Search engine optimization strategies, Google algorithm updates, and how to rank and get found.
678 articles
If you are in the SEO industry, you must have heard a common complaint from many people which is that their context is not being indexed. There are also cases where the content is being indexed but not at a rate which is acceptable. Googlebot might be taking time to index content inside search and [
You must have heard that Google updates released a few times every year are quite dangerous for websites around the world. Also, we know that not even major websites are spared by these updates and the small ones have everything to gain and nothing to lose when an update arrives. Therefore, we know
One of the changes that have favoured publishers in recent times by Google has been the introduction of featured snippets. Now, you would assume that having a featured snippet of your website is a matter of authority and it does bring more traffic and clicks too. Basically, a featured snippet is the
You must have seen our report where we had mentioned that Google is testing a new kind of search result layout on the desktop with favicons on left of title and URL. However, we know that this will not be new for people who were already using it on mobile search as they were present […]
You might have noticed inside Google search from quite some time that there is a new snippet shown as a highlight which is called a featured snippet. Now, it is also known that getting your site featured in the ’featured snippet’ is a privilege in its own. However, we had also seen that sites that [
One thing that we have observed in the SEO industry is that users have started to care more about their privacy. We know that there is one search engine out there which focuses on the privacy of its users named as DuckDuckGo. However, we know that people think Google is exactly the opposite of what
There has been quite a talk lately about the fact that what we see inside Google search results are organic results as well as inorganic results. Basically, organic results are the results you see which are there according to the Google algorithm’s understanding of where those articles should rank.
One thing that we have seen from the last year or so is that Google has started to announce the updates it will roll out prior to the release. However, we have also seen that if Google announces an update, it is generally big and affect each and every website on the internet which has […]
One of the best things regarding the SEO industry is that there is no correct answer to a particular question barring certain queries. This means that everyone has their own opinion regarding something and they also make others believe them as well. Now, we are talking about Bing’s Frederic Dubut wh
There are several types of content when it comes to a website while there are few core types of categories for the content. One of them is permanent content which means it does not change and is static. The other types of content are evergreen content which means it can be relevant at any point [&he
One of the things that we have to do as SEO professionals or even site owners, in general, is to migrate sites. This might be because we have to change the domain registrar or that the domain has expired and we need to renew it on another registrar for saving money. It might also be […]
One of the best ways in which you can make sure that your website does not have broken links if you have removed certain pages from your website for some reason is to make those pages give a 404 error. This tells the users as well as the search engine bots that the content on […]
You might have noticed that the world of SEO is constantly evolving. Of course, this is the reason why we have the constant questions of the future in SEO and “Is SEO dead?” and that you can’t use it as a business for a long time. While those are just fear-mongering tactics to make people […]
One of the things that you might have already heard a lot in the SEO industry is optimization. Well, SEO is itself an optimization where the full form of SEO is search engine optimization. Basically, if you are performing SEO then you are optimizing the content for different search engines around th
One of the biggest reasons why SEOs are said to be the most important in ranking a website is because they know what needs to be done to improve the rankings of a website. Now, one of the first things that will be told to you whenever you start a new website is that your […]
We see that there are a lot of different jobs in the field of website development and SEO which start from content writing, digital marketing, website admin and then comes the biggest of them all which is to become an SEO. Basically, an SEO professional is someone who takes care of your website’s ra
In the world of SEO, you might be aware that there are various terms which not everyone would be aware of. One of those terms is an E-A-T score which basically stands for Expertise, Authority, and Trust. This score is basically a way for Google to understand the different aspects of a website. In te
We have been fusing over the fact that you need to optimize your content well in order to get ahead in the search results. Now, there are two types of optimization techniques called on-page SEO and then off-page SEO. While we are talking about off-page SEO, we should concentrate on making backlinks,
One of the best and also the worst things that you can have on your website is a comments section. This is one of the biggest pain points for any website owners and we are the live example of this situation. We are talking about the comments section and whether it should be there on […]
There has been a common trend in the SEO industry that we focus too much on our rankings in Google Search and due to this, we tend to forget about the other results. Now, it has been proven that this is still true for the SEO industry. It is to be noted that Google is […]
We have heard from Google that they have changed the way the News platform works by revealing that publishers no longer need to submit their site for approval. Instead, Google will directly fetch the content it sees fit from any website that is on its search platform as long as it follows certain gu
If you are a publisher and have been indexing your content on Google for a long time, you must be well aware of what Google Search Console is. For those who are not aware, it is the platform where you can see the monthly, daily and weekly traffic that your website is getting as well […]
There have been some sweeping changes made to Google’s News platform recently. Starting from the change that we no longer need to submit our websites for Google News submission to the fact that Google will now include any content from its Search that it sees fit for News. All this tells you that Goo
There is a very long and tiring story behind the whole fiasco that happened at WeWork which was once seen as the best startup and the greatest co-working firm out there. Now, we are not going into any detail about how WeWork failed but we are definitely interested in one story that came out of [&hel
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