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Ishita

Writer, E-commerce & Social

Ishita covers e-commerce, social platforms and the tools online sellers use to grow their stores and audiences.

SEO

John Mueller explains Big sites and website authority

Google’s John Mueller, during an office hour hangout, has answered a question about a big site and website authority. Someone asked whether a big site with thousands of indexed pages can influence the perception of site quality or not. He has answered no. He further said that it is not a sign of qua

Ishita · October 16, 2021
Social

YouTube launches automated live captions to all channels

Formerly, this trait was only accessible in beta for preferred channels with more than 1,000 subscribers. Automated live captions facilitate live streams to show conversation on the screen. The taglines will also be accessible if a recording of the Livestream is accessible as a video on demand or VO

Ishita · October 11, 2021
SEO

Google answers on how product price affect ranking

Whether a product price is a ranking factor or not is the question of many. Google’s John Mueller offered his discussion over the product price as a ranking factor and further explained its impact. This topic came up during the Google-SEO office-hours hangout in October. It is a poignant topic that

Ishita · October 9, 2021
SEO

Google is rolling out new eco-friendly search filters

Google is now rolling out its new filters. The search filters of Google can help us to find out some of the eco-friendliest options. They can use these filters to buy appliances and during the time of planning travel. CEO of Google, Sundar Pichai, has announced several green initiatives. His company

Ishita · October 7, 2021
SEO

WordPress brings out Gutenberg 11.6

WordPress has finally released its Gutenberg 11.6 Version. It is the latest version of its block-based website editing experience. This new release is coming up with some useful feature enhancements. Also, there is a huge number of bug fixing. One of the most interesting features is its ability to c

Ishita · October 6, 2021
Social

Facebook has an explanation for its October outage

Facebook has explained its October outage. Mark Zukerberg has further apologized for this happening that made the service go offline for six hours on Monday, October 4. All of the three properties- Facebook, Instagram, and Whatsapp, were down from 11:40 AM ET Monday. It remained inaccessible until t

Ishita · October 5, 2021
SEO

Google experiments to leverage users click from websites to competitors

Google has announced that it is experimenting with its new set of features. It will allow users to see search results from a webpage without clicking back to the search results. It will help users to compare search results and make things easier to click away from the websites to visit another. The

Ishita · October 4, 2021
Social

Twitter rolling out 7 updates to TweetDeck

Twitter is planning to roll out its series of updates to TweetDeck this week. It includes new and familiar features which the users have requested. The TweetDeck will come in the form of a first-party tool that allows the user to manage multiple dashboards side-by-side. While using this, you can res

Ishita · October 4, 2021
SEO

New Google Ads Budget reports can track daily campaign spend

Google Ads is now presenting a new budget report. It has a design that will help advertisers to understand their spending behavior on a daily and monthly basis. Advertisers face difficulty in finding out the campaign budget that they spend from day to day. This new report in Google Ads is aiming to

Ishita · October 1, 2021
SEO

Google announced search redesign with MUM algorithm

Google recently came up with the announcement for its MUM algorithm. It will integrate MUM in some of the stretches on Google Search. The search result page is changing. It will introduce new ways to further discover and explore topics for certain stretches. This new way will expand the old way of s

Ishita · September 30, 2021
SEO

Microsoft Advertising Brings Open Data for Credit Card Ads

Microsoft Advertising has recently announced an open beta for its new ad unit. This unit has the name of the credit card ads. The Credit Card Ads of Microsoft Advertising is now targeting the advertisers of the United States and Canada. Microsoft has followed a feed-based design to create these dyna

Ishita · September 30, 2021
SEO

Google unable to see content behind captchas

Google says that websites can run into problems in case they hide their content behind captchas. It bars the web crawlers from seeing the content behind it. Google bot refuses to interact with anything else while crawling over a webpage. In case it lands on a page with captcha blocking on the main c

Ishita · September 28, 2021
SEO

John Mueller explains how CWVs affect search rankings

Google’s John Mueller answered a question on how to know if a Page Experience Update is affecting your search ranking. He further explained what to watch for to understand whether CWVs ranking factors are impacting your search rankings or not. A person has shared that their site lost 20% of the orga

Ishita · September 27, 2021
SEO

Google working to index Instagram and TikTok videos

Google is now negotiating a deal with Instagram and TikTok. It will index Instagram and TikTok for their content in search results. The information has early details of Google’s talks with ByteDance and Facebook. Facebook and ByteDance are the parent companies of Instagram and TikTok. Three people w

Ishita · September 25, 2021
SEO

Google Ads rolling out new advertiser pages for better transparency

Google has recently announced that it will roll out its advertiser pages. It will allow users to learn better about advertisers before they visit their site or make any purchases. The new advertiser pages will include an enhanced ad disclosure for the advertisers. The disclosure will come to the sur

Ishita · September 24, 2021
SEO

WordPress Ninja Forms Vulnerability exposes millions of sites

The news is surfacing about the new WordPress Ninja Forms vulnerability. The popular WordPress Ninja Forms has patched two vulnerabilities. It is affecting more than 1 million WordPress installations. This represents another list of REST API which is related to the vulnerability. These are coming un

Ishita · September 23, 2021
SEO

Google shares information on page title update

Google has revealed some of the new information on its page title update. It has further explained why it replaced some of the titles while keeping the others. Google rolled out its page title update last month. It has replaced less pass than 20% of titles in SERP. Google has added those texts that

Ishita · September 21, 2021
Social

YouTube’s VP of Engineering explains the process to recommend videos

YouTube comes off with its most detailed explanation regarding its recommendation engine. Also, it puts some light on how it chooses videos to display on your home page. To demystify the recommendations on YouTube, the company’s VP of Engineering published a blog post and video Q&A. It has addressed

Ishita · September 20, 2021
Social

Shopify facilitates ease of marketing for specific countries

Shopify is working on making this easier for eCommerce store optimization for international markets using one site. Up to now, if a business wanted to reach out to the global market, they had to sell on a specific marketplace or via another retailer. Shopify introduces a new solution, Shopify Market

Ishita · September 16, 2021
SEO

Website themes can affect SEO to some extent

Google has recently published a short video. It has answered if website themes can affect SEO or not. The video host John Mueller said yes. A website theme will affect a site’s SEO. He has also noted how this can happen. Mueller said it is easy to consider website themes just as a bunch of […

Ishita · September 15, 2021

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