Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
Google has always been one of the best search platforms in the world and the case is no different right now as well as it was a decade ago. However, we do see that there are a lot of arguments and antitrust issues against the platform now than ever before. One reason is that publishers, […]
We have seen that every SEO around the world is fighting to get the best position possible in the SERP which is known as the search engine ranking position. Basically, it is the order of links that you find to websites in the first page of Google and on other pages as well. There is […]
Twitter recently reported their earnings report of the quarter which saw the worst of a pandemic that the world has ever seen in decades. This meant that the users spending time on Twitter would have been much higher being at home. This should reflect on the earnings of Twitter as a platform too whi
There are many people in the SEO industry and it is obvious that most people will have different opinions on the same topic. This is the reason why we see myths floating around because they float around the idea and people with similar beliefs try to see if they are right or wrong. Similarly, there
One of the best topics we would like to discuss with anyone that operates a site is whether or not to use intrusive interstitial on their website or not. For those unaware of the term, intrusive interstitials are those pop-ups or dialogue boxes or the email signup boxes that you see on almost all th
We know that publishers have a huge challenge when it comes to implementing AMP on their platform which is because the technology is cool but it does have its fair share of problems. AMP is Google’s initiative which stands for accelerated mobile pages and as the name suggests, it makes the experienc
One thing we all know is that Twitter was hacked just a few days back so it is not the best time to talk about how they are testing new things because their systems have just been breached. However, we are still going to talk about Twitter and their latest test which is regarding their […]
We know that Google is a company that keeps on testing new things that might or might not come to everyone but we do see the tests for a limited number of people. For this reason, we also come to know how Google is trying different things for its search pages and the latest test […]
It is known that Twitter has had its fair share of encounters with scammers on the platform who have used the platform for their own benefits and the company has shown promise in fighting against those scams as well. For example, we saw that there were too many accounts which were verified and on th
We have seen that while Google Chrome has been doing all it can to fix the issue of obnoxious cookie tracking as well as the problems of tracking that their users are complaining about, it is also something that publishers should be concerned about. For example, we have seen that a little change can
We know that everyone keeps saying about how you need to be on the first page of Google Search in order to get any meaningful organic traffic to your website. This is true and we have never said that you don’t need to be on the first page to get good traffic. However, it is […]
We reported about the second viral app from creators of Vine which was Byte. We also reported how the app went up on the first week of its launch since the app was created by Vine’s creators which meant that the people knew this app had to be good. However, the problem with Byte was […]
We have seen that imitation is the sincerest form of flattery is a proverb that has been followed by most people in the tech industry for a long time. You must have seen that Instagram copied the Snapchat Stories feature into their own platform and they grew even bigger than Snapchat in a very short
If you are a website owner and using Google Adsense for monetizing the same, you would know that there is a metric known as RPM which is revenue per mille (impressions). This metric tells you the amount of money that you are likely to make for a million impressions on ads placed on your website. [&h
We had a recent update from Google regarding recipe niche bloggers which also left an uproar among them and since then, everything has been calmed down a bit as most SEOs have adapted to the change since it was to make their site speedier. However, it is now seen that people who made those changes [
We have seen that the WordPress community has grown big and so the people who are looking to monetize their sites have also expanded. Earlier, it was a given that someone who runs a WordPress website would like to monetize their website using Google’s AdSense but that has now changed. People are usi
If we have to look at some of the biggest blunders in the SEO industry, the latest report we are going to give comes right on top of them. The latest report from Google is that they have rendered millions of websites that were hosted on blogspot.in down and useless. Now, there is no server […
If you have been in the SEO industry from a long time, you would know that the websites need to drive traffic from Google and it might not be possible for everyone to rank on top of search results. But there are other ways in which you can drive traffic to your website and one […]
You must have heard that Google is strictly against guest posting and link building for a website in any form whatsoever. The search engine giant says that natural links are fine which have been given based on your content when some other site wants to give you credits. However, you should not buy l
If you have been following the global news lately, you would know that tensions between India and China regarding border are very high. So much so that the Indian government has decided to ban 59 Chinese apps from operating in the country citing national security reasons while TikTok is already said
We have not heard before this of the Facebook algorithm and how it ranks websites or search results which are kept on the social media. However, we have a new report from Facebook which says that they have pushed a new algorithm update just like Google. Now, the part which we are interested in with
If you have been in the online world from quite a long time, you must have noticed that a lot of spam is present on the internet and it is possible that you might have not come across it but that is thanks to Google’s spam detection algorithms and not because it doesn’t exist. Having […]
While everyone around the world is working from home or staying at home due to the Coronavirus, we have seen that people around the world are either watching movies on the internet or doing some random stuff to kill their free time due to no travelling and other saved time. However, a new poll from
While we have been saying that there is no hack in the process of getting traffic for your site and the only traffic you can get is from search engines as well as social media, there are some ways in which you can gain some traffic. One of those ways is to have content that […]
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