YouTube is booming these days due to COVID-19. There has been an astronomical rise in content consumption and is to remain consistent until this pandemic is over and the consumers can move out from their houses.
YouTube too has been noticing the rise and shift in the behavior of its users and thus has come out with a way to tap into this opportunity by letting advertisers and marketers giving an option to show ads as per the YouTube streaming on TVs.
Earlier too, there was a huge number of users watching YouTube videos on their televisions. Now, YouTube’s TV-connected viewing has gone way beyond what was earlier.
As per YouTube, “We see different user behavior when people engage with YouTube on the TV screen–it’s often enjoyed with others, unlike the more individual experience on the mobile device. In a recent custom Nielsen study commissioned by Google, we found that 26 percent of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22 percent on linear TV.”
Further, YouTube states that they’re continuing to evolve to help advertisers better reach their customers where they are. Last year, they launched YouTube Masthead on TV screens. This year YouTube plans to bring more format flexibility to the streaming by introducing the popular skippable ad format for content that is casted onto the TV screen.
The influx in the YouTube viewership will certainly benefit advertisers amid this crisis. Not only that, but it will also help to understand the behavior of the consumers with this transition. Let us know your thoughts!
Google’s soft 404s detection may cause traffic losses
Mueller suggests avoiding blocking Googlebot
How amoCRM can boost your messenger-based sales
List of end user domain name sales at Sedo
Mueller confirms updating time and date doesn’t provide a good search engine algorithm
Google introduces two improvisations for Search Console Reports
Microsoft Ads to introduce brand new features
Domains1 year ago
8 best domain flipping platforms
Business1 year ago
Wix launches Editor X, website maker for designers and web agencies
News2 years ago
Google Search Rankings showing early signs of an algorithm update
Internet Marketing2 years ago
Snapchat’s new ‘Multi-Snap’ feature and New Sticker options seen in testing
Domains1 year ago
Domains with .com extension are going to become expensive soon
Domains12 months ago
Top 10 sites to buy expired domains in 2020
Business9 months ago
8 Best Digital Marketing Books to Read in 2020
News1 year ago
Google announces News Publisher Center and changes to approval of News websites