Google recently announced AI updates and how they will impact on the ranking of sites in the search results. It claims where some changes might impact 7% of searches; others can reach up to 10%. Also, the change in how BERT is being used impacts almost 100% of searches. Some of these changes are to be introduced by the end of the year. While many already made its presence in the search results. Along with that, many algorithm improvements are disclosed, which are predicted to arouse more diversity.
The major reveal about this upgraded AI is that Google is employing BERT in every search query. With its natural language processing pre-training technique helps Google understating words depending on the surrounding words. As Google said, “Today, we’re excited to share that BERT is now used in almost every query in English, helping you get higher quality results for your questions.”
Similarly, it announced other factors like the ‘New Spelling Algorithm’ that aims to help Google with understanding misspelled words. ‘Passages Index’ is another crucial change that will help to surface pages where the answer to the queries lies. As per Google, it will impact 7% of search queries. Then there is ‘Subtopics’, impact how search queries for general and broad search phrases are marked. Optimizing for specific subtopics will also benefit online businesses to rank for the higher traffic subtopic.
Apart from these, ‘video change’ will also affect 10% of searches that represent a major change to SEO. It is kind of similar to the ‘Passages Algorithm’ except for the videos. It will impact video production & SERPs that will make the videos easy to understand. And the last thing Google announced is ‘Data Sets’ in search. The upgraded AI is said to impact sites that rely on ranking for statistical information and sites selling statistical reports. Also, it provides the ability to research and discover the topic more deeply.
To conclude, all the above changes aim to impact (especially the 7% ones) SEO will bring more competition more than ever. Just like, John Mueller, in his recent statements, warned about the upcoming difficulties in SEO based on the ongoing changes.
Google’s new update on the Search Console Crawl Stats Report
YouTube starts their experimentation on the automated video chapters to improve the navigation
Twitter is going to launch story-like Fleets for its users
YouTube Analytics comes with reports on the traffic sources
Google Ads is working on the Insights page to make business easier
Microsoft Bing shows up with the Green Secure Label to their search results
6 Step Guide for an Effective Online Onboarding Process
Business10 months ago
Wix launches Editor X, website maker for designers and web agencies
Domains9 months ago
8 best domain flipping platforms
News1 year ago
Google Search Rankings showing early signs of an algorithm update
Domains10 months ago
Domains with .com extension are going to become expensive soon
Internet Marketing1 year ago
Snapchat’s new ‘Multi-Snap’ feature and New Sticker options seen in testing
News12 months ago
Google announces News Publisher Center and changes to approval of News websites
Business4 months ago
8 Best Digital Marketing Books to Read in 2020
News1 year ago
DailyMail admits losing 50% traffic after Google June 2019 Core Update