Facebook introduces certification program for marketing analytics

Facebook has recently added something new to its library relating to marketing analytics. Facebook now has added to its library a certificate program with the launch of its Marketing Analytics Professional Certification with six courses.

With the conjunction of Coursera, this program will teach all the necessary skills to succeed on the ground of marketing analytics.

As per the data of the US Bureau of Labor Statistics, the demand for marketing analytics can grow up to 96000 job openings every year.

Anyone who has an interest in this career can pursue this program after enrolling. There is no need for any prior experience.

Facebook says this course will further teach people what they need to know to become a valuable candidate for a job. At the end of the program, the attendees will earn Coursera and Facebook Marketing Science Professional Certification.

Facebook is now all set to offer its professional certificate through Coursera. Those who have an existing subscription at Coursera can enroll further with no additional charges.

Non-members can now try this program for free for at least 7 days. After that, they will need to pay for a monthly subscription. It is unlikely that anyone will be able to complete the entire program within the trial period. Facebook estimates that the program will take 80 hours to finish.

The program is coming up to make you an em pliable marketing analytic. However, the trial period must be of enough time to let people decide whether it is worth paying for the course or not.

The program comes with six courses. The course will teach you how to apply all the basic marketing principles and must make decisions based on data. It will teach how to apply the OSEMN data analysis framework to approach all the common questions. Attendees can learn how to collect, manage and evaluate the marketing data with Tableau,. They will also learn the use of analytics tools like SQL, Python to analyze data.

People can also learn the design experiments and the test hypotheses for the evolution of advertising. Also, they can learn how to use Facebook Ads Manager to test the effectiveness of the results.