Good news is coming from Instagram for the advertisers. They can now publish sponsored posts from the users’ accounts through branded content ads.
Branded content ads help to understand when a company is sponsoring a post. Instagram brought this feature in the last year mainly for the influencers. The ads are quite similar to organic posts. But there is an additional tag, “Paid partnership with (brand name).”
To create these ads, the brand has to coordinate with the influencer. Influencer publishes the posts as an organic post from their account first. Then the brand goes to that post to promote the post as an ad.
Now, Instagram declares to give more flexibility to the brands. Advertisers can publish branded content ads without the organic post from the influencer side. “Now the brands have more flexibility with fewer constraints when they want to run branded content ads,” Instagram says in an announcement.
Now advertisers have to follow three steps to publish their ad. The creator’s approval is the most important. So, brands have to send a request for ad creation access. They have to follow this path, Settings> Business> Branded Content> Request> Ad Creation Access. In this section, advertisers can type the user’s name to send the request.
When they send the request, users can see it in the activity tab with other notifications. After the users click on that notification, it will take them to a new screen. To establish a partnership with the brand, they have to approve the request.
After these steps, advertisers can submit the ad for approval. Users will get a notification when the advertisers submit the ad. They have to review the ad and approve it. When they approve the request, the ad will be available in their account. If the creator is not satisfied with the ad, they can hit the option “Decline”.
YouTube Analytics Adds ‘First 24 Hours’ Metric
59% of US Adults Do Not Trust News on Social Media
Parler.com Transfers to Epik
Understanding Namecheap’s domain registration data report
Domain Name Wholesale Exchange switches to subscription model
DOTGOV Online Trust in Government Act will help local governments transition to .Gov.
5 Reasons You Need to Reconsider Your Business Structure
Business11 months ago
Wix launches Editor X, website maker for designers and web agencies
Domains11 months ago
8 best domain flipping platforms
News2 years ago
Google Search Rankings showing early signs of an algorithm update
Domains11 months ago
Domains with .com extension are going to become expensive soon
Internet Marketing2 years ago
Snapchat’s new ‘Multi-Snap’ feature and New Sticker options seen in testing
News1 year ago
Google announces News Publisher Center and changes to approval of News websites
Business6 months ago
8 Best Digital Marketing Books to Read in 2020
Domains9 months ago
Top 10 sites to buy expired domains in 2020