Google has announced a small but helpful change for its Ads platform. This announcement is regarding the Ads report which is handed out for ads running on Google for advertisers.
The search giant has said that they will now add cross-device conversions in the Google Ads report as well. However, this change will be effective from May 1. This means that the reports prior to May 1 will still not have cross-device conversion data.
Along with the announcement, Google has also explained the reason for this change. According to the company, the non-exclusion of cross-device conversion meant that there were inconsistency over different reports.
Because cross-device conversion was mentioned in reports such as
Devices, Assisting Devices, and Device Paths whereas other reports did not have it. This is why all the conversion metrics on Google Ads will now include cross-device conversions as well.
Google still acknowledges that the reports published before May 1, 2019 will still have this inconsistency. From May 1 2019, all the reports including
Conversions total, Conversions Value, Last Click Conversions and more will have cross-device conversion as a metric.
What this means for marketers is that they will now be able to different user behavious across different devices. This will tell marketers how people look and interact with ads on mobile as compared to laptop or desktop.
Here is Google’s official statement on the addition of cross-device conversion data inside Google Ads report:
“If your active date range extends before and after May 1, 2019, your conversion metrics will be based on two different calculations — one calculation for the days prior to May 1, 2019, and another calculation for subsequent days beginning with May 1, 2019.”
With this data not being able inside Google Ads report earlier, marketers had to rely on third-party tools to get estimate of cross-device conversions. You will also be able to see if your conversions are showing a downward trend on specific device and also stop ads on that platform.
Google May Expand Roll Out of Web Stories if More Sites Use Them
The Building Blocks of Effective B2B Web Design
DuckDuckGo Hits New Record: 100 Million Searches Per Day
Google Reportedly Blocking Australian News From Search
TikTok Beats Facebook in Time Spent Per User
Google Confirms a Way to Hide Internal Links
YouTube Analytics Adds ‘First 24 Hours’ Metric
Business12 months ago
Wix launches Editor X, website maker for designers and web agencies
Domains11 months ago
8 best domain flipping platforms
News2 years ago
Google Search Rankings showing early signs of an algorithm update
Internet Marketing2 years ago
Snapchat’s new ‘Multi-Snap’ feature and New Sticker options seen in testing
Domains12 months ago
Domains with .com extension are going to become expensive soon
News1 year ago
Google announces News Publisher Center and changes to approval of News websites
Domains9 months ago
Top 10 sites to buy expired domains in 2020
Business6 months ago
8 Best Digital Marketing Books to Read in 2020