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Google Beta Tests New “Curbside Feature” in local inventory ads to help during COVID-19



During COVID times, it is getting harder for businesses and customers to interact with each other. Thus, in response to this pandemic, Google has launched a beta test noting “curbside pickup” in local inventory ads to help local shoppers with the products they need and promote safer fulfillment options, like an in-store and curbside pickup.

This also empowers the local retailers so they can keep going with their business. As of now, this update entails only essential products from brick-and-mortar retailers that allows a safer and contactless movement of inventory.

As of now, local inventory ads have been launched in Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, Norway, Sweden, Switzerland, the UK, and the U.S.

Here’s how Curbside Pickup Indicator Looks Like

The ‘curbside pickup badge’ that appears above the photo shows the products available for store pickup.

Google Ads Beta Testing Curbside Feature Pickup in Shopping

The local inventory ads curbside pickup badge is currently in beta and available to advertisers who have completed the onboarding for store pickup. In order to include curbside pickup in your ads, the seller needs to reach out to Google’s team using this form.

Further, businesses can still let the customers whether the store offers pickup, delivery, or curbside pickup using their GoogleMyBusiness profile that appears on Search and Maps. This feature is available globally.

Google Ads Beta Testing Curbside Feature Pickup in Shopping

To summarize, the local inventory ads allow retailers to specifically note if the item in the ad is available at the store. This is useful to coordinate with merchants for inventory verification.

An internet marketer, guitarist, and Co-founder of Flipweb. Reach out at for any queries!

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