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Ishita

Writer, E-commerce & Social

Ishita covers e-commerce, social platforms and the tools online sellers use to grow their stores and audiences.

SEO

Explanation on how Google search uses synonyms

John Mueller, Search Advocate at Google, goes on to explain the Google search mechanism. There were a lot of questions related to human components to it. The question came in during the Google Search Central SEO office hours. Mueller goes on to discuss how it works. The question asked how google aut

Ishita · January 18, 2022
SEO

DuckDuckGO surprisingly hits 100 billion searches

All year growth slows down, even over 100 billion searches on DuckDuckGo. It made an announcement on Twitter. DuckDuckGo highlights the big news that they hit 100 billion private browsers. They also mention that “Your search history is secure, assurance of Right to privacy, your browsing is your bus

Ishita · January 17, 2022
SEO

Help documents may provide obsolete information

Google recently confirmed that help documents lack updates. They may provide obsolete recommendations. It advised everyone to do their own research. The topic bubbled up during the latest episode of Google SEO & Devs. The episode talked about the trusting factor to help document. The episode feature

Ishita · January 15, 2022
SEO

Search Engines features data sharing via IndexNow

Microsoft will use the IndexNow protocol to put in place data transfer. It is a combination product of Microsoft and Yandex. It will function by submitting URLs between the search engines. This protocol gets the content of websites indexed. It also updates the search engines faster. IndexNow, launch

Ishita · January 14, 2022
Social

LinkedIn records virtual event attendance by 231%

Linkedin recently reports high attendance of 231% year. It is soon to launch an audio-only live event. This will attract more companies to invest in it. It recorded 150% more events this year. It is a close reason for virtual event attendance. Linkedin will soon feature attendees to participate. In

Ishita · January 13, 2022
SEO

Yoast SEO now comes with keyword position tracking

In collaboration with Wincher, Yoast SEO features the ability to track keyword ranking. It offers keyword position ranking for word press pages. Paid and free users can make use of this feature. Wincher will offer a premium program to uplevel the tracking. It will help in tracking more keywords effe

Ishita · January 12, 2022
SEO

Google can discover links with Nofollow attribute

Google affirms that it even ranks and is able to discover links with Nofollow attributes. Search Advocate at Google, John Mueller, clears the difference that the nofollow link and noindex are two different things. Googlebot is capable of locating and indexing nofollow links. Mueller addresses the to

Ishita · January 11, 2022
SEO

Rank products on Google with duplicate descriptions

Googles’ Analyst John Mueller answers how Google makes use of product descriptions to rank products online. It explains how Google deals with different merchandise, which often results in duplicate descriptions. Mueller also addresses how negative rankings from duplicate content can affect the produ

Ishita · January 10, 2022
Social

Twitter updates features like video replies & other

Updates that came up to Twitter this week constitute new ways of reacting. Also, composing the tweets. It will feature video replies to all the tweets. Many of these to be still in the Juvenile stage yet to be successful once they come upon the world stage. The new feature consists; Twitter reaction

Ishita · January 8, 2022
Social

Instagram to Launch New Features in 2022

Adam Mosseri, head of Instagram, announces the addition of new features to IG. Instagram is all set to show you more content from other content providers. It will update the current home feed with fresh content. Instagram will bring in the time feeds from the following accounts. The other interestin

Ishita · January 7, 2022
SEO

Google responds on E-A-T and Author archive

Google’s Senior Webmaster Trends Analyst, John Mueller, responds to the question of whether the Author archive makes a difference with the E-A-T score. John notifies us that there is no such thing as an E-A-T score. And, later, proceed to explain the Google perspective on author archive pages. Autho

Ishita · January 6, 2022
SEO

Yoast brings WordPress Features in Shopify SEO

Yoast will make optimization of product pages and blogs for Shopify SEO easy. It will include features similar to the WordPress plugin. Shopify SEO will be officially launched on January 18th of this year. It will come in 27 different languages and will offer a 14-day free trial. Yoast will also cha

Ishita · January 6, 2022
SEO

Google International Geotargeting can affect search ranking

A recent discussion held on December 31st indicates that Google’s international targeting feature, also known as “geotargeting,” can affect the search ranking. The discussion came into focus during the Google Search Central SEO office hours hangout. An SEO named Aleem Bawany brought this topic forwa

Ishita · January 4, 2022
Social

Meta launches Holiday-themed elements on Messenger

Meta brings the cheer and fun of the holiday season to Messenger via their exclusively launched holiday-themed elements. The New Messenger now features astonishing AR effects and expressive Soundmojis to enlighten the very spirit of Christmas. The trending AR effect comes from the collaboration with

Ishita · January 3, 2022
Social

InMotion hosting server major hardware failure

InMotion hosting server experienced a major hardware downfall causing many sites to go offline. The host is surging to restore assistance InMotion hosting underwent a major hardware downfall on Monday. The reason for the downfall was the RAID arrangement, which is the tough drive. The present situat

Ishita · January 1, 2022
E-commerce

Looking at the top eCommerce platforms in 2021

HTTPArchve evaluated 8.2 million sites to select which eCommerce platforms are on the top. The data generated some surprising outcomes. The data gives ideas into which eCommerce websites are the best and what types of websites utilize them. The most shocking acknowledgment is in the sector of websit

Ishita · December 31, 2021
SEO

Google’s insights on how to enhance SEO audits

Here’s how to enhance the efficacy of SEO audits, depending on guidance from Google’s Martin Splitt. It gives guidance on how to enhance SEO audits in a manner that makes them extra effective to web creators. Google shared several guidelines in the second event of Google’s SEO & Devs web sequel on Y

Ishita · December 30, 2021
SEO

Google’s product reviews update only for English language sites

Google’s John Mueller replies whether the December 2021 product reviews update influences more than only English dialects sites. Google announced the Product Reviews update of Google would launch in the English dialect. Google didn’t note as to if or when it would launch in other languages. John Mue

Ishita · December 29, 2021
SEO

Astra WordPress plugin updated with 100+ free templates

The producers of the prominent Astra WordPress theme launched their Starter Templates Library Plugin. They updated it with 100+ free templates and new advancement features. The producers of the famous Astra WordPress plugin theme declared a new feature added to their Starter Templates plugin. It sho

Ishita · December 28, 2021
SEO

Track Santa with apps from NORAD & Google

Track the location of Santa this Christmas Eve with the NORAD & Google Santa tracker applications. The applications are presently live globally. Just type “Where’s Santa?” and you can see Old Saint Nick as he proceeds along from town to town. The Santa tracker app of Google spotlights a live map. It

Ishita · December 27, 2021
Domains

TikTok overtakes Google as the most popular domain

TikTok oversteps Google as the top domain internationally, based on yearly scales from Cloudflare. Google is no longer the most prominent domain in the world after TikTok dethroned Google. The record of the most prominent domains is a portion of Cloudflare’s Year in Review report. It implies domains

Ishita · December 24, 2021
SEO

John Mueller explains the use of Brand Mentions

Google’s John Mueller clarifies Google’s role in utilizing brand mentions for rating bases. Journalists asked him if brand mentions enabled ranking and SEO. John Mueller clarified, in fact, how brand mentions are not anything utilized at Google. A brand mention is when a site remarks on another site

Ishita · December 22, 2021
SEO

Explanation on why Google discover traffic is not reliable

Google’s John Mueller says why you can’t depend on Google Discover traffic as the primary reference of traffic. John Mueller replied to an issue about Discover traffic that vanished. Mueller gave many reasons why Discover traffic might not work. Then he advised against creating an industry around Di

Ishita · December 21, 2021
SEO

John Mueller explains self-hosted WordPress vs Wix

Google’s John Mueller proposed his viewpoint on shifting a site from Wix to self-hosted WordPress. He also talked about managing WordPress hosting. Also, he replied to an issue on Reddit about changing an SMB site to a self-hosted WordPress setting from Wix. He gave his statement on this particular

Ishita · December 20, 2021

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