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Google says that you can use old content on a new domain

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Old content on new domain

There has been a common belief in the world of SEO that there are a lot of misconceptions which need to be cleared. However, the problem is that we do not get those misconceptions cleared as Google does not have enough time to do so. But we also have the services of John Mueller who has helped hundreds of people with this clarifications by this time. He has single-handedly tried to solve problems and doubts of people. In this way, there have been some false beliefs that were cleared too.

Talking about the same, there was a belief that Google would not like if you use old content on a new domain. Basically, what we are saying is that SEOs would advise you to not use a fresh domain on an older website. This is generally done when the old domain got penalized, expired, lost or any other reason. Therefore, if a website had older content then website owners would delete the older content instead of bringing it to a new domain.

However, Google’s John Mueller now says that it is okay to bring old content to a new domain. He also adds that Google will index the older content and understand the context without penalizing the domain. This answer was given on a question by someone who saw a new site having content from a decade ago.

He also adds in a follow-up tweet that the older content does not need redirection as well. He says that you can publish the older backdated content as it is and Google will take it into account. This means that it is fine if you have a website which needs to be transferred and you have a lot of old content which might be worth gold to you. Instead of deleting, you can just transfer it too.

I am Abhishek Jariwala, Editor at Flipweb.org. You can also find my articles here on topics related to Digital Marketing, Domaining and SEO. Outside Blogging, I have a keen interest in watching Cricket or F1 in the free time or on Sundays. For any queries or issues related to articles or our website, get in touch with me at: [email protected]

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