Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
Whenever we search anything on Google we tend to follow patterns to suit our preferences. A recent study which was concluded by Backlinko recorded several patterns which users perform while doing their search. The company analysed around 1800 Google users and recorded their patterns. Google is a go-
Everyone wants to rank his or her page on Google. To do so, there are many types of options which are available for the owner of the website. People try various types of options to rank their page on Google. One of the recent cases were to use Wikipedia so that you can include backlinks […]
Ranking your website on Google is a very tough job and to everyone surprise recently Google representative John Mueller said in a Twitter thread that high domain authority with backlinks does not guarantee higher Google ranking. The thread started when a Twitter user tweeted about the issue to John
Google is planning to provide a new function for all of the retailers of the platform. The retailers can control the information of their product which appear on the search page of Google. You can customise the information using robots meta tags and an HTML attribute. The customers will be able to w
TikTok can be seen standing up for itself but the decision can rather be bad than good. Due to the recent ban imposed by the Trump administration’s, TikTok is already facing a lot of backlashes. The ban by the authorities will force TikTok to be a part of a US company. TikTok is all set […]
Apple which has previously forced WordPress to monetize their app is now apologizing. Previously, the internet witnessed that Apple was able to force WordPress to add in-app purchases on its platform. The people of the internet also saw that Apple has successfully forced WordPress to sell their prem
A new and interesting feature is all set to launch on Twitter today. The users will experience a slight change in their messages on Twitter. You will now be able to see the details of the users who are sending you the messages or DM on Twitter. The update is all set to launch today […]
You must have noticed that recently Google has wiped out the FAQ section in the search results. Google started showing FAQ rich results some time back. These FAQ rich results helped improve the user experience. The users were able to get their answers with these results very quickly. One of the publ
Google Chrome is all set to launch a new future for its users. The new feature will launch a fast page label. Google Chrome will assign a fast page label to all of the web pages who pass the Core web vital Benchmarks a set by the officials. With the help of the fast page […]
The users of WordPress 5.5 are detecting errors while using the platform. The issue has crashed 10,000 sites all over the world. Expert says that the new update of WordPress has depreciated the use of jQuery Migrate. Users are downloading official plugins to solve the issue. The plugin has said to b
Google services were recently crashed for some users. People said that services including Gmail, Drive, Docs, Meet, Groups, Chat, Keep and Voice were not working properly. Google services were down which made uploading files really difficult for a period of time. The users were not able to upload at
These search cards can be used to keep track of your search history. Relevant information as per the search history will be shown in these cards. The cards will show you the link of your previously visited pages. This will help you to customise the browser as per your preferences. These activity car
We all know that there is a lot that can be done by site owners in order to understand their content in relation to their audience and know what is working and what is not. Right now, most publishers are known to be using third-party tools and there is a whole new market that has […]
We know that a lot has been said about how Google and its Search platform are the best in class and that there is no competition anywhere in terms of the userbase, number of results as well as the quality of results. While we do agree that Google Search is the best right now, it […]
We have always known that the master plan behind acquiring Instagram and then WhatsApp by Facebook to create an ecosystem of platforms that can work with each other and the user would not be able to tell which is which when they use it. However, this was not done earlier because it could have hurt [
While we don’t usually see something about SEO being confirmed by Google but John Mueller has done the unexpected during a recent webinar. You might be aware by now that Google’s John Mueller conducts regular webinars where he talks to fellow SEOs about some things along with taking questions from p
As we all know by now, Google has been doing a lot of things and rolling out features in order to make sure that the search experience for everyone becomes better. Now, we do know that search updates related to the algorithm are released almost a few times a year. Along with that, we also […]
Last night according to Asian time and afternoon as per the US and other parts of the world, it was believed that a new Google update was going on. Now, we know that it is useful for Google to release updates unannounced and it is just from the last year that they have started to […]
One thing we have loved about Google and its platforms is that they always remain transparent about what people are searching on it. This does not mean that the data is shown in real-time but the fact that this data is shared is great for marketers who are looking to target people based on the [&hel
While we do know that most of the people that are into blogging use WordPress as a platform, it is also true that these users are more likely to use a paid theme than a free one because it just gives you so much better flexibility, design as well as user interface which is not […]
One thing we have heard from the US regarding Tiktok is that their future is not at all bright in the country. Earlier, we saw how the US President was trying to place a ban on TikTok in the country but it looks like they have done something even better. The US government has tried […]
We all know that it is never an easy task to have a brand online which is because there are always people hating on you be it your competitors or the people who are jealous of your success. This is the reason why black hat SEO is a thing which is often used to hurt […]
One of the main reason why people love the Google Ads platform is because of the enormous amount of traffic that the Google Search engine gets and this is the reason why most advertisers like to place their branded ads there. However, we also know that Google has a whole lot of other products that [
If you have been following Google from a while now and you know how the SEO industry is, you will also know that the feed that you see inside Google Search is passed through a team of moderators around the world which are known as Search Quality Raters. They are basically people who would inspect [&
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