Social media platforms, audience growth and social-first marketing.
405 articles
LinkedIn Stories are acquiring the capacity to interface out to different sites through the natural swipe-up component. LinkedIn’s new swipe-up component works likewise to what you might be familiar with on Instagram Stories. Accessible to LinkedIn Pages, and individuals who meet qualification stand
YouTube has come up with some new insights about how their feed algorithm works. It addressed some of the common quotations from the creators about the video distribution. Also, how to align them in order to enhance the maximum reach. YouTube answers many of them. The video builds on the algorithm i
Twitter is making frequency capping available for all ad campaigns across the world. To fulfill this, they are providing new control options for marketers. This is really good news for the marketers. The ad campaign will surely get a boost after this announcement from Twitter. Twitter explains, “Mar
Twitter has finally declared that they will not go ahead with threaded replies on tweets. After a very long testing process, they have made this announcement on Thursday. “Your feedback sharps Twitter. We asked you, and we know this reply layout wasn’t it, as it was harder to read and join conversat
Microsoft always strives to make its user experience easy. The new inclusion of the Drag & Drop playlist tool in the Microsoft Bing Video Search is the new talk of the town. The addition of such cool features is exciting enough for the users. The Microsoft Bing Search made their video search user in
Undeniably, it is a fact that Facebook is not an ideal fit for automobile advertising, but it is becoming an influential platform for a car purchase. It connects people with relevant deals for their car purchases. So, Facebook has added new tools for automotive advertisers. Last year’s reports say t
Twitter is going to strengthen its Two-factor authentication options of account security. To ensure this, Twitter is expanding its support for physical security keys to mobile devices. It will allow the users of Android and iOS to use physical security keys for login to Twitter. Now you may get a qu
The Libra Association has changed the name of Facebook’s cryptocurrency project. The new name of this project is Diem. Libra has made this change to separate the project from Facebook-aligned roots. Libra Association is the supporting group behind Facebook’s Libra cryptocurrency project. Besides the
Good news is coming from Instagram for the advertisers. They can now publish sponsored posts from the users’ accounts through branded content ads. Branded content ads help to understand when a company is sponsoring a post. Instagram brought this feature in the last year mainly for the influencers. T
Snapchat is paying users $1 million / day who are posting stories using the new feature named “Spotlight”. Snapchat is making their investment heavy for the promotion of their new Spotlight feature. As they are going to give $1 million per day for the users who are submitting the best content. Snapc
YouTube is now running ads on the non-monetized channels. But the creators of the channels are not receiving the share from the ad revenue. YouTube creators are opting for a change to the terms and service of the site, saying that ads are going to appear on the channels that haven’t yet opted for th
YouTube has opted for running an experiment to see the chapters automatically getting inserted into the selected videos with the help of machine learning while identifying the automated video segments within each of the clips. The initial step was, rolling out video chapters to all creators in May.
Twitter is going to allow all its iOS and Android users to have the story-like fleets option in their story after its announcement for the expansion of stories for the users in Japan. Now you can create a story on Twitter with the dedicated Stories – sorry- Flees bubbles on the top of the news [&hel
YouTube’s latest update is about its video analytics with insights inside the traffic sources. YouTube analytics are getting updated with the new reports. These are going to reveal how the creators and viewers are finding their videos. The YouTube team explained how the report produces data much cle
We know that a lot has been said about how Google and its Search platform are the best in class and that there is no competition anywhere in terms of the userbase, number of results as well as the quality of results. While we do agree that Google Search is the best right now, it […]
We have always known that the master plan behind acquiring Instagram and then WhatsApp by Facebook to create an ecosystem of platforms that can work with each other and the user would not be able to tell which is which when they use it. However, this was not done earlier because it could have hurt [
One thing we have heard from the US regarding Tiktok is that their future is not at all bright in the country. Earlier, we saw how the US President was trying to place a ban on TikTok in the country but it looks like they have done something even better. The US government has tried […]
Twitter recently reported their earnings report of the quarter which saw the worst of a pandemic that the world has ever seen in decades. This meant that the users spending time on Twitter would have been much higher being at home. This should reflect on the earnings of Twitter as a platform too whi
One thing we all know is that Twitter was hacked just a few days back so it is not the best time to talk about how they are testing new things because their systems have just been breached. However, we are still going to talk about Twitter and their latest test which is regarding their […]
It is known that Twitter has had its fair share of encounters with scammers on the platform who have used the platform for their own benefits and the company has shown promise in fighting against those scams as well. For example, we saw that there were too many accounts which were verified and on th
We have seen that while Google Chrome has been doing all it can to fix the issue of obnoxious cookie tracking as well as the problems of tracking that their users are complaining about, it is also something that publishers should be concerned about. For example, we have seen that a little change can
We reported about the second viral app from creators of Vine which was Byte. We also reported how the app went up on the first week of its launch since the app was created by Vine’s creators which meant that the people knew this app had to be good. However, the problem with Byte was […]
We have seen that imitation is the sincerest form of flattery is a proverb that has been followed by most people in the tech industry for a long time. You must have seen that Instagram copied the Snapchat Stories feature into their own platform and they grew even bigger than Snapchat in a very short
If you are a website owner and using Google Adsense for monetizing the same, you would know that there is a metric known as RPM which is revenue per mille (impressions). This metric tells you the amount of money that you are likely to make for a million impressions on ads placed on your website. [&h
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