Google Ads rolling out new advertiser pages for better transparency

Google has recently announced that it will roll out its advertiser pages. It will allow users to learn better about advertisers before they visit their site or make any purchases.

The new advertiser pages will include an enhanced ad disclosure for the advertisers. The disclosure will come to the surface upon a complete verification.

These features are quite similar to the content that users can see when they click on “Why Am I seeing this Ad?” on Facebook.

Upon clicking on “About this Ad,” users can see various important things. It will show them why they see this ad content. At the same time, they will get information on the brand name and location of the advertiser. They can even view additional ads from the advertiser over the past 30 days.

Users can also click on the “stop seeing this ad” button to mute the ads from the advertisers in which they do not have any interest; they can also report the ads if they believe that it is violating the policies. They can do it all from the Advertiser page.

It aims to offer more information to help in differentiating the credible advertiser present in the ecosystem. At the same time, they will limit the ability of the bad actors who misrepresent themselves.

Google has been working on improving its ads transparency for a long time now. It continuously cracks down on the various behaviors related to policy breaking.

The product manager of Ads Privacy & Safety at Google, Mojdeh Tomisch, said that the enhanced and disclosure would help to create a clear and more intuitive experience for users. More than 30 million users interact with their ads transparency and control their menus every day. “About this ad” has received positive feedback with its more streamlined experience.

He further noted that users engage more with ads transparency and control tools on YouTube more than on any other Google product. Hence it will roll out to search in the upcoming months.

Advertiser pages are about to launch in the coming months to advertisers in the USA. It will roll out to other countries in 2022.