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Ishita

Writer, E-commerce & Social

Ishita covers e-commerce, social platforms and the tools online sellers use to grow their stores and audiences.

Social

YouTube extends its community posts to a larger creator base

YouTube is now working on lowering its eligibility criteria for community posts. It will offer more creators easy access to a tool that will make their connection easier with their audiences. Previously YouTube channels had to work with a minimum of 1000 subscribers before publishing any of their co

Ishita · September 14, 2021
SEO

Microsoft Ads reveals its plans to move to a New Feedback Platform

Microsoft Ads had recently announced that they would move to a new feedback platform in October. They are aiming that this platform will help Microsoft to listen and gather better feedback. At the same time, it will help to push the feedback to their engineering teams for action. In the current tool

Ishita · September 13, 2021
Social

Facebook presents ease of funding for SMBs

To support the diverse businesses and to better address the need for cash flow, Facebook is offering new ways to access funding. Now businesses can connect with business resources and groups or networks. Many small businesses are still dealing with financial struggles. As per a report from Facebook,

Ishita · September 13, 2021
Social

YouTube brings 5 new features for creators

YouTube is now adding up five features for its video creators. These features will offer better viewer insights. At the same time, users will get better control over the ads and video chapters. The new capabilities are trending hashtags, AdSense blocking controls, evergreen video insights. There are

Ishita · September 10, 2021
SEO

Jetpack gets acquisition for WordPress Social Image Generator

WordPress.com parent company Automattic took over Jetpack. Jetpack has taken over the acquisition of the popular Social Image Generator. The plugin auto-generates attractive social media images. It is so popular that in seven months, it has gained its acquisition. It will now be integrated as part o

Ishita · September 9, 2021
SEO

Google makes use of original page title for search rankings

John Mueller of Google confirms that it will still use the original page title for the web pages for its ranking purpose. This will take place even if it gets replaced with SERPs. Mueller answered this during the Google Search Central SEO hangout on Sep 3. A question came to the surface regarding th

Ishita · September 8, 2021
Social

New Twitter privacy tools to offer better user control

The Chief executive officer of Twitter, Jack Dorsey, previously stated that this platform had not moved much quicker when it comes to launching products. The brand is quite vocal about its product roadmaps. Also, it discusses tools that are still in concept and may never reach the point where they h

Ishita · September 7, 2021
SEO

Google News directing users to Publishers’ websites

An update is rolling out to Google News. It enables Google News to send users directly to the webpage of the publishers rather than directing them to an AMP page. The platform has announced earlier this year that it would start supporting non-AMP content in Google News. It would be a part of the pag

Ishita · September 6, 2021
SEO

WordPress parent company gets its acquisition over headless CMS Frontity

There is a new announcement surfacing over the WordPress parent company. Automattic, the parent company of WordPress.com. Jetpack, Akismet, etc., has recently acquired Frontity. This announcement is stating that this acquisition will benefit open-source WordPress CMS. It will benefit the further goa

Ishita · September 3, 2021
Social

LinkedIn working on story removal on September

LinkedIn stories are now following the path of Twitter’s Fleet. The company recently announced that it would remove stories at the end of this month. Stories are not at all a one-size-fits-all kind of feature that can bring instant success on social media. LinkedIn has discovered that users simply l

Ishita · September 2, 2021
SEO

Google plans to bid farewell to expanded text ads

Google recently came up with an announcement that it will no longer allow the creation of Expanded Text Ads. It will be in effect from June 2022. This announcement is coming after the transition of the default ad creation type in UI from ETAs to RSAs this year. Advertisers have already started to sp

Ishita · September 1, 2021
Social

A glance into how Instagram ranks search results

The head of Instagram, Adam Mosseri, recently explained how Instagram ranks on search results. He also shared some of the best SEO practices for Instagram. Mosseri previously talked in detail about how the recommendation algorithms on the Instagram surface the contents on the main feed, reels, stori

Ishita · August 31, 2021
SEO

Fake lighthouse scores won’t boost search rankings

Google’s John Mueller says that SEOs that use fake Lighthouse scores can’t help their websites to secure any higher rank. For business owners, it is very crucial to be sure about the authenticity of those services that promise to boost the SEO with Lighthouse tricking. Mueller has addressed this poi

Ishita · August 31, 2021
SEO

Google explains the -ve factors related to interstitials

Google’s John Mueller explained if Google regarded mobile interstitials as a bad page experience element. John Mueller accepted that everything is the same. But Mueller then implied a way to display interstitials without any adverse quality element influencing the rankings. A mobile interstitial adv

Ishita · August 30, 2021
SEO

Link Spam Update of Google is complete

Google is approaching to be more vocal regarding its communication about the updates. Also, it is offering additional advice to its marketers about its latest updates. Google has already finished off with its Link Spam Update on 24th August. Google SearchCentral stated that they would complete this

Ishita · August 28, 2021
SEO

Google reports its loss of data in search console

Google recently came up with the reports that there is a case of data loss in its search console. It took place during the month of August. You may see a significant drop in the reports of your performance. This issue is now affecting Search and Discover data which has been collected on August 23- [

Ishita · August 27, 2021
Social

Facebook Messenger adds 4 new features

Facebook Messenger completes its 10th anniversary since its inception. To celebrate this, it is adding 4 new features. It will ultimately enhance the communication on this platform with your friends, colleagues, family, and others. These new capabilities include a new way of sending and receiving ca

Ishita · August 27, 2021
SEO

Google paying Apple $15B to continue as default search engine

Financial analysts come up to the point of estimation for Google paying Apple an amount that equates to $15 billion. This step is to remain the default search engine provider on Safari. We are already familiar that Google pays for a considerable amount to hold its default search position in Safari.

Ishita · August 26, 2021
SEO

Title tag update of Google results in losing search traffic

Search marketer Lily Ray recently tweeted about a casualty from the title tag update of Google. She noted that the clicks are seeing a decline up to the 60000 marks in the past week. However, the site didn’t lose rankings. The average position is staying the same. The conclusion is quite easy that t

Ishita · August 26, 2021
Social

Instagram rolls out sponsored product listings for all merchants

After testing over the last few weeks, Instagram is now rolling out its new feature. This new feature is promoting the product listings option in the form of a Shop tab. It will help all the merchants in this app. Brands with their product listing can now promote them using the Shop tab. They will [

Ishita · August 25, 2021
SEO

Google confirms its updates for web page titles generation

Danny Sullivan of Google has confirmed the search engine update. This update is generating the web page titles in its search results. Before this, the titles might change based on query issues. This will no longer happen with their new system. Their new system is producing titles that can work bette

Ishita · August 25, 2021
Social

YouTube overhauls its Search Results

YouTube is now overhauling its search results. It is making changes to its visual representation for the SERPs and the types of content that have been returned. The update of the YouTube search includes three significant changes. The changes are including automatic translations, improved visual pres

Ishita · August 24, 2021
SEO

Google’s Danny Sullivan is working on fixing page title rewrites

Danny Sullivan of Google is aware of the criticism for the recent page title rewrite update. He suggests a way which can improve the situation. From last week Google is working on replacing the titles in SERPs for selected pages. SEOs believe that Google is working on it to improve the relevance of

Ishita · August 23, 2021
SEO

Google Ads brings impression share metrics in custom columns

Google Ads recently came up with the announcement of impression share data. It can now create custom columns. Google Ads previously allowed average positions that can be included in custom columns. After the sunsetting of the average position as a form of metric in 2019, Google did not replace it as

Ishita · August 23, 2021

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