Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
One of the last platforms where we really believed that the Stories feature will not come was Twitter. However, we have been proven wrong because Twitter has just revealed that they are working on a Stories feature of their own. While the implementation by Twitter is different, we can say that it is
While it is a fact that Facebook has been the owner of Instagram from quite a long time, a new report has emerged which shows that majority of people don’t know this is the case. In fact, it has been revealed that Instagram is a platform developed by Facebook is known by a relatively small […
One thing that everyone who is making YouTube videos says is that YouTube Studio needs to be revamped. This is because although the platform does the job of getting the video uploaded and adding all the necessary stuff to the video, it does not provide minute details. For example, creators have said
Back in the day, we were used to sending messages and receiving them on a single platform which was the Facebook website or app. However, Facebook decided to split up the platform into two parts where we now have a Facebook standalone app which does not have messaging and there is a standalone messa
One of the first things that one sees right now in any platform is its potential to generate money out of it. Gone are the days when we just used to post something without expecting returns out of it. Even if you are not looking for money, there is a desire to increase likes, followers, […]
Amazon is one of the biggest companies in the world right now and while most of us might think that this is related to their e-commerce business, that is true. But a significant share of Amazon’s growth is regarding its ad business as well. Similar to Google, Amazon also lets advertisers showcase th
We have seen that Twitter’s management has been steady from quite some time now and while we don’t know about anything else, the company’s CEO has remained intact. We all know that Jack Dorsey is the CEO of Twitter and he is also the founding member of the company who is also the reason for [&hellip
One thing you must have noted is that the Google News platform went through a massive change late last year. This is when Google announced that they are no longer approving or dis-approving Google News sites on their platform. Instead, Google said that no website is needed to apply for inclusion any
TikTok is one of the biggest and hottest emerging platforms in the market. It is also interesting to note that this is one of the platforms which originally started from China and has now expanded to other parts of the world including the US. This is where things get interesting because of the fact
One of the most engaging and sophisticated platforms on the internet is LinkedIn. This is a platform where most of the business happens and a lot of the job changes take place as well. Now, we know that LinkedIn has been doing a lot of work behind the scenes so that its platform can be […]
Facebook is one of the biggest social media platforms out there and it is one where people from every age group interact. We have seen teenagers who are looking to make new friends whereas middle and old age people on Facebook want to meet their old friends as well as connect with them online. Now,
There are a lot of things in every industry that is not legal but we know that everyone does it. If we look at the SEO industry, we know that Guest Posting is that thing. Because we have heard from Google many times that they don’t allow guest posting. And to add to that, Google […]
If you have been following the world of SEO for a long time, you might be aware of the Google Medic update. As the name suggests, this update was related to websites in the medical and health niche which was related to how the content should be on such sites. Google has also said time […]
You must have seen hundreds of people out there who will tell you that this is the way to increase your presence on Twitter. Now, we are not saying that everyone is wrong and that no strategy will work for you. However, it is best that the things that you learn should also be implemented […]
One thing you must know is that SEO is a wide field and that it is not limited to just doing search engine optimization for the websites. Well, you might know that YouTube has become a great platform for people to get their reach. Also, there is the Google Play Store which has its own […]
You might be aware that there is a tool called Google Search Console which is considered a must if you are owning a website. Because this tool shows you everything needed for the site management such as search traffic, current active users as well as the country from where the traffic is coming. A n
While we have talked a lot about social media platforms and the growth of YouTube, we have not talked a lot about Twitch. If you have not heard about Twitch, it is a platform dedicated towards gamers and streamers. On the platform, you can live-stream your gameplay or something else that you want ev
You might have seen a recent report that we published regarding a new type of link building tactic. This tactic involves emailing people to say that a particular image belongs to them and that they should give a proper backlink or face legal issues. Now, we know that those who don’t know the origina
One thing we have seen in the advertising industry is that brands are now trying very hard to get as many enquiries as possible. It was seen earlier that the brands were trying to get more users to come to their website or landing page. This was done with a hope that more people who […]
We know that the internet is full of blogs and articles and there are people who want to link back to those articles as well. However, the SEO community is also filled with people who are using every tactic they can to build links to reputable sources. As we all know, link building is one […]
You might have seen that there is a lot going on at Twitter when it is about adding features. It is quite clear that the company wants to add as many users as possible and giving them the features they want is the best way to attract users. Earlier, we saw that the dark mode […]
Google’s Search Console is currently used by millions all over the world and while we know that the general public does not use it, the site developers and maintainers totally love to use the platform. This is because of the features that are available inside the Google Search Console that lets you
Bing is a search engine which is owned, developed and maintained by Microsoft. We can also say that it is the closest competitor to Google Search that you can find on the internet. However, that is not to say that Bing and Google Search are actually close in terms of traffic. What we mean to [&helli
Walmart, the biggest retail company in the world, is now clearly moving on to a world where we might see the retail industry going away. This is because people have now started to shop online rather than physically visiting the stores as this is more convenient. What this means is that Walmart has t
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