As of now, local inventory ads have been launched in Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, Norway, Sweden, Switzerland, the UK, and the U.S.
Here’s how Curbside Pickup Indicator Looks Like
The ‘curbside pickup badge’ that appears above the photo shows the products available for store pickup.
The local inventory ads curbside pickup badge is currently in beta and available to advertisers who have completed the onboarding for store pickup. In order to include curbside pickup in your ads, the seller needs to reach out to Google’s team using this form.
Further, businesses can still let the customers whether the store offers pickup, delivery, or curbside pickup using their GoogleMyBusiness profile that appears on Search and Maps. This feature is available globally.
To summarize, the local inventory ads allow retailers to specifically note if the item in the ad is available at the store. This is useful to coordinate with merchants for inventory verification.