Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
We have always known that the master plan behind acquiring Instagram and then WhatsApp by Facebook to create an ecosystem of platforms that can work with each other and the user would not be able to tell which is which when they use it. However, this was not done earlier because it could have hurt [
While we don’t usually see something about SEO being confirmed by Google but John Mueller has done the unexpected during a recent webinar. You might be aware by now that Google’s John Mueller conducts regular webinars where he talks to fellow SEOs about some things along with taking questions from p
As we all know by now, Google has been doing a lot of things and rolling out features in order to make sure that the search experience for everyone becomes better. Now, we do know that search updates related to the algorithm are released almost a few times a year. Along with that, we also […]
Last night according to Asian time and afternoon as per the US and other parts of the world, it was believed that a new Google update was going on. Now, we know that it is useful for Google to release updates unannounced and it is just from the last year that they have started to […]
One thing we have loved about Google and its platforms is that they always remain transparent about what people are searching on it. This does not mean that the data is shown in real-time but the fact that this data is shared is great for marketers who are looking to target people based on the [&hel
While we do know that most of the people that are into blogging use WordPress as a platform, it is also true that these users are more likely to use a paid theme than a free one because it just gives you so much better flexibility, design as well as user interface which is not […]
One thing we have heard from the US regarding Tiktok is that their future is not at all bright in the country. Earlier, we saw how the US President was trying to place a ban on TikTok in the country but it looks like they have done something even better. The US government has tried […]
We all know that it is never an easy task to have a brand online which is because there are always people hating on you be it your competitors or the people who are jealous of your success. This is the reason why black hat SEO is a thing which is often used to hurt […]
One of the main reason why people love the Google Ads platform is because of the enormous amount of traffic that the Google Search engine gets and this is the reason why most advertisers like to place their branded ads there. However, we also know that Google has a whole lot of other products that [
If you have been following Google from a while now and you know how the SEO industry is, you will also know that the feed that you see inside Google Search is passed through a team of moderators around the world which are known as Search Quality Raters. They are basically people who would inspect [&
Google has always been one of the best search platforms in the world and the case is no different right now as well as it was a decade ago. However, we do see that there are a lot of arguments and antitrust issues against the platform now than ever before. One reason is that publishers, […]
We have seen that every SEO around the world is fighting to get the best position possible in the SERP which is known as the search engine ranking position. Basically, it is the order of links that you find to websites in the first page of Google and on other pages as well. There is […]
Twitter recently reported their earnings report of the quarter which saw the worst of a pandemic that the world has ever seen in decades. This meant that the users spending time on Twitter would have been much higher being at home. This should reflect on the earnings of Twitter as a platform too whi
There are many people in the SEO industry and it is obvious that most people will have different opinions on the same topic. This is the reason why we see myths floating around because they float around the idea and people with similar beliefs try to see if they are right or wrong. Similarly, there
One of the best topics we would like to discuss with anyone that operates a site is whether or not to use intrusive interstitial on their website or not. For those unaware of the term, intrusive interstitials are those pop-ups or dialogue boxes or the email signup boxes that you see on almost all th
We know that publishers have a huge challenge when it comes to implementing AMP on their platform which is because the technology is cool but it does have its fair share of problems. AMP is Google’s initiative which stands for accelerated mobile pages and as the name suggests, it makes the experienc
One thing we all know is that Twitter was hacked just a few days back so it is not the best time to talk about how they are testing new things because their systems have just been breached. However, we are still going to talk about Twitter and their latest test which is regarding their […]
We know that Google is a company that keeps on testing new things that might or might not come to everyone but we do see the tests for a limited number of people. For this reason, we also come to know how Google is trying different things for its search pages and the latest test […]
It is known that Twitter has had its fair share of encounters with scammers on the platform who have used the platform for their own benefits and the company has shown promise in fighting against those scams as well. For example, we saw that there were too many accounts which were verified and on th
We have seen that while Google Chrome has been doing all it can to fix the issue of obnoxious cookie tracking as well as the problems of tracking that their users are complaining about, it is also something that publishers should be concerned about. For example, we have seen that a little change can
We know that everyone keeps saying about how you need to be on the first page of Google Search in order to get any meaningful organic traffic to your website. This is true and we have never said that you don’t need to be on the first page to get good traffic. However, it is […]
We reported about the second viral app from creators of Vine which was Byte. We also reported how the app went up on the first week of its launch since the app was created by Vine’s creators which meant that the people knew this app had to be good. However, the problem with Byte was […]
We have seen that imitation is the sincerest form of flattery is a proverb that has been followed by most people in the tech industry for a long time. You must have seen that Instagram copied the Snapchat Stories feature into their own platform and they grew even bigger than Snapchat in a very short
If you are a website owner and using Google Adsense for monetizing the same, you would know that there is a metric known as RPM which is revenue per mille (impressions). This metric tells you the amount of money that you are likely to make for a million impressions on ads placed on your website. [&h
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