Ishita covers e-commerce, social platforms and the tools online sellers use to grow their stores and audiences.
Google has recently updated its Google Search Central Video Best Practices help page. It has further added some additional recommendations which will help Google to find and index embedded videos. It is aiming to make things easier for what Google calls maximum exposure. Google is now showing the vi
Facebook has recently added something new to its library relating to marketing analytics. Facebook now has added to its library a certificate program with the launch of its Marketing Analytics Professional Certification with six courses. With the conjunction of Coursera, this program will teach all
The security researchers of WordPress had recently reported that there is a flaw in the OptinMonster WordPress plugin. It has been found that it is allowing the hackers to upload malicious scripts to perform an attack on the site visitors. Also, it leads to full site takeovers. Any kind of failure t
Google Lighthouse comes to be the top recommendation when it is about measuring performance metrics and Core Web Vitals. Hence, it is natural to assume that it will affect the SEOs. Well, it is wrong. John Mueller has further responded to one of such questions regarding SEO and Google Lighthouse. He
John Mueller of Google has recently answered some questions on SEO during his office hours. He has answered about what to do about this web page for products that are temporarily not in stock. The person who has asked this question wants to know how to balance the concerns for SEO with the user expe
HTTPArchive has published real-world statistics for the performance of Core Web Vitals. The report shows the major CMS platforms, which have shown many commercial and open-source platforms making gains on CWVS. The most dramatic result comes from the proactive initiative. This survey is sitting at t
All the users of Instagram can now share links in their stories. It is a feature that got the previous reservation for the high-follower accounts. This is marking the first time when link sharing is becoming available for everyone on Instagram. If users meet the old criteria of Instagram to share li
During a Google Office-hours hangout, John Mueller has faced a good question on how Google Search Console Impression works on the first page of the search result. The question also asked him why it remains in the scroll format continuously. Continuous scroll or the Infinite scroll comes in the form
The Search Analytics API of Google has its new update with its ability to pull data from the Google new & Discover. Users have waited for a long time to get this feature finally rolling out. Search Console already presents reports on this data. However, it has been absent from the Search Analytics A
During Google’s SEO office-hours hangout, John Mueller came up with a broad definition of what content quality means. His definition further expands to what quality content means. He also discusses how it can help publishers who are facing issues with their content quality. As the SEO industry focus
Facebook Ads Update has come up with a series of important improvements this week. These are having the design to help the advertiser with better measurement and performance. The VP of Facebook, Graham Mudd, said that in advance of the holiday shopping season and the middle of all the digital advert
Microsoft has announced a new partnership with Shopify. It will give the merchants better access to more customers through the Microsoft Channel app in Shopify. It is currently available to the merchants of the USA and Canada. The updated version of the Channel app will enable the advertisers to wor
The highly popular WP cache plugin is quite faster than Jetpack Security, he discovered. However, it has multiple vulnerabilities which could allow an attacker to get complete administrative privileges. The exploits have affected more than a million WordPress installations. The WP Fastest cache come
Businesses on Instagram now will have access to the demographic data about the audience. It shows the engagement with the contents. The breakdown of demographic on Instagram Insights has limitations to users who follow you up. Hence, now you can see all the demographics of all the users to whom you
Google has now updated its requirements for the review of structured data. Failure to follow the review structured data requirement of Google can make the web page ineligible to appear in a rich result in SERPs for the keyword searches. The successful implementation of the review structure data can
Microsoft has recently announced IndexNow. It is a major evolution on how all the search engines can discover and index their content. IndexNow is an open-source one, and it is open to all kinds of participating search engines. As content gets published or updated on a website, IndexNow will notify
John Mueller of Google has answered a question on site migration. He has answered a question about how Google processes a site move which can trigger the “sandbox effect”. Mueller has offered a highly detailed response about how Google deals with site migration. There is simply an old idea from the
Google’s John Mueller, during an office hour hangout, has answered a question about a big site and website authority. Someone asked whether a big site with thousands of indexed pages can influence the perception of site quality or not. He has answered no. He further said that it is not a sign of qua
Formerly, this trait was only accessible in beta for preferred channels with more than 1,000 subscribers. Automated live captions facilitate live streams to show conversation on the screen. The taglines will also be accessible if a recording of the Livestream is accessible as a video on demand or VO
Whether a product price is a ranking factor or not is the question of many. Google’s John Mueller offered his discussion over the product price as a ranking factor and further explained its impact. This topic came up during the Google-SEO office-hours hangout in October. It is a poignant topic that
John Mueller of Google finally came up with the answer about the discrepancy between GSC and Google Analytics in terms of Discover reporting. Muller has explained the reason why this happens, and the reporting for Analytics Discover is different. The difference between the Search Console and Analyti
Google is now rolling out its new filters. The search filters of Google can help us to find out some of the eco-friendliest options. They can use these filters to buy appliances and during the time of planning travel. CEO of Google, Sundar Pichai, has announced several green initiatives. His company
WordPress has finally released its Gutenberg 11.6 Version. It is the latest version of its block-based website editing experience. This new release is coming up with some useful feature enhancements. Also, there is a huge number of bug fixing. One of the most interesting features is its ability to c
Facebook has explained its October outage. Mark Zukerberg has further apologized for this happening that made the service go offline for six hours on Monday, October 4. All of the three properties- Facebook, Instagram, and Whatsapp, were down from 11:40 AM ET Monday. It remained inaccessible until t
New guides and analysis on SEO, e-commerce, domains and AI — every week.