything is about likes and comments and shares and followers. We know that companies have now started to realise that these metrics are doing more harm than good for their users. But we also know that this is a reality we have right now and [&hellip
We have noticed being on Twitter that a lot of people have now started to follow one trend. This trend is whenever a tweet goes viral, people start putting their payment information or some sort of promotion in the next tweet so that they can take advantage of the fame. Now, we know that there [&hel
Earlier this month, Twitter revealed that you will soon be able to limit who can reply to your tweets. Basically, it will be similar to you sending a message without letting anyone reply to you on platforms such as WhatsApp and others. Now, we know that people have been bashing this feature from Twi
One of the most annoying things about using a platform which is limited to desktop or mobile-only is that you can use it across devices. Basically, we are using an app such as WhatsApp on our mobile and we want to use it on Desktop as a standalone app, we cannot do so. While we […]
One thing that we have observed in the SEO industry is that users have started to care more about their privacy. We know that there is one search engine out there which focuses on the privacy of its users named as DuckDuckGo. However, we know that people think Google is exactly the opposite of what
If you have been following the world of social media and the chatter around it from some time now, you would know one thing for sure about Twitter. And this chatter is regarding the fact that most of the people on Twitter want an edit button. Basically, you must have seen that there are hundreds [&h
You must have seen various reports regarding Instagram where it was revealed that the platform is testing a new way to show like counts on the platform. Now, it should be worth noting that Instagram is testing to way to remove like counts from the posts. Because we know that like counts are somethin
One of the most popular apps emerged in last year is TikTok which is a video creation app for short-form videos which are entertaining as well as informational at the same time. However, the main reason why TikTok became popular among masses in India, the US and of course China was because of its vi
There has been quite a talk lately about the fact that what we see inside Google search results are organic results as well as inorganic results. Basically, organic results are the results you see which are there according to the Google algorithm’s understanding of where those articles should rank.
One thing that we have seen from the last year or so is that Google has started to announce the updates it will roll out prior to the release. However, we have also seen that if Google announces an update, it is generally big and affect each and every website on the internet which has […]
One of the best things regarding the SEO industry is that there is no correct answer to a particular question barring certain queries. This means that everyone has their own opinion regarding something and they also make others believe them as well. Now, we are talking about Bing’s Frederic Dubut wh
One thing you must have seen on social media platforms, and media sharing platforms especially, is that people love to post photos and videos. However, the most amount of “likes” are received by the posts which do a lot more than just traditional media. One of these non-traditional media is a Boomer
There are several types of content when it comes to a website while there are few core types of categories for the content. One of them is permanent content which means it does not change and is static. The other types of content are evergreen content which means it can be relevant at any point [&he
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