Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
Very good news is coming from Instagram for the users. Live streaming has become an integrated part of our daily living in this year of social distancing. People have lost social interaction and chosen social media for this. After seeing the increasing crease of live streaming, Instagram has announc
LinkedIn is offering discovery features for virtual events. LinkedIn has designed these features to boost attendance in virtual events by making them easier to find. Also, LinkedIn is allowing event organizers to capture leads from event sign-ups. It is great news for marketers. According to the rep
Snapchat declared about upcoming additions for its snap camera as its annual partner summit in June. That also includes the ability to identify dog and plant breeds. Along with that users will get additional product information such as nutrition data. All one needs to do is ‘scan’ a plant, dog, or p
Google answers the queries about the impact of the site section. Doubts like if there is any negative impact ranking score of the site caused by the site section. And if it does, how can it be stopped from happening. Google’s John Mueller answers all these queries. He shared insights on how Google’s
Twitter is up for including ways to boost tweet discovery. They provide the users with the opportunity of sharing Topic listings in DMs, tweets, and even off Twitter. Twitter included this option to follow certain topics in last year’s November to help the new users mostly. On its brand new approach
YouTube is now to work on their next iteration on shorts, as similar to TikTok-like short video feed. It is presently being tested in the Android app using a new icon for the performance. These Shorts logos can be spotted below the main YouTube logo. And alongside the categories are listed for Short
After Facebook purchased WhatsApp in 2014, it was expected to follow its traditional monetization for the renowned messaging app. And by inserting ads into certain elements, it would generate income from WhatsApp users. But this approach didn’t work out with WhatsApp. Since it has massive active use
After experimenting with several new areas, it now decided to experiment with romance. Just after a year of launching it in the US, Facebook introduces its new relationship-finding element in Europe. As explaining about their new experiment, Facebook says, “Today, we’re launching Facebook Dating in
The recent announcement by Google’s John Chen on Google ads update for the better help of the marketers and advertisers. Understanding the specific touchpoints of the ideal buyers helps in deciding the success of your Google Ad campaigns. Being referred to as the “attribution,” this shows how Google
The latest confirmation on Google’s way of indexing the passages of a page and what it means to SEO by Google itself on Twitter is the new talk of the town. The tweet says, “this change doesn’t mean we’re indexing individual passages independently of pages. We’re still indexing pages and considering
Facebook initiates two new proceedings against companies working as peddlers of fake engagement and likes on social platforms. There are even sites considered as fake engagement marketplace. And anyone here can pay to escalate their social media presence artificially. Putting more light on it, Faceb
The new global marketing trends report for 2021 from Deloitte insights has focused on 2 surveys. The first survey shows almost 2500 adult consumers of Asia, the Middle East, North America, and Europe. The second survey is based on over 400 C-suite executives, including the CMOs of the US based globa
Google recently announced AI updates and how they will impact on the ranking of sites in the search results. It claims where some changes might impact 7% of searches; others can reach up to 10%. Also, the change in how BERT is being used impacts almost 100% of searches. Some of these changes are to
Microsoft bing has finally announced the re-launch of its new web analytic tool. They have named it bing site explorer. Many are deluded that this is a brand new web analytic tool by bing, whereas this is only a refurbished version of it. Although a refurbished version of the previous one, this vers
Google’s John Mueller shared his views on future predictions of SEO. He opines that SEO will keep getting competitive as the bigger companies are upgrading. And it is going to directly impact the older and smaller e-commerce businesses already troubled by the competition. However, Mueller claims tha
LinkedIn Ads experts on the Marketing O’Talk podcast revealed certain CPC cost lowering tactics. Also, they highlighted the importance of targeting opportunities for B2B and more. They have discussed further with tips, strategies for the more growth of opportunities in the field of advertisement in
Martin Splitt has just shared the actual look of SEO that should be used for working with single-page apps in his latest Google Lightning Talks video. The single-page apps are known for their dependency on JavaScript. From creating the HTML to the loading of content, JavaScript is required to let th
We have seen that there are huge websites that are running from years and there are others which might have been there for a few years or some that are just starting out. Now, there is a huge temptation for all the startups that are following the authority sites to do as what they have […]
Google has been facing indexing issues in their search results from quite some time as webmasters were reporting that their articles are not getting indexed or getting de-indexed without any issues whatsoever. To this, Google issued a statement saying that it is true that they are having indexing is
We all know the power of Google and its search engine in terms of helping billions of people search what they want and get relevant answers. This is also the main reason why people make resources so that people get what they want. Having said that, we know Google is doing a lot where they […]
We know that WordPress has quickly become the most used platform all over the world and the simple reason is that it is quite simple as well as offers everything you need from a great content management system along with an excellent frontend that can be customized to anyone’s liking. This is what w
We have known that the Coronavirus pandemic has disrupted work all over the world and most of the people right now have been working from home. This means that the production that once was possible will not be possible with the “new normal”. This relates to every field but we know that it relates to
You must have seen that a lot of reports were floating around regarding Twitter and how their algorithm was favouring fairer colours over the darker colours. For some context, this was all regarding the image previews that Twitter automatically crops according to their understanding to show the best
Bing has officially rebranded itself as Microsoft Bing. The platform also launched new and latest changes with new colours and a new logo. The homepage of the platform now also features a Microsoft logo with the all-new Bing logo. The new logo of the platform is quite interesting and kind of better
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