Google confirms November 2021 local search update

Google confirms transformations to the newly launched local search algorithm, which it’s naming the November 2021 local search results. It will launch at the end of November and end on December 8. This modification included a “rebalancing” of ranking traits Google deems when creating search results.

This modification officially implies the November 2021 local search result. Even so, the users won’t possibly feel the modifications until the early week of December. Google’s recommendation regarding this change is to proceed following local SEO finest methods. The methods links to the tweet embedded above.

Remember the weight of every ranking trait named in Google’s assistance guide is differently offset. The ranking traits for Google’s local search updates are Relevance, Distance, and Prominence. The first factor is Relevance. This is how sufficiently a local Business Profile fits what someone is looking for.

The second trait is distance. This is how far every potential search update is from the location term utilized in a search. Another update is prominence. With this update, you can know a business better. Google never provides precise factors regarding the weight of every ranking factor. So possibly the decent way to react to this change is to rebalance your actions.

For instance, you had more concentration on optimizing for applicability by strengthening your Google Business Profile with data. Then probably, this is the time to concentrate more on the significance of your industry. November was a momentous month in SEO, with a volume of Google algorithm shakeups.

Nonetheless, the feature needs to be fairly easy to specify if you had the impact by the November 2021 local search update. A local search change would only affect the scale of your Google Business Profile in the local pack. If the scale of your industry profile is intact, the possibilities are good; you had no negative impact by these modifications.