How to Value a Website Before You Buy or Sell It
A clear framework for valuing a website or online business — from profit multiples to the risk factors that push a valuation up or down.
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Kewei Lin
Founder & Editor-in-Chief
Kewei Lin is the founder of FlipWeb and a long-time operator in digital assets — websites, domains, e-commerce and online business brokerage. He writes about how online businesses are built, valued and transferred, and oversees editorial standards across the site.
How amoCRM can boost your messenger-based sales
The COVID-19 pandemic and lockdown have impacted (still impacting) the small businesses that were dependent upon personal connections. Fortunately, messaging apps like Facebook, WhatsApp, Telegram, and more are a powerful way to connect with potential customers and keep sales going while not meeting
WordPress 5.4 update will bring lazy-loading for all images
One of the big things announced by WordPress is that the latest update which will be WordPress 5.4 will bring a key feature. This new feature will be lazy-loading images by default for every image. Now, those of you who are developers will know what lazy-loading is but we believe that many would not
Elementor, the famous WordPress website builder, just crossed 3 Million websites
You must have seen that there are different kinds of websites on the internet. There are sites which do not update frequently or at all and they are called static websites. These are websites that have information which is not likely to change. However, the type of websites that are seen on 95% of t
How to register for Amazon Affiliate program
One thing that every site owner has to think of at some point in time is the source of their revenue. We know that there are website owners who have their blogs just for hobby purposes. In most of those cases, they are already having a day job and they do blogging for fun. However, […]
How to select the best hosting provider for your website
If you have ever set up a website, you would know that the biggest pain points in this process is selecting the best hosting provider for your site. Now, there are tons of hosting providers available in the market and it is a tedious task to select one out of them. However, there are a […]
How to perform keyword research for your website
If you have been following the world of SEO from some time now, you would know that there are a lot of myths in this industry. People who have just started their website believe those myths and they often fail due to this. Later, they also think that what they were told is all fake […]
How to submit your website’s sitemap to Google Search Console
We have seen that a lot of people are extremely advanced in their understanding of the SEO industry and how things are done. People even understand how Google Search works very well and they can predict if things are going wrong. However, this is true for a small part of users as not everyone is [&h
You don’t need to do special SEO for dark mode on your website
We have seen that the trends keep on changing in the SEO industry. We earlier saw that not much emphasis was laid on how the website looks and feels but how it operates it. Now, all the factors are taken into account and if your website works great but it is old then people are […]
Google does not have an EAT score for any website on the internet
We are talking every day about the PubCon conference regarding publishers that is taking place at the moment. Now, there are a lot of doubts and questions that the publishers might have and they are being solved by Google. At this conference, we know that Gary Illyes from Google is present and he is
Instagram’s direct messaging feature will soon come to its desktop site
We have seen that Facebook brings a lot of new features to its desktop websites and launches a whole bunch of apps. One recent app which was launched by Facebook was the Threads app which is a personal messaging app for Instagram. This is similar to Snapchat where you can chat with your close friend
Google says that optimizing for RankBrain is same as optimizing for users
If you have been following the SEO industry for a while, you would have become aware of certain terms such as optimizing, ranking etc. Now, the keyword optimizing a website means that you are making the website suitable for a particular purpose. If you hear someone say that they have optimized their
Google says emailing Google support for SEO support never works
If you are someone who is looking for SEO advice, Google is the first place where you would go. Unless and until you have someone who has a solid knowledge of SEO whom you can contact directly. However, it is still the best to re-verify what you have learnt by checking on Google once. However, [&hel
You might be outranked by your Syndication partners if they don’t use Canonical Tag
We recently reported that Google News has announced sweeping changes to its platforms. Now, the platform is not changing or shutting down or getting renamed. Rather, the content that is shown on the platform will go through a change. Basically, Google has announced that they will be giving priority
You can now report offensive images in Google Web Search Results
At this point in time, you must have noted that Google is one of the best search engines if not the best. One of the big reasons why this is the case is because Google offers a various different type of search results. If you want to read the news, you can go to the […]
Google AdSense shows a “Earnings At Risk” warning for missing ads.txt file
We have seen that the dominance of Google AdSense has grown so much in the markets lately because the revenue stream that it offers. Basically, for those who don’t know about Google AdSense then it is the platform where you get your revenue from regarding the ads you show on your content. You get yo
How to participate in GoDaddy auctions
We all know that domains are very useful and essential when you want to build a brand for yourself which may be personal as well as professional. But did you know that there is a business related to domains as well? Yes, the business we are talking about is called Domain Investing. And people hold [
Headings don’t matter when it comes to ranking says Google
One of the best things that have happened to the SEO community is the clarifications that we get from John Mueller straight out of Google. While we know that Google cannot come out and clear everyone’s doubts, John is there for that purpose. Now, one of the things that people have been asking the mo
Google says it will crack down on invalid ad clicks on its AdSense platform
Google, as we all know, is taking more and more steps right now to counter fake views, bots and spam. These actions are taken by the company all across their services. This also applies to YouTube, Google Search and other services as well. Now, you must be aware that the main business model for Goog
The fastest-growing ad format in retail is paid search according to a report
We had seen that retailers were not at all interested in going online. This was because they feared that the online portals would kill their sales. It was also the case in the initial days when Amazon and other retailers were operating online. However, the market has stabilized now and there is enou
Owners of accounts that have not switched to automatic bidding mailed by Google Ads
We have seen many instances where companies contact customers. However, here is an example where a company is making direct contact with the customers rather than talking to a third-party about it. This incident is regarding Google Ads mailing owners of the account to tell them that their accounts h
Google says adding alt text is important while linking to images
Google’s John Mueller did a hangouts session as he does quite regularly at Google. Same as every time he does a session, we got quite some interesting things and revelations about search. During this session, someone asked him a question about regular links compared to image links. The question was
Facebook files lawsuit against two Asian developers for ’click injection fraud’
We know that ads have taken over almost all of the social media platforms right now. This also gives you the value of your content because this is what has led people to take this as a profession rather than a hobby. We can take examples of platforms like YouTube, Facebook advertising as well as [&h
SEO community responds to Google saying no-following all links is not lazy
We have seen that there are things where the SEO community and Google does not agree. By Google, we mean to say John Mueller who posts the majority of answers on Google’s behalf. Recently, John commented on a question on no-follow links. He was asked if there is any advantage or disadvantage of maki