The latest updates across search, tech, AI and the online business world.
179 articles
The recent announcement by Google’s John Chen on Google ads update for the better help of the marketers and advertisers. Understanding the specific touchpoints of the ideal buyers helps in deciding the success of your Google Ad campaigns. Being referred to as the “attribution,” this shows how Google
The latest confirmation on Google’s way of indexing the passages of a page and what it means to SEO by Google itself on Twitter is the new talk of the town. The tweet says, “this change doesn’t mean we’re indexing individual passages independently of pages. We’re still indexing pages and considering
Facebook initiates two new proceedings against companies working as peddlers of fake engagement and likes on social platforms. There are even sites considered as fake engagement marketplace. And anyone here can pay to escalate their social media presence artificially. Putting more light on it, Faceb
The new global marketing trends report for 2021 from Deloitte insights has focused on 2 surveys. The first survey shows almost 2500 adult consumers of Asia, the Middle East, North America, and Europe. The second survey is based on over 400 C-suite executives, including the CMOs of the US based globa
Google recently announced AI updates and how they will impact on the ranking of sites in the search results. It claims where some changes might impact 7% of searches; others can reach up to 10%. Also, the change in how BERT is being used impacts almost 100% of searches. Some of these changes are to
Microsoft bing has finally announced the re-launch of its new web analytic tool. They have named it bing site explorer. Many are deluded that this is a brand new web analytic tool by bing, whereas this is only a refurbished version of it. Although a refurbished version of the previous one, this vers
Google’s John Mueller shared his views on future predictions of SEO. He opines that SEO will keep getting competitive as the bigger companies are upgrading. And it is going to directly impact the older and smaller e-commerce businesses already troubled by the competition. However, Mueller claims tha
LinkedIn Ads experts on the Marketing O’Talk podcast revealed certain CPC cost lowering tactics. Also, they highlighted the importance of targeting opportunities for B2B and more. They have discussed further with tips, strategies for the more growth of opportunities in the field of advertisement in
Martin Splitt has just shared the actual look of SEO that should be used for working with single-page apps in his latest Google Lightning Talks video. The single-page apps are known for their dependency on JavaScript. From creating the HTML to the loading of content, JavaScript is required to let th
While all of us know that the plan of Facebook and its founder Mark Zuckerberg is to integrate all their platforms into one which includes Messenger, Instagram, WhatsApp and Facebook itself, it is also worth noting that the plan is already coming into action. One thing to note is the announcement fr
Google’s Chrome development team on Thursday (8/22) announced a new way to enhance privacy on the web, the so-called “Privacy Sandbox”. Surprisingly, this new technology can be benefited for both of the community. Publishers and advertisers can target users’ preferences but don’t infringe users’ pri
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