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Google removes 7 million fake business profiles



business profiles

A recent report from Google talks about how it keeps Maps information reliable. It revealed that it prevented tens of millions of fake business profiles from the creation. It also disabled over a million user accounts belonging to “bad actors.”

This is to verify the legitimacy of information in Google Business Profiles and Google Maps. This is increasingly challenging due to the increasing number of contributions.

Google receives 20 million contributions every day from people using Maps. It serves a great deal to the contributing factors.

This includes updated business hours, contact information, photos, and reviews. Google makes use of a combination of machine learning and human operators. This is to identify content in Maps and Business Profiles that’s fraudulent or abusive.

People will contribute 30% more businesses in 2021 compared to 2020. However, less than % got considered fraudulent or abusive. Google catches malicious content before it goes live in Search and Maps.

Google blocked over 100 million abusive edits from going live. It removed seven million fake Business Profiles. Meanwhile, it received 630K reports of fake Business Profiles. These concerns mark the pathways for fake accounts.

In response, it stopped 12 million attempts to create fake business Profiles. It also stopped eight million attempts to claim Business Profiles.

It disabled over one million user accounts. This is due to policy-violating activity, such as online vandalism or fraud. To drop this, it put protections on over 100K businesses. This was after Google detected suspicious activity and abuse attempts. It removed 95 million policy-violating reviews.

It also took down over one million reviews that got directly reported. Also, it removed over 190 million photos and five million videos. This was for low quality or violated content policies. Google continues to keep its commitment. This is to ensure that Google Maps & Business Profile information is reliable.

If any user notices any fraudulent information contributed, one can easily make a report.

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