Social media platforms, audience growth and social-first marketing.
405 articles
The year 2019 is coming to an end and the tradition of companies publishing their year in review is in full swing now that we have limited hours before the new year starts. However, this new year is even more special because 2019 is also the end of a decade. Basically, we are going into […]
You must be thinking that Google is one of the companies dominating in the market when it comes to the virtual assistants. Well, we have come to understand that Google’s Assistant is the best overall service. However, we have a new report which reveals that what meets the eye is not always true. Whi
We know that the social media platforms across the world have been criticized of serving articles and news that might now always be accurate. However, we know that a lot of people believe them and it is the reason why violence takes place on many occasions. While we know that it is always advised to
One of the best things that have happened to Android smartphones apart from Google’s services is the Google Assistant. We know that this is also part of Google’s services but it also stands out on its own. Google’s voice assistant has been serving billions of users every day and is very useful in th
One feature that we feel is underrated on iOS which includes iPhones and the iPads is the fact that you can take live photos. Basically, live photos are the photos where you not only take the photo itself but also the moments prior to taking a photo. Apple announced this feature a time ago where [&h
It has been observed that people are starting to use content management systems more and more rather than making their own websites from scratch. This is because you get what you want from the CMS while you have to tweak too much in order to get the same in a custom-developed site. This is the [&hel
You must have heard about the popular news publication in the world named as Wall Street Journal also called WSJ. Now, we also know that they have high standards of publication and they are known for exposing various reports and companies. However, WSJ recently published a post which is titled as: “
You must have seen that you get ads based on what you have searched in the past. This applies to all the platforms such as Google which is a search engine as well as Facebook, Twitter and others which are social media platforms. Basically, you know that your activity is getting tracked and while som
We have seen that the major companies in the world of social media are all going towards one segment: FinTech. Basically, FinTech stands for finance technology which means that the companies are either starting to lend money or making users pay and receive money on their apps. For this reason, Apple
Tiktok is one of the apps which is currently leading the world when it comes to userbase and popularity. It is designed as a viral app where users post short-videos and add effects to make it more attractive. Now, TikTok is an app developed by China’s ByteDance but it is popular outside of China in
In recent times, there has been a lot of rise in one particular app’s userbase which is named TikTok. We know that TikTok is originated from a Chinese company called ByteDance which is responsible for developing it and marketing it as well. However, the app has got attention all over the world inclu
There is always some controversy or the other regarding Facebook, its CEO Mark Zuckerberg or the suite of apps from Facebook such as WhatsApp, Instagram or other. However, Facebook is not all that bad as it does add some useful features time and again to its app. Now, we are aware of the fact that [
This one leak or test, however way you want to see it, will be one of the most loved posts for all the social media marketers out there. This is because we now have a leak which shows that Twitter has started to test a way in which you can change your accounts during a […]
There has been a lot going on in different social media platforms around the world. We have seen that people have started using the platforms to make money as well. This is because there is a real opportunity for growth in terms of an individual as well as brand point of view. However, we see [&hell
YouTube has always been one of the best platforms when it comes to content consumption. We have various platforms right now such as Netflix, Amazon Prime Video, Hulu and various others. But it is seen that YouTube remains the best as it is free, accessible to all and has a lot of content. Also, the
Facebook is one of the biggest platforms when it comes to advertisements around the world. It comes only next to Google Ads in terms of reach and is arguably the platform where most of the people see ads. For this reason, Facebook has the added responsibility of doing what is right for the people. H
If you might have noticed, Google Search comes as the most dominant search engine in the world right now. We can also say that this has been the case for over a decade now and it is not that there are no competitors to Google Search. In fact, there have been many such as Yahoo, […]
Snapchat was one of the most unique social networking platforms until the time when Facebook decided to lift their idea and integrate it into their platforms. We are talking about Snapchat’s idea of Stories which get destroyed automatically in 24 hours. We currently have the same stories feature as
One of the best platforms, arguably, for content consumption in the US and other markets is Reddit. It is one of the platforms that was very slow to update itself but it finally did. And we know that the results of its redesigned platform have been decent so far. However, the platform remains the sa
We have seen that Facebook brings a lot of new features to its desktop websites and launches a whole bunch of apps. One recent app which was launched by Facebook was the Threads app which is a personal messaging app for Instagram. This is similar to Snapchat where you can chat with your close friend
You might have already heard regarding the account of Twitter CEO Jack Dorsey getting hacked. Now, celebrity accounts getting hacked is not a new thing at all but we are talking about a Twitter account being hacked. Also, the account belonged to the Twitter CEO which many seemed to think would have
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