Kewei Lin is the founder of FlipWeb and a long-time operator in digital assets — websites, domains, e-commerce and online business brokerage. He writes about how online businesses are built, valued and transferred, and oversees editorial standards across the site.
We have seen that a lot of people are extremely advanced in their understanding of the SEO industry and how things are done. People even understand how Google Search works very well and they can predict if things are going wrong. However, this is true for a small part of users as not everyone is [&h
We have seen that the trends keep on changing in the SEO industry. We earlier saw that not much emphasis was laid on how the website looks and feels but how it operates it. Now, all the factors are taken into account and if your website works great but it is old then people are […]
We are talking every day about the PubCon conference regarding publishers that is taking place at the moment. Now, there are a lot of doubts and questions that the publishers might have and they are being solved by Google. At this conference, we know that Gary Illyes from Google is present and he is
We have seen that Facebook brings a lot of new features to its desktop websites and launches a whole bunch of apps. One recent app which was launched by Facebook was the Threads app which is a personal messaging app for Instagram. This is similar to Snapchat where you can chat with your close friend
If you have been following the SEO industry for a while, you would have become aware of certain terms such as optimizing, ranking etc. Now, the keyword optimizing a website means that you are making the website suitable for a particular purpose. If you hear someone say that they have optimized their
If you are someone who is looking for SEO advice, Google is the first place where you would go. Unless and until you have someone who has a solid knowledge of SEO whom you can contact directly. However, it is still the best to re-verify what you have learnt by checking on Google once. However, [&hel
We recently reported that Google News has announced sweeping changes to its platforms. Now, the platform is not changing or shutting down or getting renamed. Rather, the content that is shown on the platform will go through a change. Basically, Google has announced that they will be giving priority
At this point in time, you must have noted that Google is one of the best search engines if not the best. One of the big reasons why this is the case is because Google offers a various different type of search results. If you want to read the news, you can go to the […]
We have seen that the dominance of Google AdSense has grown so much in the markets lately because the revenue stream that it offers. Basically, for those who don’t know about Google AdSense then it is the platform where you get your revenue from regarding the ads you show on your content. You get yo
We all know that domains are very useful and essential when you want to build a brand for yourself which may be personal as well as professional. But did you know that there is a business related to domains as well? Yes, the business we are talking about is called Domain Investing. And people hold [
One of the best things that have happened to the SEO community is the clarifications that we get from John Mueller straight out of Google. While we know that Google cannot come out and clear everyone’s doubts, John is there for that purpose. Now, one of the things that people have been asking the mo
Google, as we all know, is taking more and more steps right now to counter fake views, bots and spam. These actions are taken by the company all across their services. This also applies to YouTube, Google Search and other services as well. Now, you must be aware that the main business model for Goog
We had seen that retailers were not at all interested in going online. This was because they feared that the online portals would kill their sales. It was also the case in the initial days when Amazon and other retailers were operating online. However, the market has stabilized now and there is enou
We have seen many instances where companies contact customers. However, here is an example where a company is making direct contact with the customers rather than talking to a third-party about it. This incident is regarding Google Ads mailing owners of the account to tell them that their accounts h
Google’s John Mueller did a hangouts session as he does quite regularly at Google. Same as every time he does a session, we got quite some interesting things and revelations about search. During this session, someone asked him a question about regular links compared to image links. The question was
We know that ads have taken over almost all of the social media platforms right now. This also gives you the value of your content because this is what has led people to take this as a profession rather than a hobby. We can take examples of platforms like YouTube, Facebook advertising as well as [&h
We have seen that there are things where the SEO community and Google does not agree. By Google, we mean to say John Mueller who posts the majority of answers on Google’s behalf. Recently, John commented on a question on no-follow links. He was asked if there is any advantage or disadvantage of maki
While you would imagine that only small websites would need to do SEO, that is certainly not the case. We have seen that many big websites have SEO professionals working on their website as well. However, someone on Reddit asked a very interesting question to which Google’s John Mu answered. In this
We are back with another episode of Google’s John Mueller answering something regarding SEO. While we know that there are a lot of things that people don’t know, there are things that people know which are not true. For example, you might have heard that the length of any article makes a difference
Google is known for updating its Search algorithm frequently in a year and the last update we saw was in June 2019. After that, there have been smaller updates as well but they have not been confirmed. As we reported previously, Google only confirms updates that are major or have a wider impact. Sim
We have seen that the biggest core update to be released by Google this year was the June 2019 Core algorithm update. This update was so big that almost all the websites around the world were hit by it. On top of that, many websites have already announced that they are shutting shops or reducing [&h
We have known that Google updates its search algorithm every year. And this happens many times every year as well. However, there is no announcement from Google regarding these updates. But we were surprised to see Google announcing an update prior to its rollout. This happened as Google said that t
Bing is currently the closest competitor to Google Search followed by DuckDuckGo and others in terms of traffic and daily searches. Now, we know that the Google Search Webmaster Guidelines are discussed at length by everyone in the SEO industry. However, we cannot say the same about Bing’s Webmaster
While we have heard that there are benefits of doing SEO, there are also disadvantages of doing SEO. For example, you might have heard that big publications are keeping every outgoing link on their websites as nofollow. By outgoing links, we mean that links that take you to a different website if yo
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