Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
YouTube has come up with some new insights about how their feed algorithm works. It addressed some of the common quotations from the creators about the video distribution. Also, how to align them in order to enhance the maximum reach. YouTube answers many of them. The video builds on the algorithm i
Google Maps is offering four new features to improve the experience for the users. These features are also suitable for businesses to increase their reach. Let’s discuss those features and their benefits for the users. The first feature is messaging from maps and search. To provide easier communicat
Twitter is making frequency capping available for all ad campaigns across the world. To fulfill this, they are providing new control options for marketers. This is really good news for the marketers. The ad campaign will surely get a boost after this announcement from Twitter. Twitter explains, “Mar
Google has declared the release of a core algorithm update today. This is Google’s core update for December 2020. Google has tweeted from its official Twitter account. “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 core u
Twitter has finally declared that they will not go ahead with threaded replies on tweets. After a very long testing process, they have made this announcement on Thursday. “Your feedback sharps Twitter. We asked you, and we know this reply layout wasn’t it, as it was harder to read and join conversat
Microsoft always strives to make its user experience easy. The new inclusion of the Drag & Drop playlist tool in the Microsoft Bing Video Search is the new talk of the town. The addition of such cool features is exciting enough for the users. The Microsoft Bing Search made their video search user in
Undeniably, it is a fact that Facebook is not an ideal fit for automobile advertising, but it is becoming an influential platform for a car purchase. It connects people with relevant deals for their car purchases. So, Facebook has added new tools for automotive advertisers. Last year’s reports say t
Google’s John Muller has explained the differences between discoveries and refresh metrics in the new Crawl Stats Report. He offered more details about the new data in the Search Console’s Crawl Stats Report. This report in Google Search Console was updated many weeks ago. It shows the detailed data
Twitter is going to strengthen its Two-factor authentication options of account security. To ensure this, Twitter is expanding its support for physical security keys to mobile devices. It will allow the users of Android and iOS to use physical security keys for login to Twitter. Now you may get a qu
Google is helping users to get in touch with the businesses directly. They are adding business messaging options in Google maps and Google search. Now the users will get quick answers to their queries directly from the companies. Google says, “When people look for information online, they want to fi
The Libra Association has changed the name of Facebook’s cryptocurrency project. The new name of this project is Diem. Libra has made this change to separate the project from Facebook-aligned roots. Libra Association is the supporting group behind Facebook’s Libra cryptocurrency project. Besides the
John Mueller from Google has disclosed some news regarding hreflang signals implemented in a site’s HTML. He has mentioned that Google will combine and use all the signals from the site’s HTML and sitemap. This topic is conflicting since Google discussed it in a live stream on November 27. Users had
A post on Reddit appeared asking about the Google related search result listing. Someone asked on Reddit about what is stopping one from building bots to click on the Google Search result listings. The question was further asked in a row, what is stopping you from going to the site and spending some
Good news is coming from Instagram for the advertisers. They can now publish sponsored posts from the users’ accounts through branded content ads. Branded content ads help to understand when a company is sponsoring a post. Instagram brought this feature in the last year mainly for the influencers. T
Snapchat is paying users $1 million / day who are posting stories using the new feature named “Spotlight”. Snapchat is making their investment heavy for the promotion of their new Spotlight feature. As they are going to give $1 million per day for the users who are submitting the best content. Snapc
Google’s John Mueller discussed the differences between the linking of pages with the and short anchor text. According to John Mueller, there is one difference between the use of so many keywords in anchor text compared to a few words. On November 27, this topic was discussed in the recent SEO offic
YouTube is now running ads on the non-monetized channels. But the creators of the channels are not receiving the share from the ad revenue. YouTube creators are opting for a change to the terms and service of the site, saying that ads are going to appear on the channels that haven’t yet opted for th
Google is quite quick and is active with its new changes and updates. The new update on google is the placement of the “suggest an edit” option. This opinion in Google allows the users to suggest any necessary changes they want to show on their Google Local window. Google’s new update shows that the
Google just made its announcement on the launch of the updated version of theGoogle Search Console Crawl Stats report. The latest Crawl Stats report has come with new features along with the granular insights in Google’s crawling movement to your website. Google’s Craw; Stats Report comes with a 90
YouTube has opted for running an experiment to see the chapters automatically getting inserted into the selected videos with the help of machine learning while identifying the automated video segments within each of the clips. The initial step was, rolling out video chapters to all creators in May.
Twitter is going to allow all its iOS and Android users to have the story-like fleets option in their story after its announcement for the expansion of stories for the users in Japan. Now you can create a story on Twitter with the dedicated Stories – sorry- Flees bubbles on the top of the news [&hel
YouTube’s latest update is about its video analytics with insights inside the traffic sources. YouTube analytics are getting updated with the new reports. These are going to reveal how the creators and viewers are finding their videos. The YouTube team explained how the report produces data much cle
A few weeks ago, Google said that they are working on the new Insights page of Google Ads. According to Google, this Insights page is going to ease out the exploring of insights and emerging business trends. Google further said that it is going to roll out forever in the next weeks, in the United [&
Microsoft is showing up with some of the new activities on their search levels. To increase the security levels in their search results, Microsoft Bing keeps taking initiatives to offer the best features. And the inclusion of the Green Secure Label in their Search results is proof of that. Though it
New guides and analysis on SEO, e-commerce, domains and AI — every week.