Search engine optimization strategies, Google algorithm updates, and how to rank and get found.
677 articles
Google has recently published a short video. It has answered if website themes can affect SEO or not. The video host John Mueller said yes. A website theme will affect a site’s SEO. He has also noted how this can happen. Mueller said it is easy to consider website themes just as a bunch of […
Microsoft Ads had recently announced that they would move to a new feedback platform in October. They are aiming that this platform will help Microsoft to listen and gather better feedback. At the same time, it will help to push the feedback to their engineering teams for action. In the current tool
WordPress.com parent company Automattic took over Jetpack. Jetpack has taken over the acquisition of the popular Social Image Generator. The plugin auto-generates attractive social media images. It is so popular that in seven months, it has gained its acquisition. It will now be integrated as part o
John Mueller of Google confirms that it will still use the original page title for the web pages for its ranking purpose. This will take place even if it gets replaced with SERPs. Mueller answered this during the Google Search Central SEO hangout on Sep 3. A question came to the surface regarding th
An update is rolling out to Google News. It enables Google News to send users directly to the webpage of the publishers rather than directing them to an AMP page. The platform has announced earlier this year that it would start supporting non-AMP content in Google News. It would be a part of the pag
There is a new announcement surfacing over the WordPress parent company. Automattic, the parent company of WordPress.com. Jetpack, Akismet, etc., has recently acquired Frontity. This announcement is stating that this acquisition will benefit open-source WordPress CMS. It will benefit the further goa
Google recently came up with an announcement that it will no longer allow the creation of Expanded Text Ads. It will be in effect from June 2022. This announcement is coming after the transition of the default ad creation type in UI from ETAs to RSAs this year. Advertisers have already started to sp
Google’s John Mueller says that SEOs that use fake Lighthouse scores can’t help their websites to secure any higher rank. For business owners, it is very crucial to be sure about the authenticity of those services that promise to boost the SEO with Lighthouse tricking. Mueller has addressed this poi
Google’s John Mueller explained if Google regarded mobile interstitials as a bad page experience element. John Mueller accepted that everything is the same. But Mueller then implied a way to display interstitials without any adverse quality element influencing the rankings. A mobile interstitial adv
Google is approaching to be more vocal regarding its communication about the updates. Also, it is offering additional advice to its marketers about its latest updates. Google has already finished off with its Link Spam Update on 24th August. Google SearchCentral stated that they would complete this
Google recently came up with the reports that there is a case of data loss in its search console. It took place during the month of August. You may see a significant drop in the reports of your performance. This issue is now affecting Search and Discover data which has been collected on August 23- [
Financial analysts come up to the point of estimation for Google paying Apple an amount that equates to $15 billion. This step is to remain the default search engine provider on Safari. We are already familiar that Google pays for a considerable amount to hold its default search position in Safari.
Search marketer Lily Ray recently tweeted about a casualty from the title tag update of Google. She noted that the clicks are seeing a decline up to the 60000 marks in the past week. However, the site didn’t lose rankings. The average position is staying the same. The conclusion is quite easy that t
Danny Sullivan of Google has confirmed the search engine update. This update is generating the web page titles in its search results. Before this, the titles might change based on query issues. This will no longer happen with their new system. Their new system is producing titles that can work bette
Danny Sullivan of Google is aware of the criticism for the recent page title rewrite update. He suggests a way which can improve the situation. From last week Google is working on replacing the titles in SERPs for selected pages. SEOs believe that Google is working on it to improve the relevance of
Google Ads recently came up with the announcement of impression share data. It can now create custom columns. Google Ads previously allowed average positions that can be included in custom columns. After the sunsetting of the average position as a form of metric in 2019, Google did not replace it as
Google Ads has recently released Google Ads Editor 1.7. It is now including new features like audio ads, easy downloads, and many more. Users can now improve their download speed with the selection of certain parts of campaigns to download. Now, rather than choosing specific campaigns as per the pla
Google is now making relevant changes to its platform to create a very safe space for kids and teens. It has added some new tools which make it clear that Google safeguards minors in the world of the internet. Previously before moving to the virtual world, parents used to follow some strict restrict
WordPress 5.8 is also known as Tatum. It has been named after a legendary jazz pianist. The company launched it on20th July this year. It has come up with almost 300 new features and more improvements. Another announcement came from WordPress on 9th August. It includes examples of some cool things t
In a new video, Google came up with advice on how to check if your site is meeting all the non-CWVs page experience factors. This video is the latest installment for the Getting Started With Page Experience series of Google on YouTube. Google explains that it is now grouping all the ranking factors
WordPress came up with the announcement about the release of Gutenberg 11.2. This one is an incremental update and not a major one. However, it does contain a slight improvement in its performance to the editor. Also, there are numerous bug fixes and feature additions which is making this version a
Someone asked John Mueller if the June and July core algorithm updates have any connection with page speed or not. John Mueller came up with an overview of the core updates. He also talked about how things can be related to the page speed as per the update. The June Core Algorithms Update started ro
John Mueller of Google state that customer reviews are still not the proper parameter for the web search results. This topic came up to the light during the Google Search Central SEO handout on 6th August. The question that came up regarding this topic asks if Google looks at the amount of customers
Google is now removing safe browsing from its criteria sites. Now it needs to meet to offer the benefit from the page experience ranking factor. As a result of this change, Google is now updating its Search Console’s page experience report. It is now adding a more simplified design which is removing
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