Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
Google, as we all know, controls most of the web right now. This is due to the fact that Google Search is currently the most used search engine, whether you like it or not. Therefore, there are some guidelines which Google calls as ’quality rater’ guidelines which are set by Google to let third-part
One of the first question that someone who is getting into SEO would have is how exactly does Google rank the websites that you see in Google Search. Ranking a website means that giving them rank in terms of positions. The first position URL that you see in Google Search is ranked number 1 and [&hel
You might have already heard regarding the account of Twitter CEO Jack Dorsey getting hacked. Now, celebrity accounts getting hacked is not a new thing at all but we are talking about a Twitter account being hacked. Also, the account belonged to the Twitter CEO which many seemed to think would have
We reported a few months back that Google is starting to push every website for mobile-first indexing. This is because Google has been seeing a lot of demand in the mobile search results on its platform. Therefore, it is obvious that you would want to have a mobile version of your website inside Goo
We know that Google relies on advertising for most of its platforms such as YouTube, Google Search and others. For this, Google has created a separate platform named as Google Ads which lets you create and run ads on your own. Now, we know that hundreds of advertisers are using this platform to run
It is a fact that millions of websites currently online are running some version of WordPress. WordPress is basically a CMS or content management system. WordPress gives you a platform to host your website, add content to it as well gives various other features. That is also the reason why it is the
We have seen that there have been several instances where people have called out companies like Google and Facebook for anti-privacy tactics. Now, one of the biggest privacy companies out there, DuckDuckGo, has once again called out Google and Facebook for the same. They claim that people know these
We had recently reported that Google is against the act of leasing domains as well as renting them. Basically, if you have ever given your domain to someone for money or you have let them host their website on your property then it is called as domain renting. Domain leasing, on the other hand, is [
While there is not much to talk about when it comes to Google announcing something related to Google Search, we have seen that the announcements they do are often pretty major. However, we do get smaller insights into how Google works thanks to John Mueller who shares things related to SEO. In the l
We have seen many instances were people are misguided or they have some misconceptions about things. Here, we are talking about the SEO side of things and there are plenty of serious misconceptions in this field too. While we have been constantly clearing those for people with the help of answers fr
One of the best things to have ever happened to the world is Google Maps. We have seen that many of the services from Google are very popular. However, one of the most popular service out of them without a doubt is Google Maps. Basically, Google Maps allows you to see the directions, gives you [&hel
We know that penalties are common when you are dealing with Google Search. However, most of these penalties are because of some not-so-common practices by the webmasters. For example, the website owners might be performing some tactics which may be against Google’s guidelines. Now, one of those tact
There has often been a debate regarding one topic when it comes to publishing articles. This topic is regarding the articles which have dates in them and ones that don’t. People have often asked the question regarding the effect of not putting dates on their articles. For example, you have published
While we know that SEO is a task which takes patience, we also know that there are some methods which give quick results. You might have seen people saying that their websites got ranked on the first day itself for a particular keyword. While this may make you think that they have done something mag
We have seen that the menace that is fake views is increasing day-by-day on social media as well as online platforms. While we say fake views are spread on every platform, we literally mean every platform. Because YouTube is currently suffering from paid views or fake clicks. Facebook and Twitter ar
This is one of the weirdest answers that you might have imagined. One thing which is a fact is that Google is the best search engine in the world right now. This means that Googlers are responsible for making the best search engine and maintaining it as well. So the general perception would be that
Social media websites such as Instagram have seen the most amount of traffic as well as users in recent time. And the reason behind this is graphical content which people love to consume nowadays. Therefore, it is advised by most of the SEOs to add some images in between your articles or text on the
YouTube has now become the best platform for video content creators to make money out of all the other platforms available today. This is because of Google AdSense which is a great way to get compensated for your work. Now, YouTube has announced that it is adding even more ways that a channel can ma
Google now lets you do more with your My Business pages. Basically, Google My Business is a service from Google which lets you find different places on Google Maps. So you can also add your business organization or restaurant or any other place on Google My Business so that people can find your loca
Google has always been pretty tight-lipped about what it does to discover websites and what it does not. However, we have always been wondering how exactly does Google find your website. And one of the answers that webmasters would give you is the backlinks would help Google discover your site. But
We know that people love to read Facebook posts and comments related to it. Because it is where people get a lot of information regarding various topics around the world. Also, it can be that the post is about something from your area or someone who you know personally. So you will read any and [&he
There has been some confusion regarding Google’s mobile-first indexing in the SEO community. There have been some questions regarding this announcement from Google from quite some time. One of the main questions regarding the confusion is what happens to your sub-domains when your root domains are t
Barry Schwartz, who is a popular name in the SEO community, commented on the recent Google Core Search algorithm update. As we know, Google pre-announced its Core Search algorithm update for the first time ever. Also, the update was given the name as June 2019 Core Search Algorithm update even befor
Google is always looking to earn the most revenue out of its Advertising platform. However, Google also has a product which lets publishers earn as well. Although it must be said that Google is not doing a public service, it is great that publishers can earn revenue out of their content. This produc
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