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Search engine optimization strategies, Google algorithm updates, and how to rank and get found.

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SEO

301 redirects should be kept in position for one year

Google announces it should keep 301 redirects in position for at least one year. Google made this decision to ensure the modifications are accepted permanently. However, Google replies how long they should keep 301 redirects in position after a site shifting. It says one year is the minimum suggeste

Ishita · December 3, 2021
SEO

Google Ads Performance planner updated with 4 new features

The 4 new updates to Google Ads Performance Planner include additional data. It also encompasses the capacity to forecast further movements at once. Google’s Performance Planner device for Google Ads is obtaining four updates. These updates enable users to policy several campaigns, make attentive mo

Ishita · December 2, 2021
SEO

Final switch date to mobile-first index not set yet, says Google

Since the time of the announcement of its arrival, the mobile-first index has been in the news every now and then. Google earlier had set a deadline for complete conversion. But recently, they have announced that there is no deadline for the ultimate switchovers to a mobile-first index. The primary

Ishita · November 29, 2021
SEO

Google confirms a rare Algo Bug, sites in limbo state

The webmaster trends analyst at Google, John Mueller, threw some light on the algorithm followed by Google to restore the ranking of a website. In this case, a website already ranked on Google is deleted and brought back. Google needs to re-rank the website. Mueller shared the concept of Algo Bug du

Ishita · November 29, 2021
SEO

WordPress 5.9 launch postponed until 2022

WordPress recently announced the delay in the release of its third major version, WordPress 5.9. This version was scheduled to release in 2021. However, its launch has now been postponed to January 25, 2022. The core contributors have declared the cause for the delay to be a significant backlog in t

Ishita · November 26, 2021
SEO

Google Ads App comes up with 3 new traits

Google Ads remodels its mobile application with the latest forms. It will enable marketers to control march performance and make modifications to their mobile phone devices. The new edition of the Google Ads app for iOS and Android has the latest features. It will also bring its functionality nearer

Ishita · November 25, 2021
SEO

Data breach intrusions at 6 more web hosts

While web hosts are trending in big-time nowadays, they have always run the risk of a dreadful data breach. Such breaches can not only put the web hosts at stake but can also tamper with data to invite dire consequences. In recent days, GoDaddy, one of the most popular web hosts, has fallen victim t

Ishita · November 24, 2021
SEO

Republished reviews not worthy for rich search results

Google will not provide enhanced search outcomes for reviews that are previously republished from another source. It not even works, though they possess structured Schema markup. To visualize review snippets in search results for a website, one has to submit reviews directly to the web page. Collect

Ishita · November 23, 2021
SEO

Google explains when to use Rel Canonical or Noindex

An audience in a Google SEO office-hours hangout requested Google’s John Muller to present an idea on how and when to choose between Rel Canonical or Noindex … or both. He suggested and explained that both can be useful if used with proper strategy. Basically, the Noindex Meta tag is a directive. It

Ishita · November 22, 2021
SEO

YouTube co-founder not in favor of removing dislikes

Jawed Karim, the YouTube co-founder, is against the decision of the company to remove the dislikes from every video. He ensures that it is not good for all the creators. Jawed Karim showcased his ideas on the platform itself, but in an unexpected way. He did not upload any new video, and instead, Ja

Ishita · November 20, 2021
SEO

Twitter planning to drop support for AMP

Is Twitter going to cancel AMP? Twitter announces it plans to drop backing for the Google-backed layout by the end of 2021. In a new creator document about AMP pages, Twitter notes it is going to cancel the layout. An SEO called Christian Oliveira noticed the new document. Twitter user David Esteve

Ishita · November 19, 2021
SEO

Google updates some SERPs with converted outcomes

Google amplified documentation for what seems to be a modern feature dubbed Translated Results. SERPs with the translated result is a trait that will automatically rank and translate web pages. And then release the snippet and title in the converted language. Google has previously rated the subject

Ishita · November 18, 2021
SEO

Google rolls out new local search features

Keeping in mind about a number of searchers who are now looking more and more for the queries such as: “news near me” or “information close to me”, Google is going to unveil a number of new features for the local search results. Google is also launching some brand new tools for journalists. Google h

Ishita · November 17, 2021
SEO

Regular websites still rank better than Progressive Web Apps

The statement presented by John Mueller of Google is that the Progressive Web Apps (PWAs) do not, by default, rank any better in search results than the regular websites. During the Google Search Central SEO office-hours hangout held on the 12th November 2021, this topic came under discussion. Howev

Ishita · November 16, 2021
SEO

Google says, bold text can facilitate SEO

According to John Mueller from Google, the vital pieces of the texts can be bold to make things easier for Google to understand the content, and eventually, a bold text will improve the SEO of a webpage. He stated this on 12th November 2021 during the Google Search Central SEO office-hour hangout. Q

Ishita · November 15, 2021
SEO

Google Spam update finally rolls out globally

Google Spam update has already finished up with its rolling out in search results globally. The company has confirmed this in a tweet. There are not yet any exact details about the update. But Google is regularly rolling out its spam updates for maintaining the quality of the search results. Google

Ishita · November 13, 2021
SEO

Google says a 30-page site can’t be termed authoritative

Building authority with Google requires more than just a simple publishing site with 30 pages. An authoritative site requires more effort, according to John Mueller. Mueller has said this in response to a Reddit thread that asked him why a new article for an authoritative site is not getting indexed

Ishita · November 12, 2021
SEO

Google highlights on enabling Key Moments Snippets in Google search

The Key Moments Snippets in Google Search allow the users to jump onto the specific part of a video that seems interesting. The latest installment of Google’s Lightning Talks series on YouTube is going much deeper to allow the key moments. It is now breaking down a variety of ways that you can enabl

Ishita · November 10, 2021
SEO

SEO fixes the issue of crawled currently not indexed

A technical SEO has recently published a case study on how he has solved problems regarding crawled currently not indexed. However, the solution he has found may not be universal to others who are also experiencing this problem. However, his method of identifying this problem and solving it offers a

Ishita · November 6, 2021
SEO

Jetpack get hands on Security company WPScan

Jetpack is a division of the Commercial arm of WordPress, Automatic. It has recently been announced that it is taking over the most popular WPScan WordPress security suite company. WPScan offers resources that enable WordPress and the ecosystem of WordPress security to further fight back against var

Ishita · November 5, 2021
SEO

Google offers best practices for embedded videos

Google has recently updated its Google Search Central Video Best Practices help page. It has further added some additional recommendations which will help Google to find and index embedded videos. It is aiming to make things easier for what Google calls maximum exposure. Google is now showing the vi

Ishita · November 3, 2021
SEO

OptinMonster vulnerability hampers 1M+ sites

The security researchers of WordPress had recently reported that there is a flaw in the OptinMonster WordPress plugin. It has been found that it is allowing the hackers to upload malicious scripts to perform an attack on the site visitors. Also, it leads to full site takeovers. Any kind of failure t

Ishita · November 1, 2021
SEO

Mueller explains whether Google Lighthouse affects SEO or not

Google Lighthouse comes to be the top recommendation when it is about measuring performance metrics and Core Web Vitals. Hence, it is natural to assume that it will affect the SEOs. Well, it is wrong. John Mueller has further responded to one of such questions regarding SEO and Google Lighthouse. He

Ishita · October 30, 2021
SEO

Google shares SEO tips for temporarily out-of-stock product pages

John Mueller of Google has recently answered some questions on SEO during his office hours. He has answered about what to do about this web page for products that are temporarily not in stock. The person who has asked this question wants to know how to balance the concerns for SEO with the user expe

Ishita · October 29, 2021

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