Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
Search ad spending is showing an estimated growth of 5.9% in this pandemic year. According to the data of eMarketer, retailers are shifting to online selling. Selling dropped at the beginning of this year due to a pandemic halt. The market saw complete lockdown, and physical selling was facing its m
World’s leading digital intelligence company, SimilarWeb, announced its next generation of its Digital Marketing Intelligence and Research Intelligence Solutions. This initiative is for empowering the decision-makers for the better improvement of the digital strategy. It will undoubtedly help in the
Google confirms that core Web Vitals will becoming ranking signals in May 2021 in the next update. This will combine Core Web Vitals and previous UX-related signals. Google has confirmed this news in the Google Webmasters Twitter account. The ’page experience’ signal combines core Web Vitals with so
YouTube has revealed some new data regarding its video recommendation algorithms includes the factors influencing the algorithms. The members of the video recommendation team have given this data. YouTube says that the major influencers of recommendation algorithms are clicks, watch time, likes/disl
Recently Facebook has announced that a group of 20 start-ups will be taking part in the new Facebook Accelerator: Connectivity program. The aim of this program is to enhance the connectivity through the internet in a maximum of regions. As Facebook has explained recently that, “the coronavirus pande
Snapchat is launching a new feature where users can add licensed music to their Snaps. Snapchat has given the name “Sounds” to this feature. Currently, this feature is exclusively for the iOS version of Snapchat. But the Snapchat authority has confirmed that they will bring this feature for the Andr
Microsoft is going to provide a free analytic tool for site managers, known as Microsoft Clarity. The Marketing O’Clock team covers this, especially for webmasters, Adobe’s 2020 online holiday shopping forecast. Microsoft Clarity has some additional features over the familiar metrics like sessions,
Now job hunters can find more suitable jobs through LinkedIn’s new ’carrier explorer’. Based on the skill associated with the previous jobs the tool from LinkedIn finds the right career options for an individual. The recently launched tool helps the job seeker to have a deeper perspective in recogni
WordPress 5.6 is the latest version of the most popular content management system, WordPress. WordPress has released this version in August 2020. Soon after they released this version, it has got the popularity. Till now, millions of websites have registered in WordPress. Now the market is getting p
Very good news is coming from Snapchat from the users. Finally, Snapchat users can display the followers of their public account on Snapchat. There was no option in Snapchat before to show the followers count publicly. Snapchat users could view only their own follower list and details of the followe
Turkish Government has imposed fines on major social media giants. It fined Facebook, Instagram, Twitter, Periscope, YouTube, and TikTok more than $1.1 million for not abiding by the Turkish Internet Regulations. The amount is about 10 million lira in Turkish currency. Turkey does not want to create
Google advises best practices for Black Friday and Cyber Monday pages. The recommended method is the use of new URLs for each annual sale. Google also advises a group of practices for Black Friday and Cyber Monday pages with five additional recommendations. Black Friday and Cyber Monday are coming r
Users of Google had a question ’how Google detects the duplicate pages from the billions of pages creating every day?” Martin Splitt, the developer at Google, has shared some notes regarding the process of detection of canonical pages. He has explained how Google eliminates duplicate or fraud pages
The new report of LinkedIn has come into the market, and the marketers are very happy with this. LinkedIn has announced to help B2B marketers to get the right audience. From now, LinkedIn will provide a report with a special matrix to the companies having an account on LinkedIn. This report will inc
Very good news is coming from Instagram for the users. Live streaming has become an integrated part of our daily living in this year of social distancing. People have lost social interaction and chosen social media for this. After seeing the increasing crease of live streaming, Instagram has announc
LinkedIn is offering discovery features for virtual events. LinkedIn has designed these features to boost attendance in virtual events by making them easier to find. Also, LinkedIn is allowing event organizers to capture leads from event sign-ups. It is great news for marketers. According to the rep
Snapchat declared about upcoming additions for its snap camera as its annual partner summit in June. That also includes the ability to identify dog and plant breeds. Along with that users will get additional product information such as nutrition data. All one needs to do is ‘scan’ a plant, dog, or p
Google answers the queries about the impact of the site section. Doubts like if there is any negative impact ranking score of the site caused by the site section. And if it does, how can it be stopped from happening. Google’s John Mueller answers all these queries. He shared insights on how Google’s
Twitter is up for including ways to boost tweet discovery. They provide the users with the opportunity of sharing Topic listings in DMs, tweets, and even off Twitter. Twitter included this option to follow certain topics in last year’s November to help the new users mostly. On its brand new approach
YouTube is now to work on their next iteration on shorts, as similar to TikTok-like short video feed. It is presently being tested in the Android app using a new icon for the performance. These Shorts logos can be spotted below the main YouTube logo. And alongside the categories are listed for Short
After Facebook purchased WhatsApp in 2014, it was expected to follow its traditional monetization for the renowned messaging app. And by inserting ads into certain elements, it would generate income from WhatsApp users. But this approach didn’t work out with WhatsApp. Since it has massive active use
After experimenting with several new areas, it now decided to experiment with romance. Just after a year of launching it in the US, Facebook introduces its new relationship-finding element in Europe. As explaining about their new experiment, Facebook says, “Today, we’re launching Facebook Dating in
The recent announcement by Google’s John Chen on Google ads update for the better help of the marketers and advertisers. Understanding the specific touchpoints of the ideal buyers helps in deciding the success of your Google Ad campaigns. Being referred to as the “attribution,” this shows how Google
The latest confirmation on Google’s way of indexing the passages of a page and what it means to SEO by Google itself on Twitter is the new talk of the town. The tweet says, “this change doesn’t mean we’re indexing individual passages independently of pages. We’re still indexing pages and considering
New guides and analysis on SEO, e-commerce, domains and AI — every week.