Ishita covers e-commerce, social platforms and the tools online sellers use to grow their stores and audiences.
Google recently updates its product review algorithm. It is the third product review update. The first product review was towards first-hand research. It was during April 2021. Then, the second product review was in December. Google takes another step to enrich surfacing with higher quality. It gave
Google details on how alt text image serves as the defining factor. It serves as the defining factor for the company. Mueller explains alt text-related queries. It is responsible for yielding a lot of lesson-related queries. Adding alt attributes serves as a standpoint for accessibility. It gives su
Yoast tends to generate duplicate sitemaps. The time period for this happening has not yet confirmed. The head of SEO explains that they are going to fix it up. A similar flaw was also detected in a number of other SEO plugins. It’s high off the behavior of numerous SEO plugins to demonstrate the sa
Google John Muller addresses bugs-related responses on Robots.txt. He highlights the dropping of images from rich results. It is because of an error. Also, it is from the CDN that the host image handles. It is a request for a non-existent robots.txt. The bug detailed how search console and Google re
John Mueller answers questions concerning internal linking. He confirms that it is more than breadcrumb navigation. It is highly important and one of the biggest things. It plays a great role in publishing the content. He cites an example to explain internal linking. In children’s stories, a protago
WordPress recently launches a new update on the SEOPress with IndexNow Support. This integration aims to speed up the submission. It is going to reduce the time for the search engine indexes. SEOPress is the most recent WordPress plugin. It features the IndexNow protocol. This also helps the users a
Google receives complaints about recipe pages getting longer. It got a lot of suggestions for more precise recipe pages. Google’s Search Advocate John Mueller gave this statement. It was during the Google Search Central SEO office-hours hangout. Mueller got this question from a food blogger. He was
Google Ads discovered a new way to check Offline Leads. Lead gen measurement got easier. This was possible due to the introduction of enhanced conversions for leads. Google introduced Enhanced Conversions for the web last year. This boosts up a lot of online stores and e-commerce transactions. Now,
Yandex gave a statement warning the debt leading material effect in operating. It is Russia’s largest search engine. It announced two possible scenarios threatening the operation. The current data center and technology may let it function for at least one year. The statement took note of disruption
Twitter transparency report reveals member accounts. Twitter published its six-month Transparency Report. This revealed countries making many information requests. It also showed facts about members for rule violations and many surprising trends. Twitter stated its goal to be the protection of the O
Google discusses the impact of change in website hosting Location on search results. The latest installment of the Ask Googlebot on YouTube addressed website hosting. Addressing this topic, Google’s Search Advocate, Mueller, answered. He stated that there would be some changes to how Google treats a
Google’s John Mueller answers the importance of brand mentions for Google’s algorithm. He explained that “brand mentions” are not a real thing but values. It is added to site visitors who encounter them. There lies a distinct idea about what Google mentions in the SEO community. An instance of this
Any change to a website can take weeks to appear on search engine results. WordPress sites can speed up this process with the integration of Rank Math. WordPress plugin Rank Math supports IndexNow for faster website indexing. SEO experts and owners of websites spend a lot of time and money to create
YouTube adds more analytics data for views and revenue to its channels. It is working on ways to give creators more information about video performance. This includes detailed reports about sources of view and revenue. YouTube aims to help its creators with the generation of new ideas by adding repo
Bing announces integration of All in one SEO and IndexNow. This means All In One SEO Plugin for WordPress supports the IndexNow protocol. This will inform search engines about content changes. The biggest issue with SEO is the time it takes to discover changes on the website. Most of the website own
BrightEdge takes over Oncrawl to help SEOs do much more with Data Science. This takeover aims to offer a brighter solution to organic search software. Oncrawl is a tool that crawls websites like a search engine boot. Later, it generates reports full of actionable insights. BrightEdge is a leader in
Google announces the rolling out of the page experience algorithm to desktop search results. It will feature in desktop search results. The company confirms the rolling out of the Google Page Experience algorithm. Also, the update is about to come up by the end of March. The advance notice came up b
Google John Mueller goes into the details on the importance of author expertise. He explains how it is a great deal for the Quality Raters Guidelines. There is an underlying effect in the algorithm. He called it a “fuzzy area”. The quality raters guidelines focus on standardization. It deals with th
The new WordPress plugin “UpdraftPlus” came up with the vulnerability. This allows the hackers to download user names and passwords. It puts the resources at risk. The Automattic are calling it a “severe vulnerability”. UpdraftPlus is one of the popular WordPress plugins. It has active usage over 3
A recent survey suggests over half of SMBs hold no SEO Strategy. It covered 600 U.S. and Canadian business owners. These business owners have small to medium-sized businesses. 57% of those business owners lack SEO Strategy. 23% have no plans to go for any such strategy this year as well. The Pollfis
The right to be forgotten features enables the users to delist on Google. Google features ancient and irrelevant information. The information no longer holds any importance. Many of us have made mistakes in our early days. Google indexing all it often doesn’t seem valid. The right to be forgotten fe
Google ads set the priorities for the year 2022. Automation, measurement, and privacy are made to the list of priorities. The shift in buying behavior occurred during the pandemic. Google will focus on these for this year. Jerry Dischler is a vice president and General Manager. He explained the shif
Better Core Web Vitals Scores will not contribute to improving indexing. Google states good core web vitals scores don’t guarantee your pages get indexed. John Mueller, Google’s Search Advocate, stated this during the SEO office-hours hangout. Mueller explained the relation between the Web Vitals an
Google search ads 360, built on the same platform, underwent a major update. Google Ads came up with a new design and amazing features. This was on the Search Ads 360 platform. It allows advertisers to increase productivity and scale. This new search experience helps enterprise advertisers to manage
New guides and analysis on SEO, e-commerce, domains and AI — every week.