Google has now released the October 2023 Spam update

We have been saying that there is something going on at Google that we are not aware of and this is related to how the company is releasing a search algorithm update after another in a bid to improve the search results. While we don’t have an answer to that, we do know that one thing is clear. Google is currently on a spree to release one update after another and the company is trying to salvage all that lull period in the last six months. You must be aware that August 2023 Core Update was released in late August. After that, September 2023 Helpful Content update was released and now they have released the October 2023 Spam Update which means that we will have three updates in three months back-to-back.

It is also worth noting that Google has been slightly specific this time about the Spam update as it said that “We’re releasing an update to our spam detections systems today that will improve our coverage in many languages and spam types. This spam update aims to clean up several types of spam that our community members reported in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages. We expect this to reduce the visible spam in search results, particularly when it comes to cloaking, hacked, auto-generated, and scraped spam. The update will take a few weeks to roll out”. It is worth noting that while English is not mentioned, it is definitely one of the languages for which this update will be released.

We are also not saying that this update is not needed because it is highly needed. In fact, the spam in Google Search after the release of tools such as ChatGPT has increased to an all-new level and they have to do something regarding that. However, releasing an update after another tells you that there is something Google is trying to fix and corrective measures will also be taken. We are also hoping that Google reverses the spam it included with the September 2023 update by downgrading genuine sites and bringing UGC sites up but we can only hope and see how it goes.