Google is always looking to earn the most revenue out of its Advertising platform. However, Google also has a product which lets publishers earn as well. Although it must be said that Google is not doing a public service, it is great that publishers can earn revenue out of their content. This product is called Google AdSense which lets publishers display ads on their websites or videos to make money out of it.
Now, we know that there are millions of publishers out there who are making handsome money from Google AdSense. Google has now announced that it making changes to one of the Ad Units on Google AdSense. The company is looking to modernize its advertising products. For this reasons, the text-only ad units inside Google AdSense are being retired. This means you can no longer display text-only ad units on your website.
This was notified to publishers by Google in the form of an email:
“We’re moving towards richer ad formats, phasing out text-only and display-only ad units to further improve user experience, and to fully reflect the pool of ads we have in the market.”
With this change, we will also have renamed ad units inside Google AdSense. Previously, there were two ad units named as Text ads only and Display ads only. Now, those ad units will be named as Display ads.
Another change to Ad Units is that all the ad units will be responsive by default from now on. That being said, you can still customize the size of ad units according to your wish but they are not necessary. Google also says that you will not be able to customize ad styles for new ad units.
Instead, all new ad units will have Google-optimized text ad styling. With this change, Google hopes to make ads more appealing to users and thus, increasing revenue for its publishers.
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