Search engine optimization strategies, Google algorithm updates, and how to rank and get found.
677 articles
Google has updated its Lighthouse 8.0. At the same time, it has come up with one of the most important changes for changing the weights of the various speed metrics. The changes are about to make it easier for most of the sites to achieve their higher page speed scores. At the same time, the [&helli
Google’s John Mueller is saying that in some of the cases, it is possible to forward the ranking signals. The signals can be forwarded from an older URL to a new one without a 301 redirect. He mentioned this during Mueller’s weekly Google SEO hangout on June 4. A site owner submits a question, which
Email marketing company iContact has acquired the SEO software provider Moz. It has plans to continue offering the SEO toolset. Moz’s launch date is 2004. Since then, it has grown to come up as one of the most reckoned SEO software suites. The terms of the deal have not yet been disclosed. However,
Google has released a board core algorithm update. Another core update will take place in the coming July. Google originally had the intent to pack more about the update, but it failed to get everything ready on time. This is the main reason for releasing two of the core updates with a one-month gap
Google’s John Mueller is advising the site owners that deleting a sitemap will not prevent URLs from crawling in future. This topic came to the point of discussion in the latest episode of Youtube’s Ask Googlebot video series. Mueller continues to address a question, asking if it is possible for tur
Microsoft previously announced the features which are having the scheduling for rolling out in June. There are also some more announcements regarding it. Microsoft is now allowing the advertisers to import their GMC store along with their Shopping Campaigns. During the campaigning of the import proc
Google says there is nothing to worry about JavaScript when it comes to search. There is nothing different in it while you compare it with the static content. This discussion took place in the latest episode for the search Off the Record podcast. This podcast features Google’s John Mueller, Martin S
Google is now letting its users password to protect the Web & App Activity page. It contains the histories of the web search with the Google Maps usage. A password can now prevent the activity of a user from having easy access by other people who are using the same device. The Web & App […]
Microsoft has recently announced a newer functionality in its Microsoft Advertising Elevate. Through Microsoft Advertising Elevate, advertisers can set up an advertising campaign on multi-platforms. However, according to this recent update in functionality which they have announced it is called Unif
Google has published a blog post which is recommending that the publishers prevent their site from being used for UGC spam. They have also warned that tolerating the user-generated content spam risks the receiving of a penalty for manual action. A manual action can result in losing the traffic. Goog
Google is now retiring its generic rich results in the search appearance in Search Console reports. There are now new filters for the richest types of results. To be very specific, this does not mean that Google is getting rid of its rich results in the Search Console. Google is now removing a speci
The app usage research of Google shows that 63% of the consumers will continue to look for the best app experiences. At the same time, 75% of the consumers are more likely to purchase from those brands whose apps let them transact very quickly. To help the app advertisers to reach out to their more
During the Google offline hours’ hangout, the question came up about similar kinds of pages. It includes category pages, which had the aggregated scores with core web vitals. John Muller answered about grouping similar URLs. A person asked if the similar pages were having the grouping or scoring tog
Google goes for expanding its partnership with Shopify. It introduces a much-simplified process for all 1.7M merchants for their product listing along with this Shopify Partnership. Google is also enhancing its eCommerce experience with better ways to shop. It also includes the ability to find out t
A WordPress vulnerability is having the rating of critical as it has been patched. The exploit has the labeling as critical. However, one of the security researchers states that the critical vulnerability is being exploited as the remote one. This patch has the application to the WordPress version 5
WordPress optimization plugin Autoptimize recently came up with its update to fix a Stored XSS vulnerability. Publishers who are using the Autoptimize plugin, need to update it immediately to reduce the possibility of exposure to hacking. A Stored Cross-Site Scripting vulnerability takes place when
Google comes up with its announcements of several updates in Google Analytics. It will help in providing the site owners and the advertisers with more relevant data when the cookies are unavailable. This new privacy-safe tracking method does not involve Google’s controversial FLoC technology. It rel
During an SEO Office-hours hangout, Google’s John Mueller received the question if Google offers preference to content above fold or not. Mueller also explained how much content Google expects to see on top of the page area. “Above the fold” works as a reference to the content, which can be seen wit
Google’s Mueller recently came up with the answer for the quest from someone who asked about site deindexing. It led to the loss of their ranking. John Mueller is offering a list of the technical issues that can cause Google to remove their website from search results. The good part about this quest
Microsoft announces another round of new features that includes rollouts for advertisers. This also involves ad formats, changes to match types, product rollouts, and many more. These new Microsoft Ads follow two rounds of huge announcements in early to late April. Microsoft announces this phrase ma
Google came up with the announcement of their introduction of a new artificial intelligence tool for spam fighting. As per the internal estimate calculation, the AI has the ability to block 99% of spam. There are multiple forms for spam that Google fights at different points in which Google interact
A search marker in India recently noticed something that looks like a test in the Featured Snippets. One search marketer is calling it “shady as hell”. However, according to the statement from the Google spokesperson, that is a bug and not at all a feature. This alleged testing is involving the embe
Creative Commons Search is now joining WordPress.org. It will help keep the search engine stay with free-to-use images. It is now running for the foreseeable future. Matt Mullenweg, the CEO of WordPress parent company Automatic, is saying that he has decided to bring CC Search on board. This decisio
Elementor plugin is a popular page builder for WordPress. It recently declared a newer update into their functioning that will boost page loading speed. The JavaScript and CSS file delivery will be more improved and rapid. Also, the Core Web Vital scores will also improve through the new update. Ele
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