Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
The Libra Association has changed the name of Facebook’s cryptocurrency project. The new name of this project is Diem. Libra has made this change to separate the project from Facebook-aligned roots. Libra Association is the supporting group behind Facebook’s Libra cryptocurrency project. Besides the
John Mueller from Google has disclosed some news regarding hreflang signals implemented in a site’s HTML. He has mentioned that Google will combine and use all the signals from the site’s HTML and sitemap. This topic is conflicting since Google discussed it in a live stream on November 27. Users had
A post on Reddit appeared asking about the Google related search result listing. Someone asked on Reddit about what is stopping one from building bots to click on the Google Search result listings. The question was further asked in a row, what is stopping you from going to the site and spending some
Good news is coming from Instagram for the advertisers. They can now publish sponsored posts from the users’ accounts through branded content ads. Branded content ads help to understand when a company is sponsoring a post. Instagram brought this feature in the last year mainly for the influencers. T
Snapchat is paying users $1 million / day who are posting stories using the new feature named “Spotlight”. Snapchat is making their investment heavy for the promotion of their new Spotlight feature. As they are going to give $1 million per day for the users who are submitting the best content. Snapc
Google’s John Mueller discussed the differences between the linking of pages with the and short anchor text. According to John Mueller, there is one difference between the use of so many keywords in anchor text compared to a few words. On November 27, this topic was discussed in the recent SEO offic
YouTube is now running ads on the non-monetized channels. But the creators of the channels are not receiving the share from the ad revenue. YouTube creators are opting for a change to the terms and service of the site, saying that ads are going to appear on the channels that haven’t yet opted for th
Google is quite quick and is active with its new changes and updates. The new update on google is the placement of the “suggest an edit” option. This opinion in Google allows the users to suggest any necessary changes they want to show on their Google Local window. Google’s new update shows that the
Google just made its announcement on the launch of the updated version of theGoogle Search Console Crawl Stats report. The latest Crawl Stats report has come with new features along with the granular insights in Google’s crawling movement to your website. Google’s Craw; Stats Report comes with a 90
YouTube has opted for running an experiment to see the chapters automatically getting inserted into the selected videos with the help of machine learning while identifying the automated video segments within each of the clips. The initial step was, rolling out video chapters to all creators in May.
Twitter is going to allow all its iOS and Android users to have the story-like fleets option in their story after its announcement for the expansion of stories for the users in Japan. Now you can create a story on Twitter with the dedicated Stories – sorry- Flees bubbles on the top of the news [&hel
YouTube’s latest update is about its video analytics with insights inside the traffic sources. YouTube analytics are getting updated with the new reports. These are going to reveal how the creators and viewers are finding their videos. The YouTube team explained how the report produces data much cle
A few weeks ago, Google said that they are working on the new Insights page of Google Ads. According to Google, this Insights page is going to ease out the exploring of insights and emerging business trends. Google further said that it is going to roll out forever in the next weeks, in the United [&
Microsoft is showing up with some of the new activities on their search levels. To increase the security levels in their search results, Microsoft Bing keeps taking initiatives to offer the best features. And the inclusion of the Green Secure Label in their Search results is proof of that. Though it
Facebook has recently released its experimental E.gg app. Facebook is making the application as “a platform for freeform creative expression.” which is currently only available in the US. The application is available for download via the Apple App store as the collage making app for only iOS users.
Airbnb, the home-sharing company, claims that Google’s search results business is preventing them from reaping the internet traffic. As the company is preparing to sell the share to the public, they have filed a document. Airbnb offers its users to book short-term rentals during the traveling. In th
Instagram came up with the decision of adding a new setting that will provide ad targeting a new turn. It will allow users to decide if they can get targeted with personalized ads in the app. These ’ads’ specifically mean those targeted via using supplementary data of third-party providers and platf
Facebook has come up with its new initiative, announced yesterday. A new video series, hosted by Post Malone, was announced to launch. This new feature is exclusively available on Instagram and Messenger. Users can get access to it via the Watch Together option that it rolled out in September. The W
Google search central is the new name of Google webmasters. However, some changes in branding will come along with a new sidekick for GoogleBot. Google has mentioned in a blog that they are going to phase out the term “Webmaster.” As it is out-dated and declining in use, it’s better to dissolve this
Spotify is acquiring Megaphone, which is a leading podcast advertising and publishing platform. Spotify has signed this deal to expand advertising options for podcasters. Over 20,000 podcast publishers and advertisers use Megaphone. Besides, this list includes the Wall Street Journal, Slate, Vox Med
Facebook recently updated their content moderation queue system. It aims to bring significant improvements in tracing the worst-case reports. That might help to slow the spread of harmful or violent contents, based on automated detection. With its improvisation in the report moderation system, Faceb
The disappearing message trend is not something new in social media. But, there were still many platforms that remained segregated from this feature. Facebook recently announced the inclusion of a new ’Vanish Mode’ in Messenger. It will hold the responsibility to disappear your messages after you le
Google has announced the first major update regarding Google’s web stories plugin for WordPress. Now, these will come with three new features. Google launched a WordPress plugin in September 2020 to help users create AMO-based stories through a WYSIWYG editor. Google’s web stories of WordPress versi
Launching three new advertising certification courses, Snapchat is expanding its market education platform. Snapchat has announced that students can enjoy the courses free of cost. Three new certification courses of advertising are under the umbrella ‘Snap Connect’ that will allow the marketers to l
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